K&R Bash Pitch Deck — page 1

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K&R Bash

Rosalyn Warren

Rosalyn.warren@knrbash.com

(334) 722-1718

K&R Bash Pitch Deck — page 2

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Summary

•

Everyone wants to give a gift that’s personal and

special. One that the recipient will love and use.

However, it’s not easy to find the perfect gift. It

can take hours of guesswork to find a

personalized gift the recipient may or may not like,

and gift cards can feel impersonal and limit where

the recipient can spend them.

•

K&R Bash makes it easy to find the perfect gift

for every person and every occasion. Our

company allows you to send personalized video

greetings, complete with custom images, audio,

id

d

All

f

i

i h

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Problem

•

It’s challenging to find a gift that will

be appreciated and used

•

People are sending sentiments via

social media

•

Social medial well-wishes are cliché,

impersonal, and easily lost in post and

updates

K&R Bash Pitch Deck — page 4

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Solution

Convenient, easy to navigate website

Personalized e-greetings

All e-greetings come with points

Redeem points for choice of e-gift card

A web platform

where users can send e-

greetings via social media that is:

K&R Bash Pitch Deck — page 5

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73% of People Like Greetings

•

People

prefer

greetings that:

•

Are personal

•

Include photos

•

Include unexpected gift card

Source

: Holiday Greeting Card Cheat Sheet http://visual.ly/2014-holiday-greeting-card-cheat-sheet

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Market Validation

Source

:

How Big is the Greeting Cared Industry?

http://www.theprintblog.com/greeting-card-industry/

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Underlying Magic

•

Personalized e-greeting with text, video,

audio, and images

•

All e-greetings have an e-gift card option

•

1 point = $1.00 USD

•

Recipient collect and share K&R e-

greetings online and encourage social e-

gifting

•

It

is

virtually

a

greeting

card

with

money

K&R Bash Pitch Deck — page 9

Market

Paper greetings market is

shrinking

◦

Rising paper cost

◦

Rise of social media

platforms

Digital gift card market

grew by 86% in 2015

Personalized greetings

growing

Online

greeting

annual

290 Million

5 Billion

US Greeting Cards Annual Revenue

Online Greeting

Paper Card

Source

:

Greeting Cards & Other Publishing Market Research Report

http://www.ibisworld.com/industry/default.aspx?indid=1235

Greeting Cards Market Trends

http://www.strategyr.com/MarketResearch/Greeting_Cards_Market_Trends.asp#is

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•

Over $100 Billion is spent on Gift Cards

annually

•

93% of U.S. consumers purchase or

receive a gift card annually

•

Consumers spend an average of

$213/year on gift cards

•

83% of corporations use gift & prepaid

cards for employee incentives

•

27%

of

customers

buy

gift

cards

on

Source:

Gift Card Statistics

http://www.giftcards.com/gift-card-statistics

Gift Card Statistics

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Gift Card Statistics

•

78% of consumers have received

a digital gift card.

•

69% of customers are more

interested in purchasing digital gift

cards now than 2-3 years ago.

•

Sales for digital gift cards

increase as the date of an event

d

l

d

t

i

t

t

Source:

Gift Card Statistics

https://www.cardcash.com/gift-card-statistics/

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Business Model

•

Greetings start as low as

$2.00

•

We get discount on e-gift

cards from suppliers

•

Retailers can pay to target

customers on our site

•

Affiliate fees

K&R Bash Pitch Deck — page 13

Competition

•

Personalized

digital greeting

cards

• Brand

recognition

• Personalized

greeting

cards

• 2

nd

largest

greeting

company in

USA

K&R Bash Pitch Deck — page 14

Current Status

Major supplier partnership,

processes automated

Website launched mid 2016

Product in public beta

K&R Bash Pitch Deck — page 15

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What We Need

•

$500,000 convertible note

•

18 months of runway to work on:

•

Product-market fit

•

Customer development

•

Marketing

•

Profitability

•

App development

•

Planning on another round in 12-18

months for marketing

K&R Bash Pitch Deck — page 16

Owner

Rosalyn Warren,

Masters in IT

K&R Bash Pitch Deck

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