8+ Printable Market Research Proposal Examples – PDF

A market research proposal is essential for any business organization if it wants to identify and analyze its market. Take note that market in this sense is not a venue where individuals buy and sell goods, but it mostly refers to customers, customer preferences, and customer needs. The customers being referred in a market research are the main customers, also called the target market.

To help you create a market research proposal, here are some examples in PDF that can help you create your own research proposal.

Market Research Proposal Example

market research proposal example1

Marketing Research Proposal Example

marketing research proposal example1

Market Research Proposal Statement

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Essential Components of a Market Research Proposal

A market research proposal, similar to other proposals, still needs to be reviewed, revised, and approved by a superior/higher-up or a governing body. After the simple proposal has presented and eventually revised, it can then be used for implementation or as a basis for future research.

Here are the essential components of a market research proposal that you should include in your research proposal.

1. Company background

This is the most basic information you should include in your market research proposal. Since you are creating a study for your company or business organization, and not a personal SWOT analysis or a self-assessment, then it is a priority to list down a short background of your company.

The company background should not exceed more than two pages of your market research proposal. Remember that the company background is only a summary and serves as additional information for your research proposal. This proposal should focus on the target market and all the aspects relating to the target market.

2. Target market

The target market, together with the strategic analysis should be the main focus of the market research proposal. The proposal will discuss options as well as analysis on the target market you chose for your study.

The target market always revolves around the products or services your company is selling, and majority of the revenues or sales will come from the target market. Majority of revenues equate to 70–80% of sales coming from the target market, while the remaining 20–30% will come from other market segments. You may also see service proposal examples.

The section below will further discuss on choosing the right target market for your business which can maximize revenues and eventually profit.

Sample of a Market Research Proposal

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Sample Market Research Proposal Example

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3. Strategic analysis

Strategic analysis relates to the analytical methods you will use in your marketing research proposal. There are numerous strategic analytical methods you can implement in your research proposal, and these analytical methods helps you and other researchers in your team to analyze competencies and deficiencies in your target market, as well identify opportunities where you can maximize profitability. You may also see short proposal examples.

Among the strategic analytical methods you can implement in your marketing research proposal include the following:

  • SWOT Analysis – SWOT refers to a matrix that analyzes strengths, weaknesses, opportunities, and threats. This strategic tool is a common and popular tool used by business organizations in market analysis as it studies the company’s internal and external environment. Strengths and weaknesses are used in the internal environment while opportunities and threats are meanwhile used in the external environment. The internal environment zeroes in on the company’s products or services, management team, employees, and general policies while the external environment focuses on the company’s competitors as well as government regulations and policies and changes in the natural environment.
  • Porter’s Five Forces – This strategic tool focuses on the business organization’s competitors. The five forces discussed in Porter’s five forces include the bargaining power of suppliers, threat of new entrants, bargaining power of customers, threat of suppliers, and industry rivalry. Porter’s five forces is very helpful as it analyzes not only competitors but also suppliers and customers. You may also like project proposal examples.
  • PESTLE Analysis – If SWOT analysis studies the internal and external factors, PESTLE analysis meanwhile solely analyzes the business organization’s external environment. PESTLE stands for political, economic, social, technological, legal, and environmental. PESTLE analysis also uses a matrix similar to a SWOT analysis, and is also structured like a SWOT analysis but delves instead on opportunities and threats (external).  
  • Growth-share Matrix – Growth-share matrix is a newer form of strategic tool. It analyzes a company’s business units (i.e., product lines). Using this tool does not only assist business units in allocating resources, but this tool is also mostly used in brand marketing, product management, strategic management, and portfolio analysis. Using a growth-share matrix takes advantage of a scatter graph to rank the business units (or products) on the basis of their market shares and growth rates.

4. Data gathering procedures

Using data gathering procedures is essential for your market research proposal. You simply cannot create a professional proposal based on assumptions alone. The proposal will immediately be rejected and your position will also be placed at risk if you create a proposal that lacks research. For a market research proposal, research is very important as it deals with the business organization’s customers. If there are no customers, the company would simply not exist.

There are numerous data gathering procedures you can use. The basics of data gathering procedure involves obtaining data from numerous sources such as books, journals, publications, and online sources (Internet, PDF, eBooks, etc.). Since a market research proposal is a fact- and theory-based study, obtaining data from numerous sources should be a priority. You may also see investment proposal examples.

If your study requires respondents, then there are numerous data gathering procedures you can use. Take note that if a study or research requires respondents, the respondents should be chosen beforehand. In this case for a market research proposal, the respondents will be the target market. The number of respondents will depend on the study and the researcher. You may also like freelance proposal examples.

Among them the data gathering procedures you can use are the following:

  • Interviews – Conducting interviews are the most common yet also most effective form of data gathering procedure. There are three types of interviews: formal (structured), semi-structured, and informal. Interviews are mostly done in person or by phone (text, call, chat). You may also check out
  • Questionnaires – Similar to conducting interviews, handing out general questionnaires is also a popular form of data gathering procedure. The questionnaires involve the respondents answering questions related to the study. There are different questionnaire formats the researcher can use, and among them are dichotomous (respondent has two options), nominal-polytomous (respondent has two or more unclassified options), ordinal-polytomous (respondent has two or more classified options), and continuous (respondent is presented with a constant scale).
  • Focus groups – A focus group is similar to a less structured interview. Similar to conducting interviews, this data gathering procedure also collects data from many participants at once. A focus group also requires a group discussion on a particular topic but is more guided, monitored, and recorded by the researcher. You might be interested in budget proposal examples.
  • Observation – Obtaining data using observation is not as commonly used as interviews and surveys, but they are effective nonetheless. Observational research mainly involves the researcher making observations and compiling data from those observations. But compared to other data gathering procedures, observational research methods are mostly used to understand people’s actions, roles, and behavior. You may also see security proposal examples.

Template for Marketing Plan Proposal Example

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Executive Summary for Market Research Proposal Example

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Identifying the Target Market for your Products/Services

Identifying the target market for your products and services also requires extensive research. You simply cannot assume and pick a market segment at random and expect your products to be profitable from that market segment you chose. There are two tips in choosing a target market: find a target market that fits your products or create a market from the products you sell. You may also see fundraising proposal examples.

The first option is easier and most business organizations use this option when choosing a target market. You can also opt for the second option, but it requires a new product that utilizes multi-functionality (for example, baby diapers are only restricted for the toddler market segment). You may also like how do you write a proposal?

The goal of identifying a target market is to maximize revenues. As previously mentioned, majority of your revenues will come from your target market.

Marketing Plan Proposal Table of Contents Example

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Simple Editable Marketing Plan Proposal Example

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We hope you found this article to be informative as well helpful when you will be creating your own market research proposal. Similar to other proposals, a market research proposal still needs to be revised and approved before it can be implemented in the company. Make sure your general proposal does not need a major overhaul with the help of this guide.

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