47+ Sponsorship Proposal Examples & Samples – PDF, Word, Pages


Sponsorship is a tough battle of persuasion. It is something you should strive for and without enough proof that you are righteous for their support, that dream of yours to be backed with capable companies will never be a reality. Hence, it is essential for you to have a compelling sponsorship proposal that could make your event look interesting and lucrative. Read through this article to learn how.

Before asking what a sponsorship proposal is, why not give yourself an idea of how it looks like? If you want to exactly do that, there’s no need for you to worry. Feast on these fascinating samples and templates we gathered just for you.

Basic Sponsorship Proposal Template

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Sports Sponsorship Proposal Template

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Sports Team Sponsorship Proposal Template

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Writing a proposal could be a critical job. Why? Because the acquisition of a sponsor depends on it. Although in most cases, a part of a company’s marketing plan is to sponsor an event, it is still a prerogative to write an appealing proposal. There are a lot out there hunting for sponsors and you don’t want to be behind them.

Simple Sponsor Proposal Template

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Club Sponsorship Proposal Template

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Corporate Sponsorship Proposal Template

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Program Sponsorship Proposal Template

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Formal Sponsorship Proposal Template

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Event Sponsorship Proposal Template

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Corporate Sponsorship Proposal Template

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Program Sponsorship Proposal Template

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Free Sponsorship Proposal Template

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How to Ask for Sponsorship

Now that you already know how to write a sponsorship proposal, it is equally important to know the proper way of asking for sponsorship. In this section, we are going to give you a step-by-step guide on how to exactly do that. Kindly follow through these key points:

1. Prepare.

As mentioned above, sponsorship is a battle of persuading your target supporters and like any combat, a soldier needs good weapons and a smart plan. Hence, you need to be prepared before entering the war zone. Furthermore, in convincing your sponsors, there will be no shortcut in asking them for their backup.

If you want a loyal and great backer, you need to come up with a fool-proof plan. In order for you to do that, seek for potential sponsors first. If you already have one, research about the background and marketing objective of the business or company. Studying the target market, the group of people that is intended to buy their product or service would also be an advantageous act. This would help you devise an event idea that your target supporters cannot reject. For example, if your objected sponsor aims to sell their products to the children then a kiddy sport event would be perfect.

2. Emphasize the benefits.

If you think that sponsorship is something that is given for a purely ethical reason, then you are simply dreaming. As a matter of fact, sponsorships are not for free and the most practical reason why companies approve to support a certain event and organization is because of the benefits they can get. Thus, it would be greatly helpful for you to highlight these aspects and sell these to your intended sponsors. For instance, you want to organize a singing contest, inquire the audio-related companies and not the gyms. In simpler terms, focus on the interest of your target sponsors and not yours.

3. Create a compelling sponsorship proposal.

Sponsorship proposals are the representation of formality and professionalism. Notably, for huge and prominent companies, it would be a great choice to submit this document. If you want to learn more about the sponsorship proposal, refer to the details below.

4. Know your worth.

Though you are the one asking for sponsorship, never consider it like you’re the only one asking the favor. In these events or organizations, the sponsoring companies could also greatly benefit. So when you think of it, it’s totally a win-win situation, right? Also, do not stick to applying for only one sponsor. You can ask several and wait for their responses. Afterward, you can simply weigh which party offers greatly. Moreover, inform your sponsors that they are exclusive. To elaborate, you can have one sponsor for the food, one sponsor for the clothing, one sponsor for the venue, etc.

Event Sponsorship Proposals

Charity Event Sponsorship Proposal

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Art Event Sponsorship Proposal Sample

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College Event Sponsorship Proposal Example

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Event Sponsorship Proposal Sample

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Athlete Sponsorship Proposal Examples

Professional Athlete Sponsorship Proposal

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Individual Athlete Sponsorship Proposal

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What Is a Sponsorship Proposal?

sponsorship proposal is a written letter that is drafted with the sole purpose of having a certain company or someone with the financial capacity to be a part of an event. Being part of an event doesn’t literally mean they show up and do something on the occasion. It simply means their presence should be felt in the event.

Sponsorship benefits two parties.

First is the host of the event. Financial help is mostly what sponsors offer and that is exactly what hosts need. Big events such as charity and sports require a lot of money to be used in a lot of ways. From the event posters to the manpower need, and even to the prizes which most events have, are all covered in the allotment of the finances. The host of the event would resort to a multitude of options just so the event could be a success.

On the other hand, big companies want their names to be recognized on every occasion, whether small or big, for their own benefit. So what they do is they become one of the sponsors of an event. They want their names and company logos to appear in every banner design and invitation flyer. This adds to their brand recognition and increases the possibility of bigger sales return.

When writing a sponsorship proposal, it is very essential to remember that your main goal is to provide satisfactory reasons why you deserve a sponsorship. Simply stating that you need financial help doesn’t sell. You also need to explicitly state the benefits the sponsor would get in return.

Corporate Sponsorship Proposals

Non-Profit Corporate Sponsorship Proposal

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Best Corporate Sponsorship Proposal

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Individual Sponsorship Proposals

Individual Sports Sponsorship Proposal

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Individual Sponsorship Proposal Sample

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What Should a Sponsorship Proposal Include?

A sponsorship proposal is made up of multiple pages of paper and on these pages, different pieces of information are printed. In creating a strong proposal for sponsorship, consider adding these following details:

Cover letter

Cover letters refer to the letters that introduce the documents attached to it. Just like submitting a resume or curriculum vitae, a cover letter should also be presented before passing your sponsorship proposal. In this case, the letter should be addressed to the specific authorized person of your target sponsor company or business. Your cover letter should also be concise, it should be at most a page long, encouraging them to consider your attached proposal. Furthermore, do not forget to include a call-to-action and state that you will track the document a week from the submission date.

Title page

Though you must not judge a book by its cover, some sponsors are meticulous when it comes to the looks of your document since it tells a lot about you. The title page is the face of your sponsorship proposal; thus, it is important to keep it as impressive as you can. In here, you must include the name of the sponsors, the event or the organization. Add a magnificent letterhead with a date on your title page, too. Moreover, you can also include the actual logo of your target organization to make your proposal more fascinating. Often, you can find the logo of huge companies on the internet.

Overview

Give your reader a faster option to understand the totality of your proposal, and you can do this by including the overview of your suggested event or organization. Basically, it is the abstract of your proposal so keep it brief but complete. Considering that most of the potential sponsors really don’t have enough time to read every detail of your paper, it is important to make this part appealing and highly captivating. Moreover, you can utilize key statistics to make your sponsorship proposal more convincing.

Details

In writing this part, imagine that your reader was fascinated by the content of your proposal’s introductory part. Most probably, they are reading this part because you made them curious about your proposed event or organization. Thus, supply those curiosities with the necessary details. In other words, this is the part where you enumerate the pieces of information and explain them more thoroughly. This portion includes some subheadings as well, such as:

  • Date and time of the event
  • Venue
  • Target groups and participants
  • Target Audience
  • Demographics
  • Cost
  • Management

Significance

In every sponsored event, the supporters would always want to know the benefits that the event or organization could bring primarily to them and then to the community. In this portion, create a short paragraph that could explain the value of your proposal and how can it help the company as well as the community.

These are the basic pieces of information you must consider in making a sponsorship proposal. However, there are some types of proposals that require additional sections or as prescribed by the target sponsor. You may refer to our samples to learn more about it.

Racing Sponsorship Proposals

Horse Racing Sponsorship Proposal

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Free Team Racing Sponsorship Proposal Example

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Car Racing Sponsorship Proposal

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Marketing Sponsorship Proposals

Sports Marketing Sponsorship Proposal

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Size: 2 MB

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Marketing Plan Sponsorship Proposal

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Size: 687 kB

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School Sponsorship Proposals

Sample Event Sponsorship Proposal

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Size: 505 kB

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Sample School Sponsorship Proposal

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High School Football Sponsorship Proposal

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Size: 494 kB

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Sports Sponsorship Proposals

Sports Club Sponsorship Proposal

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Size: 181 kB

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Sports Tournament Sponsorship Proposal

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Size: 302 kB

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Sports Authority Sponsorship Proposal

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Team Sponsorship Proposal Examples

Sports Team Sponsorship Proposal Example

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Cricket Team Sponsorship Proposal

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Race Team Sponsorship Proposal

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Cycling Team Sponsorship Proposal

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Tips for an Effective Sponsorship Proposal

Looking for a sponsor could be a competition among event hosts. The only way to win it is to write a competitive sponsorship proposal. Take a look at the tips below and see if you can incorporate it in what you do.

  • Know Your Goal. This is the first thing to keep in mind before you write a sponsorship proposal. You have to have smart goals. And your goal is to get a sponsorship. When you have a goal, it should be easy for you to take the necessary steps to be ahead of the pack.
  • Do a Little Research. It pays to read magazines, online newspapers, and advertising brochures. Most companies who appear in this papers love the attention of the media. They want exposures. Make a list of these companies and try to filter it according to the nature of their businesses. Make sure you are picking the right company for your event. Picking the wrong business could get you into serious trouble in your future dealings.
  • Know What You Need. When creating a sponsorship proposal, you have to make sure you know what you are looking for. Before you write your proposal example, identify what you need for your event. If you lack finances ask for cash. You can also ask for in-kind donations like what most charitable institutions do. They ask for clothing and foods for their beneficiaries. Or you can simply ask for manpower assistance. Some companies send their volunteers to be part of an event in behalf of them.
  • Offer the Value. Most, but not all, sponsors focus on their own interest. Never forget about profit. So when looking for sponsorship, never forget what the benefits the sponsor will get. Highlight the important facts and offer it in the best possible way you can.
  • Know Your Sponsor. Being personal in your business proposal letters is also a way to get closer to winning a sponsorship. Address your letter to the CEO or whoever is in charge. Never ever use generic terms like “Dear Sir/Madam” or “To whom it may concern.”

Concert Sponsorship Proposals

Fine Arts Scholarship Concert Sponsorship Proposal

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Benefit Concert Sponsorship Proposal

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Business Sponsorship Proposals

Small Business Sponsorship Proposal

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Business Conference Sponsorship Proposal

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Party Sponsorship Proposal Examples

Beach Party Sponsorship Proposal

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Pool Party Sponsorship Proposal

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Sponsorship Proposal Example

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Sample Sponsorship Proposal

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Basic Sponsorship Proposal

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Event Sponsorship Proposal

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Sponsorship Proposal in PDF

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Types of Sponsorship Proposal

There are a lot of kinds of sponsorship proposals according to the nature of the event.

  • Event Sponsorship. An event could be a charity, sports, or art. Most common in events is the inclusion of the purpose of the event, who are the audiences, and sponsorship opportunities (even if it’s just to put their logo design everywhere). This is probably the most common because it is so expensive and difficult to hold events.
  • Athlete Sponsorship. Athletes at the pro level need money for their training, gears, and travel expenses. So what they do is look for sponsors who are also sports fans. Athlete sponsorship letters are written either by the coach or manager or the athlete. It is a personal statement of their greatest desires to excel in the chosen sport and how they could make their countries proud. Sponsors in return get to have their names on the athlete’s jersey or any sports equipment they use depending on the sponsorship agreement.
  • Marketing Sponsorship. This is most common among businesses who would like to invest in some other areas like sports, health, and manufacturing. The usual target market for this is sports teams. They would offer sponsorships to big companies and in return commits to the growth of their marketing plan by increasing brand awareness to gain consumer trust.
  • School Sponsorship. This can be categorized in two ways. First is a student school sponsorship. Some students are economically challenged would often resort to looking for sponsors for their studies. They would express their utmost interest in finishing school and in return give back to the communities. The other one is a school project sponsorship. Here, the school looks for somebody generous to sponsor a school activity.

Getting a sponsor to help with your event could be very difficult to some, but when mastered could get you way ahead of others.

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