200,000+ Ready-Made Templates
to Get Your Work Done Faster & Smarter
Surveys have been around since the early 1400 B.C. It was widely used by the Egyptians to accurately divide the land into plots for taxation. It also helped revolutionize the industry through the construction of public infrastructure (i.e. railroads, canals, highways).
Since then, a survey has widely developed with different forms and methods. It has been used to map out the earth, create navigational maps, establish boundaries in land and sea, and develop engineering data for buildings, roads, bridges, etc. Aside from its geodetic and geographic purposes, it has also been used for research and analysis in the scientific field. You may also see Research Agenda Examples & Samples.
In the online generation, a new method of surveying has been developed. Online or website surveys have become prominent and has slowly eradicated paper surveys. In this article, you will learn about website surveys, its pros and cons, and how to conduct it.
A website survey is a survey that is run on a website. It is a systematic gathering of data and is completed by respondents online. Its corporate goal is to gain automatic feedback examples from its target respondents.
Your respondents’ privacy can also be protected in a website survey because they have the option to remain anonymous. It is an efficient way of finding out what your customers need in order to feel comfortable before, during and after using your website.
Like a traditional or paper survey, a website survey has two purposes: to provide data about the customers and to create a survey about a specific product or service in order to understand how customers react to it.
A website survey is sent to a respondent who spends a certain amount of time visiting a website. The criteria for choosing the respondents are different for each website and depend on the individuals/company conducting the survey. But one thing is constant though, companies mostly choose respondents depending on how often these respondents visit or how long these respondents browse in their respective websites.
Individuals who arrive or stumble upon the site in a specific way are given a website survey. For example, those who end up in Etsy.com through a related website might get a notification to complete a website survey. It makes it easy to collect client feedback in this way since it has to be administered after coming from a specific site.
The website survey is only targeted to visitors who make a specific action. For example, those who attempt to navigate away from the site are likely to be given a survey.
Website surveys give you the automatic feedback that you need in order to improve your website’s conversion rates. For example, if your users express confusion about the membership payment on your site, you can test if placing a single payment method makes the membership population higher.
In order to identify the feature and benefits to your customers, you must understand their intent and what they hope to accomplish by visiting your website. This will help you in your marketing strategies both online and offline. If you are able to determine, for example, where your customers first heard about your site, you can focus on investing your marketing efforts in the said medium. If done successfully, it can improve your return on marketing expenditure. You may also refer to Social Marketing Examples.
As you can efficiently gather your data through a website survey, your customer’s feedback can undoubtedly help in your product development. As they can easily answer your survey before or after they purchase from your website, there is also automatic feedback that you can use to your advantage. This is also applicable to those who are still considering purchasing from your site– do they really want the product? is it at the right price? is the shipping fee too expensive? and other similar questions.
All of the above-mentioned reasons and the information you have gathered, when used properly, can help improve the growth rate of your business. Through the survey, you can identify the needs, wants and intents of your website’s visitors. Thus, you can also alter and tailor your product offers in order to attract more prospective visitors and customers.
Website surveys provide efficiency and efficacy in gathering relevant data in order to improve your website traffic. The list of questions you can ask your respondents are endless, however, you need to ask questions that can greatly influence the improvement of your site. When website surveys are integrated as a constant part of website improvement, it can result in long-lasting boost that contributes to the growth of the company.