The hotel industry has been making a name in the market, raising themselves into becoming one of the highest earning business field in the present-day world. But behind the impressive stature that the industry has created for itself hovers the constant challenge of keeping up with the high demands that their line of trade requires. You may also see sales action plan examples.
Since the hotel industry is a major money-maker, it doesn’t come as a surprise if many businessmen choose to invest in this particular craft, which means that the number of competitors never dwindle. It’s already hard having to maintain a steady stream of loyal patrons to keep the business running. But having to face rivals? It’s another good reason why proprietors are always developing new and better ways to outsmart the other. You may also like weekly plan examples.
A hotel sales plan will not only help you brainstorm for fresh ideas on how to invite more clients into your synthetic paradise, but also to come up with ways on how to earn a leverage against your competitors. Word-of-mouth and other marketing efforts are often not enough to attract the attention of customers. You may also check out work plan examples.
Keeping your occupancy rate at a level you’d be satisfied with is a challenge that cannot be overcome by random guesses and bursts of marketing eureka.
Your hotel sales plan should be more specific and ambitious than merely wanting to put heads into your beds. Aiming this close to the ground will not take your business anywhere high. Your sales plan should project a goal with a more continuing result. It should not just benefit you for a month or a certain peak season. You might be interested in simple business plan examples.
Instead, your hotel should reap its products years into the future. To successfully accomplish this, your hotel sales plan should be designed to address issues that are timelessly relevant.
A big misconception we are all guilty of is thinking that we need to go big to get what we want. We don’t. Tiny, sure steps that are constantly and painstakingly taken are proven to be more effective than a temporary upsurge of some sort. The tips that are provided below are behaviors that a lot of us consider insignificant but are actually notable milestones that can take your hotel’s sales percentage roaring. You may also see risk plan examples.
It doesn’t even have to be about something big or life-changing. Even the tiniest parts of your hotel such as the valet service or the food selections can already generate impressive changes that can affect your hotel’s image.
Successful people in any field are those who take the time to evaluate their own work. Your most honest critic is also yourself. So by taking the time to judge the products of your own efforts, you will get the chance to see the things you have previously overlooked. You may also like quality plan examples.
Sales is a messy world full of cunning people who are always looking for ways to best each other. But it is also a field brimming with those who ruminate and reassess their environment so that they can find new ways to best themselves. Your major sales action plan technique should involve conceptualizing.
Aside from yourself, your most reliable critics are your clients. Unfortunately, a common mistake that we often make during an interaction with them is tuning out what they have to say because we are mentally preparing ourselves on how to respond. This should never be the case. You may also check out daily plan examples.
When a client is talking to you about an issue that they have with your service, don’t treat him like just another annoying customer complaining about things that are obviously fine. (Pro tip: if someone’s complaining about it, it means that it’s not fine.) Listen to your customer and address the issue as thoroughly as you can. You might be interested in job plan examples.
Even small things like not having enough towels in the room or bad room service are factors that can affect the overall image that you impress upon your clients.
If you don’t take care of every customer that walks through your door, there’s a big chance that they will not come back. However, if you go a little extra mile to please them and just do a generally good job with your services, they will not only return to your pleasant hospitality, they will also advertise you to their friends. You have kept a client and gained the chance to earn a new one just because you listened intently. You may also see event plan examples.
As simple as this may sound, most hoteliers often overlook this task. But we should try as hard as we can to answer to the inquiries of prospective clients who contact us about the service we offer. Hospitality, which is every hotel’s unspoken promise, should not only be limited to physical correspondence. It should be a presence in digital conversations as well. You may also like annual plan examples.
Assign someone to manage your websites (or do it yourself! How hard is it to jiggle with the Internet a bit?) and instruct them to check it every morning when they come to work. Do the same with your professional emails and phone calls. The people calling you through these communication media are doing so for a purpose. (Most probably it’s because they want to avail your services. Unless, of course, they just want to chitchat.)
The higher response rate these customers receive from you, the bigger likelihood there is that they will choose your hotel among all the others in the area that they can choose from. Being readily available and connected to people, even those who are just inquiring, can already be an asset that can set you apart from all the other hoteliers. You may also check out transition plan examples.
Once you have answered all of the inquiries your customers have about your service, whether through the phone or a personal meeting, do your best to send them a professional follow-up note. It’s basically a short message you can send your prospective clients that can express your gratitude toward them for showing interest to your hotel, and to implore them to keep you in mind when they choose which hotel to stay in. You may also see personal plan examples.
This simple gesture already speaks massively to your clients about your dedication toward personalized attention in an era where impersonal is the new trend.
Your clients have issues. We already know that. They will always have something to grumble about. However, since you promised in your numerous ads that you will give them a hotel experience like no other, it is your job to address their complaints to receive their satisfaction. You may also like advertising plan examples.
If you have to be a genie with unlimited wishes, be one. But you can also be the hotelier who takes every customer grievance seriously. (Go with the latter.) Take notes to show them that you are really listening. It encourages them to keep talking. Also, be ready to offer them options. They’re not happy about the hotel ballroom you have for birthday celebrations? Maybe they’d like a party on the rooftop instead. You may also check out assessment plan examples.
Showing customers that you have the ability to solve any of their hotel-related problem will keep them from running toward the next available hotelier to look for refuge.
Instead, they will stay with you, enjoy the attention you are willing to give them, and make the most out of their now complaint-free stay.
The tricky thing about new clients is that you always have to show off to impress them. Repeat customers, on the other hand, don’t need any wooing because they obviously came back as a result of being satisfied of your services during their previous encounter with your hotel. You might be interested in financial plan examples.
Of course, this doesn’t mean that you won’t put your best foot forward. You would still have to, but the risk of them being displeased with your service is less compared to that of first-timers.
That is the relationship you want to build with every client that stays at your hotel. You can achieve this by embracing a customer-centered culture within your hotel. Simple tactics like a friendly front desk officer, a helpful bellman, or a happy waiter can all contribute to this. You may also see business plan examples.
Often, hoteliers present their staff with incentives to encourage them to improve their work performance, especially when dealing with customers. You can also try instilling upon them the importance of customer satisfaction in your line of work.
Although you are assigned to sales, you will still need to work with the operating management of the hotel because their work will affect yours (and vice versa). Also, cooperating with other lead officers in the hotel is always helpful when thinking about new ideas to better your services. You may also check out implementation plan examples.
Although we can abandon the suit-and-tie look for normal days of managing a hotel, this doesn’t mean that the overall appearance of the individual should be compromised. Smart casual is always a safe choice. Uniforms never fail either.
We no longer have to discuss the importance of first impressions because you must already know. Aside from the prevailing physical appearance of your hotel, you and your staff are the main factors that will affect a client’s first impression of you. If you are working toward a friendly yet elegant image for your hotel, a shabby look for the staff working in it will clash with that idea. Forego the shabby because spick and span is the new thing. You might be interested in project plan examples.
Hotel management errors are simply a product of one’s desire to find out new ways that will work for them. Unfortunately, the ones listed here don’t. Aside from the helpful pointers discussed above, here are also faults your hotel can do well to avoid. You may also see management plan examples.
In the sales industry, whether you are in hotels, restaurants, or even salons, marketing strategies should be flexible. Sticking to just one program would not allow your management much space to react to turbulent demands. Being pliable, on the other hand, will allow you to react to fluctuating sales and adapt to the different environments your hotel will be endlessly subjected to.
Why would you feel the need to copy another business’s strategies? You must understand that your hotel and your clients have needs that are most likely unique to you. It doesn’t matter that you and your competitors are in the same field, or that their sales are considerably higher than yours. You may also like evaluation plan examples.
Your sales plan should be based on what will work for you, and not on what worked for what hotel. Although you can use strategies that have been proven to be effective as an inspiration, copying the whole program is not the best approach. You may also check out research plan examples.
This is a mistake that most hotels make, especially during peak seasons. For example, there’s an annual festival coming up in your city and you’re expecting hoards of tourists to fill your hotels. Your first instinct is probably to raise your rates to take advantage of the people. However, before doing so, you need to study your competitors and the prices they offer. You might be interested in audit plan examples.
If you are a humble B and B, raising your price to match that of 3- or 4-star hotels in your area probably wouldn’t be the wisest move. Of course, clients would prefer a fancier hotel rather than a simple inn if both places offer the same hotel prices. Taking advantage of a crowd is an effective marketing strategy. (It may sound evil, but it works.) But taking advantage of a crowd without studying the market first is just plain careless.
When it comes to hotel sales plan, there are two important things you must do: examine the market and observe clients. Their tiniest nuances can already give you tips on what to do to increase your sales. Being a keen observer is already a marketing strategy in itself.