Thanks to the advancements in technology today, it is far quicker to connect to someone than 50 years ago. Technology makes the jobs of advertisers, sales teams, marketing teams, etc., much easier. That is because businesses and organizations in all sizes now have a platform where they can reach potential clients. And that platform is called social media. Social media is a massive network with more than 3.6 billion people using various platforms, apps, or software to post relevant updates. That is 45% of the world’s total population. With so many people using social media, it’s no wonder companies utilize it for their gain. Aside from this, 73% of marketers also believe that social media is proven to be an effective solution, since 54% of social media users utilize the platform to search for products and services. The networking platform of social media shows superb potential and we’re only just scratching the surface. So, get started on creating the best social media proposals with our excellent templates below.
A social media proposal is a key factor in every social media strategy or plan. It is a vital tool for any digital marketer whether they are working freelance or at an agency. All must know how to create an effective social media proposal to capture their client’s interest. In essence, a social media proposal is what makes a prospect into a client. This special document contains an outline of your skills and your knowledge on a subject which helps your client determine if they can benefit from those two factors or not. However, if you are new to the world of social media marketing and you don’t know how to build a superb proposal, never worry. Here are a few steps to help guide you:
For businesses that utilize social media, they always have a social media business plan that contains their platform’s many strategies, as well as their goals. It would also include the challenges, budget, initiatives, and more. Your job is to find out what they are. Now that is easier said than done, but as mentioned earlier, you can connect to almost anyone with the help of technology. That said, it is best to get in touch with your clients, whether it’s through email, phone call, or a Zoom session. During so, ask them questions regarding their plan and how both you and social media can help them achieve their goals. However, there is also a situation where you cannot speak with your client and that is if you are responding to an RFP or Request For Proposal. If that is the case, carefully read through the entire document and ensure that you understand all information on the RFP.
For every specific business on social media, they have their specific audience or customers that are relevant to what they are trying to market. Gather as much data and information as you can about their audience. You can use all of that to improve your proposal. Never make assumptions about your client’s customers as this can ruin your proposal instantly. With that said, while compiling all relevant data regarding social media demographics, always relate it to the first step. All details your are collecting should relate to your client’s goals.
Of course, all businesses have their competitors, and it is up to you to identify your client’s competitors. Having a competitor analysis report can help you determine their strengths and weaknesses. Your prospect can provide you a list of their top competitors. However, we highly recommend that you do a personal research. This can help you build a more accurate and concrete proposal. See which business, organization, or agency stands out on social media and also are in the same industry niche as your prospect’s.
An audit plan is an excellent way for you to know and understand how your prospect uses their social media. While asking them about their social media platform like in step one, you should also do your research. Find out which social media platform do your client standout most. On top of that, you must determine how often they post on their page and how often they put up ads. With that in mind, see how their posts and ads are performing. Identify which one works and which ones does not.
Now that you have all the data and information that you gathered from the steps above, it is now time to create a social media plan. This is the part where you can provide details to your client about what you can offer to help them. This is where most of your proposal will focus on. Discuss the specific actions that you will take, how it can help your client achieve their goals, how much will it cost them, and more. This is a crucial step; this is where you can provide them value of your job. Lastly, once that is done, the only need thing you need to do is put it on paper. Fortunately, we can help you accelerate that process with our Social Media Proposal templates above.
A social media proposal should contain a strategic plan to help a prospect achieve their goals for their platform’s social media. It should also include company analysis, terms of agreement, proof of work, project milestones and achievements, and cost. In essence, a social media proposal should showcase your value.
The differences between social media proposals and pitches are the same as any other business proposal and a sales pitch. A pitch believes less is more, while a business proposal needs all relevant information presented. On top of that, a proposal is what comes after a pitch, if a prospect decides to carry on with your brand.
Even though businesses are slowly migrating to social media, the same business practices are still observed – from writing contracts to business proposals. It creates a level of professionalism for your brand rather than sending an informal message to your prospect’s platform. Aside from that, you can also highlight your talents and skills that can help them grow their platform.
Social media, whether people like it or not, plays an important role in today’s consumer landscape. Today, there are various social media calendar platforms that simply add much needed organization to help businesses, individuals, organizations, agencies, etc… keep track of vital dates. Truly, social media is becoming more and more flexible as it continues to serve both consumers and businesses.