Along with the rise of technology advancement, marketing also underwent its own evolution from the oldest paper that ancient Egyptians invented, which is the papyrus, to our current trend, which is digital marketing such as website advertising, which is also under the category of inbound marketing. In between these periods, outbound marketing such as TV commercials, radio ads, print advertisements, tradeshows, outbound sales calls, and email spam also exist and thrive.
Differences Between Outbound Marketing and Inbound Marketing
Though many people see Inbound and Outbound Marketing as rivals, you need to know that these two marketing strategies are two different frameworks. In fact, you can use these two marketing methods together to maximize your company’s sales. To do that, you have to know first the differences between the two. As mentioned earlier, outbound marketing is the opposite of the inbound marketing type. Through outbound marketing, you will push the products at everybody in an attempt to look for customers. The problem with this type of marketing is it usually pushes everybody regardless of interest, which can annoy the audience.
On the other hand, inbound marketing pulls in an interested audience by addressing the customers’ needs. You can usually see this type of marketing in the form of social media content, blogs, opt-in emails, search engines, and influence marketing.
Creating the best strategy for your business can be tough. That is why we collected the following examples of outbound marketing, which you can use for your outbound marketing strategy development.
Outbound marketing was once declining. It is because its ways were not working anymore, and more effective methods were emerging in the market, such as inbound marketing. However, don’t despair because, below, we included a list of tips that will help you make your outbound marketing strategy more effective.
If you want to increase the sales conversation rate of your marketing strategy, know your market first. The problem with the old fashion outbound marketing is it just pushes its product to everyone. This strategy may not only show your products to the wrong people, but it also wastes your time and money. You can get started by conducting marketing research. In this way, you can determine the appropriate target market for your product. As a result, you don’t have to send spam emails to just anyone who is not interested in your products or show your ads to a web page, which is irrelevant.
Don’t just automate everything. You need to customize the email that you are going to send depending on the affecting factors such as age, environment, culture, etc., of your targeted audience or call your prospected clients with their first name and company name, etc. You may also introduce yourself to make a connection. Researching before reaching out to these people can make your tasks easier.
With digital marketing, you can have high sales depending on your market. However, if your target market is the people aging 55 and above, you will need to use a different approach. According to the statistic posted in statista, during the first quarter of 2019, people aging from 55 to 64 only spend an average of 1.42 hours online through mobile phones and 3.11 hours through a personal computer, laptop, and tablets. This data is the lowest among the other age groups. To maximize your business sales, consider combining multiple marketing strategies. By using direct mail marketing aside from digital marketing, you can get the veterans to patronize your business.
Now that you have the necessary information about your market, create a strategic plan that will nail them to your products. Whether it is an outbound email marketing, or an outbound call campaign, you have to align the concerning teams such as the sales and marketing team with your plan. You may need to involve knowledge transfer to communicate with these teams properly. In this way, the concerning teams can also come up with a micro-plan that will address your strategy. For example, you have come up with an outbound call campaign plan. The campaign will be more successful if they will know what to expect before the team will start reaching out to the prospected customers.
For over a decade, inbound marketing has surpassed outbound marketing in terms of lead generation and producing traffics. This phenomenon occurred as digital technology advances. It is because inbound marketing is mostly web-based. However, lately, search engines, content promotions, and social media are generating lesser referral traffics to websites. With this in mind, combining outbound marketing to your strategy in marketing your products can be an effective plan.