Intercom Pitch Deck — page 1

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Icom

DRAFT

Intercom Pitch Deck — page 2

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T tm

Eoghan McCabe

(CEO, product, visual design),

Des Traynor

(COO,

customer development, user experience design),

Ciaran Lee

(CTO,

software engineering),

David Barrett

(front-end engineering).

Proliﬁc speakers / bloggers about software design / development and

SaaS business.

Ran

Contrast

for four years, a popular web software design

consultancy.

Launched

Qwitter

and

Exceptional

(both acquired).

*

*

*

*

Intercom Pitch Deck — page 3

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T probm

Building meaningful relationships with customers is hard /

impossible for SaaS providers

(meaningful relationships

→

loyal

customers

→

proﬁtable customers and organic growth)

Building meaningful relationships requires: 1. customer discovery, 2.

customer research, 3. customer communication, 4. relationship

management

The current tools available are complex, ineffective, not built for

SaaS…

there’s no one tool to do customer relationship

management and messaging for SaaS providers

.

(Even e-mail fails: generating targeted e-mail lists takes a lot of work, e-

mail campaigns have terrible engagement because e-mail is out of

context)

*

*

*

*

Intercom Pitch Deck — page 4

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T solu

Intercom is…

simple install like Google Analytics,

customer base browsing (e.g. signed-up today, on premium

plan),

individual customer research (e.g. see Twitter followers,

company),

advanced in-app messaging (user sees message on next login

or at speciﬁc event and can reply to messages),

customer relationship management (Intercom calculates

relationship metric over time and allows app owner ﬁnd people

who need attention).

*

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-

-

-

-

Intercom Pitch Deck — page 5

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T mket

Now: SaaS providers

($21 billion market, $93 billion in 2016 —

Forrester)

Later: mobile and desktop app providers

*

*

Intercom Pitch Deck — page 6

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Lscape / compers

Social media research /

management

Radian 6

Sprout Social

Hootsuite

Crowdbooster

Customer feedback /

support

Uservoice

Tender

Get Satisfaction

Assistly

Zendesk

KISSinsights

Email campaigns

Campaign monitor

Mail Chimp

In-app messages

Hello Bar

User analytics

KISSmetrics

Mix Panel

Intercom Pitch Deck — page 7

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Prog

Product in development and testing since Jan, ready for public beta

intercomapp.com

Demo

Private beta testers love the product, many are psyched to try it

*

**

*

Intercom Pitch Deck — page 8

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Wt we’ lkg f

$600k convertible note

18 months of runway to work on:

product-market ﬁt

customer dev

early marketing efforts

proﬁtability

Plan to raise further round in 12-18 months to turn up heat on

marketing

*

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