9+ Examples of Marketing Strategies

Marketing processes help the business achieve market exposure as well as sales targets and quotas. Through marketing activities, a company can ensure that it is well-prepared to develop its line of offerings. It is not only the relevance of the business that matters but also the proper brand marketing exposure that it needs to have as this can make the company more credible and trustworthy. This is where the benefits of marketing strategies come in. Listed below are ten examples of marketing strategies that you can refer to if you plan to strengthen the brand or image of the business.

1. Collaboration with People of Influence

In this modern day and time, the more social media followers you have the greater the chances that you can be called to be an ambassador or an ambassadress for a brand. Collaborating with people of influence is a marketing strategy used by small businesses and big companies as well. This kind of marketing strategy is one of those that have developed through time.

Before, those with influence are the people who are into politics or those whose families are into business. Though these people are still of social relevance, the marketing industry has already been trying different approaches when it comes to associating their brands with influencers – hence the birth of new ways on how to make the most out of the influence of people who are known online.

collaboration with people of influence

Influencers can come in various fields or industries. Businesses have the option to collaborate with an influencer who they think fits the characteristics, brand and image of the business the most. Some of the reasons why associating the business with influencers is in-trend nowadays are as follows:

  • It helps the brand to be known by a wider range of audience which consists of the followers of the influencer.
  • It allows the brand to meet a new market demographic through the help of the influencer
  • It makes brand awareness easier to spread through social media posts, product mentions and online account takeovers.

2. Employee Involvement

Aside from influencers, businesses need to tap their employees to be effective brand ambassadors. This can be achieved by employee involvement. If employees feel that they are special and that they are truly a part of the growth of the business, then it will already come naturally for them to promote the business in the best way possible.

employee involvement

There are different ways on how employees can be involved in the business. You can achieve beneficial results by implementing these call to actions related to the specified matter:

  • Ensure that your employees are equipped with accurate product knowledge.
  • Make your employees advocate the brand by thoroughly explaining the offerings of the business to them.
  • Develop a brand that is of quality so that the employees can be more confident to share information about the business to their colleagues, friends and relatives.

3. Marketing on Various Platforms

Different platforms provide the needs and demands of different market niches. This is the reason why you should not limit yourself on using just one platform when marketing your brand. Marketing strategies can be implemented in different marketing platforms. Hence, it is very important for you to be aware on what platform works for your business. Do you want to use email marketing? Or do you think that social media marketing is more effective?

marketing on various platforms

Though it is alright to stick with a single platform that can benefit your business, there is no harm in trying other ways of marketing your brand to the market. Here are some ways on how you can execute the usage of different platforms as a marketing strategy for your business:

  • Develop a trial and error phase where you can identify the appropriate marketing mediums, platforms and channel to use.
  • Know how you can potentially promote your image as a corporate entity in a particular platform the best way possible.
  • Identify your market and be aware of their activities so that you can select the marketing medium which you think can be mostly appreciated by your target audience.

4. Brand Positioning

Creating a brand is a tedious task. Positioning the brand in the market is another. You have to make sure that your marketing activities can position the brand properly in the marketplace. You have to develop ways on how the image of the product or service can affect the perception of the people about your offering.

brand positioning

An example of brand positioning is the way commodities are priced. Do you want your product to be considered high-end? Then the price of your product should be higher compared to those of the same product range offered by your competitors. Brand positioning can compose different activities and a few of the are as follows:

  • Product scope and limitation
  • Offering selection and variation
  • Pricing methods
  • Value proposition

5. Campaigning Through Direct Mail

Even today where the usage of technology has rampantly affected face-to-face marketing especially in relation to the result of mobile marketing statistics, campaigning through direct mail is still considered effective. Direct mails are sent for the following reasons:

  • To provide information about a new product or service of the business
  • To disseminate details of a marketing event where the mail receiver may go
  • To update the customers about the items that they can get from the company
  • To offer deals, promos and other special discounts

campaigning through direct mail

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As a marketing strategy that is not fully-reliant on digital processes and online browsing, businesses should double their efforts when it comes to getting leads. Though this may sound tedious, costly and time-consuming, results can still be great as people tend to feel that the marketing activity is specifically for them since they can lay their hands on the actual marketing tool.

6. Brand Awareness Through Visual Marketing

Content marketing is a very important marketing strategy as it relays the message of the business to its target audience. This is the reason why companies hire professionals to develop visuals containing the information that the company would like their market to know. Visual marketing contains content that is accompanied by visual designs like illustrations, image and the like.

brand awareness through visual marketing

Brand awareness can help your business successfully thrive in the industry where it belongs. With a lot of businesses out there offering the same products and/or services, you have to make sure that you will stand out. With the help of visual marketing in giving your business proper exposure, it is for sure that you can look more desirable in the eyes of your prospective clients and/or customers. A few samples of visual marketing are as follows:

  • Social media and online posts
  • Flyers, pamphlets and brochures
  • Informative graphics
  • Billboards

7. Relationship Marketing

Simply put, relationship marketing is a marketing strategy which focuses on developing and maintaining a healthy professional relationship between the business and its target audience. It is very important for customers and clients to feel that they are appreciated by the business and that their comments, recommendations, and observations are acknowledged and taken into consideration.

relationship marketing

Your interaction with your customers is an essential factor on how you can get their trust and loyalty. A few of the reasons why relationship marketing is important are as follows:

  • It can promote repeat business which is great for your sales.
  • It can make the customer a brand ambassador himself or herself which is a great way to expose the business to prospective clients.
  • It can help you maintain your current market hold while trying to widen your market reach.

8. Cause-Centered Marketing

Brand loyalty can sometimes be developed not only due to the quality of the products and/or services of the business but also on the cause that they champion. Businesses use this platform to connect with the audience who have the same beliefs with regards a particular cause or any matter.

cause centered marketing

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Cause-centered marketing can be in various forms. Some of the ways on how businesses can implement this marketing strategy include the following:

  • Sponsoring an event for a charitable institution
  • Shouldering the enrollment or lodging fees of a child under the corporate social responsibilities program of the company
  • Giving a portion of their sales to a person or a non-profit organization in need
  • Developing programs, offers and deals for the benefit of a community or a specific social group

If you’ve ever heard of “buy one pair of shoes, and we will give one pair for free to an aspiring athlete who do not have the means to do so”, then you have already encountered cause-centered marketing first hand.

9. Targeted Marketing

A strategy for effective marketing is necessary as it allows the business to achieve its corporate goals. One of those strategies that works most of the time is targeted marketing. This type of marketing strategy highlights the identification of the following:

  • The particular market that you would like to tap
  • The activities of the market that you want to penetrate
  • The review of the products and/or services which you think is beneficial or related to the activities of the market
  • The assessment of the needs and demands of your prospective market

targeted marketing

Being able to implement targeted marketing will allow your business to make the most out of the activities that it will spend on. Fully maximizing the potential of marketing undertakings can help the business a lot especially when it comes to income generation, leads gathering, branding improvement and market place exposure.

10. Marketing Partnership

Marketing partnerships can be between a variety of entities. It can be a business to business partnership or individuals and groups can also be involved. Marketing partnership is widely used nowadays as it can provide a lot of benefits to all the parties involved.

partnership marketing

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Some of the reasons why we suggest the usage of partnership marketing as one of your company’s marketing strategies include the following:

  • It can be cheaper for you to market a product or a service since you have partners in doing so.
  • It can deliver a more efficient and faster result.
  • It can help you get more ideas as there are more people involved in the processes of marketing.

Do not only rely on one marketing strategy. If you have the means to do so, experiment on what marketing strategy works best for your business – from digital marketing up to B2B or business-to-business marketing. It is not only the internal factors that you have to consider as there are also external elements like competition that you need to consider when thinking of which marketing strategy to use.

Develop a marketing plan so that you can be guided on how you will implement the marketing strategies that you have in mind. Always update your marketing strategies as market activities can be affected by trends and other factors. Through the help of the content of this post, properly identify the marketing strategy which you think you can be comfortable using. Assess results and change when necessary.

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