18+ Competitive Analysis Examples – PDF, Word, Pages


With the rampant increase of businesses whose operations are similar to one another, it is important for your business to ensure that it can withstand the challenges within the industry. Check personal SWOT analysis examples if needed. Competitors can be threats to your business but you can also use them as your inspiration to develop your brand and improve what you can offer to your current and prospective customers. Having a competitive analysis can make it easier for you to come up with activities and strategies that can separate you from your competition.

Always remember not to ignore the activities and other actions of your competitors as these can actually affect the interest of customers towards your business. If you want to create a competitive analysis and add it to the SWOT Analysis Worksheet Examples that your business use, we suggest you look into the samples that you can download from this post first.

Competitive Analysis Example

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Do you need a document that evaluates whether or not a product or service produced in your company is unique and attractive for your target market? Then you are in the right place. Check out the above template. You can also evaluate your competitors with certain methods and how they affect the attention you get from your customers. Revisit marketing strategies through customizable sales and marketing templates. All you have to do is download the above template, edit it the way you like and customize it in the best way that suits your business.

Sample Competitive Analysis Template

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Knowing your enemy is the first and foremost tactic in any battle strategy. Know your business competition and competitors with the help of this template. Analyze all their strengths and weaknesses from location, owners, pricing structure, and all their other activities. Be able to come up with different strategies to get the edge over each and every one of your competition. Create a strong foundation for your business by improving your product offerings where other businesses are lacking.

Sample Competitive Market Analysis

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Define your business position in the market by assessing current market competition with the help of the above template. With this template, you can easily incorporate all the competitive market data you have collected, and present them into charts and graphs because of its fully customizable document outline. This helps in creating healthy competition for all your competitors in the market.

Small Business Competitive Analysis Example

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Even small businesses need to know who their competitors are and how can they be better than them. Determine how competitive your small business is within your business location and relevant market with the use of this professionally outlined template given above. It will help you understand how you can plan and analyze yourself and also the competition you have. You can effectively outline the data and information in relation to your business’ competitive advantage.

Product Competitive Analysis

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Purpose of Competitive Analysis

Before pushing the activities that will allow you to study your competition and come up with a realistic analysis document, it is of utmost importance for you to first identify the reason on why you need to have a competitive analysis document and activity. Some of the purposes of competitive analysis that you should be knowledgeable of are as follows:

  • To ensure that you can formulate effective marketing and sales strategies which can positively impact your operations.
  • To study the competitors and how their business decisions affect you as a business entity.
  • To identify means and ways on how you can gain competitive advantage.
  • To have references on how the trends in the market come and go which is a great way for you to prepare for market demands.
  • To gather details which you can study and assess so that you can have an idea on how to get a broader market share.
  • To know the difference of your operations when compared to your competitors as well as how you can further improve and develop to achieve corporate growth.
  • To forecast future trends in the industry particularly on the supplies that you need to prepare for and the activities that you need to implement to grab the attention of the market.

Social Media Competitive Analysis Template

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Due to the increase in technological advancements all around the world, social media is one of the most influential platforms for anything and everything. Discover how competitive your business is in terms of social media presence and authority in comparison to your identified competitors within the relevant business market. That can happen effortlessly with the help of the above template. You can generate effective social media strategies for your business when you conduct your competitive analysis easily.

Competitive Analysis Chart

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What is root cause analysis? Find the answer and many more on our website. The above template is a competitive analysis chart that will give you a brief idea on how to evaluate the data you have gathered that is related to business. Have a better idea on things related to your business competitive advantage in the market by plotting the collected data with the help of the above template effortlessly. This template allows you to easily assess data in a graphical manner for quick and faster creation of marketing strategies. Try it out now!

Competitive Analysis Template

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You should always have the idea of how you are working against the competitors and what can make you better. Reviewing your company on a regular basis is one such way to do so. You can do that effortlessly with the help of the above template, which is a competitive analysis template. It is easily editable and can be customized to the way that suits you the best.

Worksheet Competitor Analysis Template

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Benefits of a Competitive Analysis

For some, competitive analysis is not that necessary especially if a marketing plan has already been created beforehand without it. However, there are still some advantages that your business can get if the presence of competitive analysis will be realized. More so, how you will use a SWOT analysis to build a market research plan can help you within the entirety of the process. A few of the benefits that your business can experience if it will develop a thorough and fact-based competitive analysis are as follows:

  • If you are aware of the activities of your competition, then you can make more sound decisions when it comes to developing your own marketing activities and strategies. Always keep in mind that it is not only internal factors that can affect the result of your activities and undertakings especially when it comes to marketing and sales.
  • Being knowledgeable of your competition’s strategies can help your business to minimize the impacts that the success of your competition may get. Sharing the same market place can always lead to business comparison. Hence, it is important for your business to make sure that you will be as successful, or even better than your competition. Sustainability of your brand, image, and operations should always be considered if you truly want to stay in the industry for a long period of time.
  • An informative competitive analysis can help you improve your business strategies especially in relation to your product development, pricing strategies, market distribution, marketing and promotion activities as well as your branding and advertising.

E-Competitive Analysis Example

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Industry and Competitor Analysis Example

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Competitive Analysis Example

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E-Commerce Competitor Analysis Example

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What to Focus On When Making a Competitive Analysis

Unlike a market analysis – supply and demand which requires a particular set of data to be reviewed, there are different items that can be placed in your competitive analysis depending on the details which you think is essential for you to know about your competition. Some of the information that you can assess your competition for are listed below.

  • The systems, platforms, and medium by which the products and/or services of your competitors are distributed to the market.
  • The structure of the organization of the competition and how this can affect the effectiveness of their activities.
  • The strategies of your competitors related to the improvement of their branding and corporate image.
  • The sales of your competition within an operational year, a particular time period, or an activity.
  • The market share of your competitors and how this can be translated into actual profit and sales.
  • The competitor’s partnerships, contractual relationships, etc. and its conditions.

Basic Competitive Analysis Example

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Competitor Analysis Example

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Competitive Analysis Example

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Business and Competitive Analysis Example

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What Should Be in Your Competitive Analysis?

There are many analysis examples in Word available online for you to check out. A competitive analysis is usually used by companies and other organizational establishments as it helps you know what your business is and how is it going in the market. External factors like your competitors can directly or indirectly affect your business. They can affect the way the market acknowledges your products and services.

It is essential for you to have a competitive analysis so that you can properly identify the factors that can help you stand out from other businesses within the same line of operations or the same industry. Here are the important items that you should include in your competitive analysis:

  • A list of your direct and indirect competitors.
  • The objective, vision, goals, and mission of your competitors and an assessment of how these are related to yours.
  • The nature of operations and offerings of your competitors.
  • The strengths of the competitors that can hinder you from tapping a larger market share.
  • The weaknesses of your competitors which you can use to promote an area of your business where those weaknesses do not exist.
  • The threats that you can possibly face as a business due to the presence of your competition.
  • The opportunities that you can get and immerse in depending on the activities of your competitors.
  • The strategies of your competitors that are deemed to be successful.
  • The possibilities that your future activities can provide your business with varying on how you think your competitors will react.

Example of a Competitive Analysis

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Comprehensive Competitor Analysis Example

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Tips When Making a Competitive Analysis

A competitive analysis is as important as having a stakeholder analysis. Writing a competitive analysis can be easy if you are already aware of how you can prepare it effectively and efficiently. The way that you prepare the format, layout, content, and processes involved in competitive analysis is what can strengthen the foundation of the activity. Listed below are some of the tips that can be useful if you are already creating a competitive analysis.

  • Know where, when and how you will get the data that you need. Some businesses use illegal ways to get information about their competitors – this is something that you should veer away from. Do not risk the credibility of your business just because you would like to study the strategies of your competitors.
  • Get information from different mediums, platforms, and activities. The more reliable sources you have, the more details you can get which can help you assess your competition even further. These sources include reports, recorded details from newspapers and magazines, the price list of your competition, promotions, campaigns, and conferences.
  • Come up with a complete and organized competitive analysis. If you can properly format and present your competitive analysis, then it will be easier for your stakeholders to understand its content. More so, it can help your business to properly separate information which should be given focus with from time to time.
  • Have an objective comparison. It is important for you to be realistic when it comes to identifying the differences related to you and your competitor’s brand reach, market share, sales, and customer impact.
  • Know how to analyze your competitors. Hence, you should already have an idea of how your competitive analysis will go. An objective will allow you to narrow down your researches based on what you really want to know about your competition.

As an essential part of the marketing and strategic planning activity of the business, a competitor analysis must be created carefully. All the factors that can affect the success of a competitor analysis must be considered to ensure that the output that you will have can truly positively affect the business and its future operations. Use our samples as your guide if you do not know how to develop your own competitor analysis from scratch.

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