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Event Introduction Paragraph
Welcome
to
Shift
2026 —
the
annual
two
-
day
gathering
where
product
,
design
,
and
engineering
leaders
come
together
to
talk
about
what
'
s
actually
working
,
not
what
'
s
trending
.
Across
two
days
at
the
Kongresshaus
in
Zürich
,
more
than
900
attendees
will
hear
from
42
speakers
on
three
stages
,
take
part
in
hands
-
on
workshops
on
AI
-
assisted
workflows
and
design
systems
at
scale
,
and
find
time
for
the
hallway
conversations
that
so
often
turn
out
to
be
the
most
valuable
part
of
the
program
.
Sessions
run
daily
from
9:00
to
17:30,
with
coffee
and
lunch
in
the
main
hall
throughout
.
This
is
not
a
conference
to
be
seen
at
;
it
is
one
to
work
from
.
Bring
your
hardest
problems
—
we
expect
you
will
leave
with
a
few
answers
.
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