In 1970, food and drink sales of the US restaurant industry reached only 42.8 billion US dollars, which is way behind the 745.61 billion US dollar sales of 2015. According to the statistic posted in statista, this number should grow in the next few years. In fact, the website reported that from the 2015’s over 14 million employees of the restaurant industry, it should increase up to 16 million in 2026. However, as a result of this growth, there will be possibilities that the market will be saturated and more competitive. Thus, as a business owner, you will need to gear up and gain an edge to stand out in the market. By conducting market research for a restaurant, you can prepare your business to become more competitive and strategic, which will ensure its success.
Market research is an essential component of a business plan which aims to get information concerning the target market of a business. Through this study, you will determine the chances of a proposed service or new product to survive in the market. As part of market research, you need to develop a research plan.
In general, market research plan is the foundation of a detailed research proposal. This document contains the initial thoughts about the research project that you are planning to take place logically and concisely, which is a crucial content of market research. Simply put, by obtaining a market research plan, you can thoroughly examine how your product or service will proceed in a specific domain.
Conducting market research will give significant benefits to your business. However, to materialize it, you may need to ensure that you build your market research plan correctly. Below is a list of the market research plan samples and templates that you can use as a guide.
Now that you know how a marketing research plan should look, make a secure market research plan by following the steps below:
What do you want to attain with your research? Your goals and objectives should answer that question. You can start by forming a general marketing goal. You will, then, make it more specific. This goal will help you focus and direct the entire research process to make the best data-driven marketing decisions. To determine the most critical issue, you may conduct qualitative research. This research methodology ensures that you address the issue that really requires an urgent solution.
In this step, you will identify the right people to get the information that you need to create the right decision for your marketing goals. After that, list down the best possible ways for the data gathering. For example, your target market is veterans. You may want to use more appropriate channels such as direct mails, phone, or personal interview. Once you have chosen the most appropriate data collection method, create an outline that will allow your team to get the most relevant information from your target market or audience.
In deciding the right questions for your marketing research, it is crucial to keep your study goals in mind. Only include items that are relevant to the study to come up with the best business decisions. Asking the wrong questions may lead to inadequate conclusions. Data-driven solutions mostly obtained through quantitative research questions. You can still use qualitative research questions but make it minimal to avoid making the respondents bored and held up, which can lead to survey abandonment. As much as possible, make your survey short and answerable in less than 5 minutes. Otherwise, you may want to find an alternative option in getting the desired data. Also, it would help if you will consider other factors in building the right questions. Refrain from asking sensitive, personal, and offensive questions. To do it, research your target audience.
Start this step by cleaning your survey data. To do it, filter out any low-quality responses. These items can affect your decision-making negatively. Basing on the set standards, remove the outlier responses. To do that, determine if the respondents answered in the desired format. If not, especially if it has become a trend, disqualify the question or conduct another data-gathering or investigation for this question. In this process, you will also find out if the answers of the participants are contributing to your research goals. At the end of this stage, you will, then, share your findings. To effectively show your results, you can use data visualization methods such as charts, graphs, and infographics.
Now that you have the necessary market research data, you can come up with a data-driven decision. Whether you are running a pharmaceutical firm or a corporal business such as Coca Cola, you can develop a new marketing campaign and other relevant business actions without unnecessary worries since you have directly reached out to your target market.
In a market that is becoming more competitive, creating a market research plan for a new product of your business can give you an advantage and an edge over your opponents. This type of method will also save your time, effort, and money because it allows you to determine the proper actions that you can take towards the corporate goals in terms of marketing and other relevant sectors.