People always talk. Discussions, arguments, business talks, and gossips are some of man’s primal past times. Whether it’s about something they like or someone they hate, people will always find topics to talk about. And when the main focus turns to you, you start to get worried. Conversations about you are always so mind-boggling. You don’t really know what people are talking about; you just know you are the main subject of the discussion. When people speak of you, that means they find you interesting. And making people talk about you, well, that’s just narcissistic. Like what they said in the teen drama series Gossip Girl, “you’re nobody until you’re talked about.”
Getting people to talk about you is an ingenious marketing strategy. It gets you remembered. And when your company becomes the topic of conversation, you are on your way to reaching everyone’s ears. This strategy is called advocacy marketing. This method is about making your existing customers give reviews and testimonials about your products and services. Shoppers tend to research something online before they decide to buy it. This is why having people publicly approve of your products is a must. When social media influencers post how much they like what you offer, their fans and followers will want to get their hands on your merchandise.
Having people talk about your product can matter so much to a lot of buyers. You need social advocacy marketing to empower your brand. When they read positive content and reports about what you are selling, they decide that your items could be useful for them too. People trust recommendations from family and friends more than the ads they see. That’s why it’s essential. This kind of marketing won’t even put a hole in your pocket; you just need to make sure you offer great results to start the conversation. You just need to invest in excellent customer service practices, and your money is sure to come straight back. Add this to your business plan, and your business is good as gold.
Your business doesn’t have to be the center of attention. You just need to be talked about. A brand’s strategic plan should include advocacy marketing. Need examples for that? Well, don’t you worry, what you need is right here. Check out these 3+ advocacy marketing examples to help you out!
In the age of social media and digital marketing, customer advocacy marketing can bring new clients through the marketing funnel. The internet is your best advocate marketing platform; you need to utilize it. The digital world can hold all the answers to your problems; it can even get your company advocates. But you see, advocates are not so easy to come by. You need to make a mark to be remembered. You can’t get people to speak highly of you if you can’t prove it. You need to impress your clients to get on their good side. To do that, you might need to check out some of these tips.
First and foremost, you need to make sure that what you are offering is actually worth talking about. A low-quality product isn’t going to get you anywhere. No matter how much you rely on employee advocacy marketing you if the product sucks, your customers are probably going to hate it. Product analysis must not be taken lightly. If you overhype your products, you are only setting yourself up to fail.
The ones that need attracting are your customers. If you treat them well enough, they could become your advocate. You need to court and persuade every single client. You need to think of them first. In whatever business decision you make, your priority should always be customer satisfaction.
When you are given a client’s feedback, you need to respond. You need to make an action plan to acknowledge your customers’ reactions and suggestions quickly. A simple thank you can be enough response to your clients. This shows that you listen to what they have to say and are grateful for their opinions.
The customers’ experience can make or break your advertising plan. You need to make sure that your customers enjoy their time with your product. This could also mean that when they need some kind of customer service, you are there to assist. You need to make sure that before and after buying the product, your employee advocacy marketing is on point.
To help raise awareness for your company, you need to make sure that your clients remember your branding and identity. You need to build some kind of narrative to show what your company is all about. This means you need to keep up the persona of being fun, grateful, and responsive.
Being the talk of the town isn’t always so bad. People could be talking about you in admiration and respect. They could talk about all the great things about you. The best you can do is listen to what they have to say.