Sponsorship is a tough battle of persuasion. It is something you should strive for and without enough proof that you are righteous for their support, that dream of yours to be backed with capable companies will never be a reality. Hence, it is essential for you to have a compelling sponsorship proposal that could make your event look interesting and lucrative. Read through this article to learn how.
Before asking what a sponsorship proposal is, why not give yourself an idea of how it looks like? If you want to exactly do that, there’s no need for you to worry. Feast on these fascinating samples and templates we gathered just for you.
Writing a proposal could be a critical job. Why? Because the acquisition of a sponsor depends on it. Although in most cases, a part of a company’s marketing plan is to sponsor an event, it is still a prerogative to write an appealing proposal. There are a lot out there hunting for sponsors and you don’t want to be behind them.
Now that you already know how to write a sponsorship proposal, it is equally important to know the proper way of asking for sponsorship. In this section, we are going to give you a step-by-step guide on how to exactly do that. Kindly follow through these key points:
As mentioned above, sponsorship is a battle of persuading your target supporters and like any combat, a soldier needs good weapons and a smart plan. Hence, you need to be prepared before entering the war zone. Furthermore, in convincing your sponsors, there will be no shortcut in asking them for their backup.
If you want a loyal and great backer, you need to come up with a fool-proof plan. In order for you to do that, seek for potential sponsors first. If you already have one, research about the background and marketing objective of the business or company. Studying the target market, the group of people that is intended to buy their product or service would also be an advantageous act. This would help you devise an event idea that your target supporters cannot reject. For example, if your objected sponsor aims to sell their products to the children then a kiddy sport event would be perfect.
If you think that sponsorship is something that is given for a purely ethical reason, then you are simply dreaming. As a matter of fact, sponsorships are not for free and the most practical reason why companies approve to support a certain event and organization is because of the benefits they can get. Thus, it would be greatly helpful for you to highlight these aspects and sell these to your intended sponsors. For instance, you want to organize a singing contest, inquire the audio-related companies and not the gyms. In simpler terms, focus on the interest of your target sponsors and not yours.
Sponsorship proposals are the representation of formality and professionalism. Notably, for huge and prominent companies, it would be a great choice to submit this document. If you want to learn more about the sponsorship proposal, refer to the details below.
Though you are the one asking for sponsorship, never consider it like you’re the only one asking the favor. In these events or organizations, the sponsoring companies could also greatly benefit. So when you think of it, it’s totally a win-win situation, right? Also, do not stick to applying for only one sponsor. You can ask several and wait for their responses. Afterward, you can simply weigh which party offers greatly. Moreover, inform your sponsors that they are exclusive. To elaborate, you can have one sponsor for the food, one sponsor for the clothing, one sponsor for the venue, etc.
A sponsorship proposal is a written letter that is drafted with the sole purpose of having a certain company or someone with the financial capacity to be a part of an event. Being part of an event doesn’t literally mean they show up and do something on the occasion. It simply means their presence should be felt in the event.
Sponsorship benefits two parties.
First is the host of the event. Financial help is mostly what sponsors offer and that is exactly what hosts need. Big events such as charity and sports require a lot of money to be used in a lot of ways. From the event posters to the manpower need, and even to the prizes which most events have, are all covered in the allotment of the finances. The host of the event would resort to a multitude of options just so the event could be a success.
On the other hand, big companies want their names to be recognized on every occasion, whether small or big, for their own benefit. So what they do is they become one of the sponsors of an event. They want their names and company logos to appear in every banner design and invitation flyer. This adds to their brand recognition and increases the possibility of bigger sales return.
When writing a sponsorship proposal, it is very essential to remember that your main goal is to provide satisfactory reasons why you deserve a sponsorship. Simply stating that you need financial help doesn’t sell. You also need to explicitly state the benefits the sponsor would get in return.
A sponsorship proposal is made up of multiple pages of paper and on these pages, different pieces of information are printed. In creating a strong proposal for sponsorship, consider adding these following details:
Cover letters refer to the letters that introduce the documents attached to it. Just like submitting a resume or curriculum vitae, a cover letter should also be presented before passing your sponsorship proposal. In this case, the letter should be addressed to the specific authorized person of your target sponsor company or business. Your cover letter should also be concise, it should be at most a page long, encouraging them to consider your attached proposal. Furthermore, do not forget to include a call-to-action and state that you will track the document a week from the submission date.
Though you must not judge a book by its cover, some sponsors are meticulous when it comes to the looks of your document since it tells a lot about you. The title page is the face of your sponsorship proposal; thus, it is important to keep it as impressive as you can. In here, you must include the name of the sponsors, the event or the organization. Add a magnificent letterhead with a date on your title page, too. Moreover, you can also include the actual logo of your target organization to make your proposal more fascinating. Often, you can find the logo of huge companies on the internet.
Give your reader a faster option to understand the totality of your proposal, and you can do this by including the overview of your suggested event or organization. Basically, it is the abstract of your proposal so keep it brief but complete. Considering that most of the potential sponsors really don’t have enough time to read every detail of your paper, it is important to make this part appealing and highly captivating. Moreover, you can utilize key statistics to make your sponsorship proposal more convincing.
In writing this part, imagine that your reader was fascinated by the content of your proposal’s introductory part. Most probably, they are reading this part because you made them curious about your proposed event or organization. Thus, supply those curiosities with the necessary details. In other words, this is the part where you enumerate the pieces of information and explain them more thoroughly. This portion includes some subheadings as well, such as:
In every sponsored event, the supporters would always want to know the benefits that the event or organization could bring primarily to them and then to the community. In this portion, create a short paragraph that could explain the value of your proposal and how can it help the company as well as the community.
These are the basic pieces of information you must consider in making a sponsorship proposal. However, there are some types of proposals that require additional sections or as prescribed by the target sponsor. You may refer to our samples to learn more about it.
Looking for a sponsor could be a competition among event hosts. The only way to win it is to write a competitive sponsorship proposal. Take a look at the tips below and see if you can incorporate it in what you do.
There are a lot of kinds of sponsorship proposals according to the nature of the event.
Getting a sponsor to help with your event could be very difficult to some, but when mastered could get you way ahead of others.