Customer Survey

The market today has evolved phenomenally when compared to the last two decades. New products are launched every alternate day and similarly, non-performing products are pulled back. In this customer focused market it becomes essential to understand the customer requirements and release a product accordingly. A customer survey is a unique method to obtain accurate information about a product and customer needs. Such surveys help in discovering the expectation of customers and their satisfaction level with the present product. The information obtained from these surveys is compiled and converted into a report that plays a crucial role in upgrading future products.

This article will discuss customer survey across different sectors of business, survey reports, examples, and templates. One can explore this article and widen your knowledge about customer survey and aspects related to it. You will also discover editable templates and tricks to prepare a unique customer survey template.

Customer Survey Examples & Templates

1. Customer Feedback Survey Template

This is a template of the feedback from the customers regarding the solid waste program. The first page of the template includes description, objective and details about the customers who are requested to answer this survey. The survey includes sixteen different questions. Answers to most of the questions are recorded in five different aspects from very good to poor. This template is available in three file formats and is easily editable. One can download this template and edit the details about the survey by keeping the format intact.

2. Sample Customer Satisfaction Survey

The above file is a four-page general template of a customer satisfaction survey. The survey consists of ten questions in general, relating to the customer and the company product. Download this template in your preferred file format and add details about your company as well as of the product you intend to conduct the survey on the first page. Add product details to the pre-inserted questions in the survey or modify the questions as required. Easily print this file or send this as a soft copy to the customers.

3. Restaurant Customer Service Survey

Delicious food and unbeatable service is the mantra for success in a restaurant business. This template contains a thoroughly prepared questionnaire on food and service in a restaurant. This template can be downloaded in the desired format and is editable. One can add details about their restaurant and customize the survey within a few minutes. The last part of the survey includes personal questions about the survey taker like age band, occupation, and recommendations which can help in extracting better conclusions in the survey report.

4. Restaurant Customer Satisfaction Survey

A satisfied customer is a returning customer. Hence it is important for restaurants to know about the satisfaction level of the visiting customers. This template is a sensibly designed survey on customer satisfaction for a restaurant. It is smartly segregated into four sections viz. food, service, ambiance, waiting time, and satisfaction. Except for suggestions and comments, no detailed answer is expected from the customer so that the survey ends in less than 5 mins. The document is editable and can be customized as required.

5. Restaurant Customer Expectation Survey

“The first step in exceeding your customer’s expectation is to know those expectations”. Differing expectations of customers is a major challenge faced by the restaurant sector. This survey template intends to stimulate discussion about differences in customer expectations to evolve and live up to them. The questionnaire is divided into four parts viz. customer information, human elements, technical elements, and miscellaneous questions. The entire survey focuses on obtaining accurate information from the customers. This is a general template and can be modified as required.   

6. Customer Satisfaction Survey Summary Report

Surveys are important for the growth of an organization. Preparing a survey is not difficult but compiling the survey results and preparing a report is a tedious task. The accuracy of reports is very important to derive a conclusion. The above document is a forty-five-page survey report on customer satisfaction published by the Indiana Department of transportation. The graphical representation of answers helps in making policy-related decisions about the customers very easily. Download this report to analyze and learn about preparing a survey report.

7. Internal Audit Customer Satisfaction Survey

This document is a brief survey on customer satisfaction of the internal audit. Criteria’s are evaluated on the basis of strongly agree to strongly disagree and includes an option of no basis. The survey contains eleven optional questions and in the conclusion requests detailed answers on comments to enhance future services; and comments regarding evaluating the effectiveness of the audit. Download this file to learn about the questioning pattern of brief surveys.

8. Hotel Customer Satisfaction Survey

Customers today have numerous options for selecting a hotel. Hence, it becomes very essential for the management to provide the right service to the customers so that they choose them over everyone else. This file is an ideal example of a customer satisfaction survey. The two-page survey has multiple choice questions with a unique design that attracts the customer to take up the survey.

9. Customer Satisfaction Survey Results

It is always essential to derive a conclusion from customer surveys. This single sheet document perfectly manages to distinguish results by deriving accurate statistics from all the segments of the survey. This is an editable document and can be easily used for deriving survey results by adding necessary data.

10. Customer Experience Survey Report

This file is a final report of the customer experience survey issued by the Office of Inspector General of the Export-Import Bank of the United States. The objective of the survey was to review the quality of service provided, the degree of customer fulfillment, and the relevance of the bank as a promoter of US exports. Download this detailed report to learn about the in and out of survey conducting and analysis.

11. Customer Survey Example

Convincing people to take the survey over a computer screen is a tough task. This document shares tips on designing an ideal template and making it interesting for the people to enroll in the survey. It also discusses the flexibility option of enabling customers to take the survey on any device so as to increase the count of the respondents.

12. Customer Experience Survey

This file consists of a basic customer survey of a Club. It is a two-page document including multiple choice and detailed answer types for the questions. Such surveys help the club in areas of provisions of customer service, areas of dining, and the overall functioning of the club.

13. Police Customer Satisfaction Survey Form

This is a one of its kind unique survey form issued by the Bedford Police Department. The objective of the survey is to receive positive or negative feedback and suggestions from the citizens to improve the service. The identity of the respondents of this survey is kept confidential. Such surveys help in establishing a transparent system in society. Download this form and use it to promote a similar culture in your organization/department.