Before the internet came to existence, outdoor advertising was the biggest thing in the world of marketing. Up until now, we still observe that many businesses still adopt it. Through it, businesses such as hotels, restaurants, and others, were easily introduced to their respective target market. That fact doesn’t just refer to the businesses’ brands but also on their products. Not to mention, even occasions like weddings are covered by it. The tools in this type of advertising come in many sizes. If you want a giant vector image, then billboards are right for you. If you want something small, you can have brochures. But if you want something in between, then a roll-up banner is the perfect tool for your advertising needs. Learn how to design one by checking out our roll-up banner design examples and article below!
A roll-up banner is an advertising tool that contains informative details about a certain brand, product, service, or event. It is usually positioned in a vertical position and is often supported by a banner stand. If you’ve been in car shows, you’ll see a lot of them being used as a background or display on each car. Just like the other promotional tools, this banner is mostly designed by professional graphic designers with simple and abstract shapes, colors, and other visual elements. It may not be as big as outdoor billboards, it’s still good enough to attract the attention of event-goers and bypassers.
Every year, graphic designers think of unique styles in presenting their designs. But as soon as these noteworthy visual presentations become public, other designers rush to make improvised versions. Variations after variations are made until late learners can no longer formulate repeated patterns. For you not to get behind, here are five of the graphic design trends for 2020:
1. Muted Color Palettes – Primary colors that are being desaturated with light or dark colors
2. Color Gradients – Colors that slowly shift from one point to another
3. Dreamlike Figures – Abstract illustrations that perfectly depict an imaginative world
4. Bold Fonts and Simple Typefaces – Typefaces that are not written in cursive with heavy colored fonts to contrast backgrounds
5. Flowing Shapes and Lines – Curved shapes and lines to match the muted colors’ approach and to contrast bold fonts and typefaces.
As mentioned before, roll-up banners are important tools for advertising. When their designs are done right, their impact on the sales and marketing strategy or the marketing and sales plan is ensured. According to Digital Printing, these types of banners should be treated the same with other advertising mediums, such as brochures, flyers, signs, and many more. Considering that a roll-up banner is just another way to promote brands, products, services, and events, its design should effectively communicate with the target audience. To help you create an effective roll-up banner for your company, we highly recommend you take heed on our list of guidelines on how to create a roll-up banner design for your advertising needs.
It is important to always place your company logo at the upper portion of your roll-up banner. In addition, it should be accompanied by the main message and catchphrase, as well. Putting these elements at eye level will mostly capture anyone’s attention.
Most people read texts from top to bottom, and left to right. This is why you should set up your pertinent information in the same manner. In doing so, you also have to make sure that you start with the most important detail. Most people only take a few seconds in front of a roll-up banner, so it’s only right to make the most of it.
With the very little time that most people provide to advertisements, nonverbal communication in the form of images plays a very crucial role in graphic design. They can convey an entire message in a way that people can understand with just a glimpse. When selecting images, you have to take into account each of their relevance with the subject matter.
Marketing posters, event banners, movie billboards, and real estate brochures are only some of the many advertising tools. They all have different and similar features. One of the many similarities they have is the fact they are graphic designs that require colors. In line with this, roll-up banners aren’t exempted, making it necessary for you to include a few for your planned design. And just like the images, the colors should be chosen according to your message’s mood without losing sight of its suitability with other visual elements.
The main purpose of a roll-up banner is to promote. Once it’s successful in doing so, potential customers will be asking for your company’s contact details. This is why you have to incorporate those essential information in your roll-up banner, may it be for photography, funeral, real estate, or anything your company sees fit for promotion.
The different kinds of banners include the following:
1. Pull-Up and Retractable Banners
2. Pop-Up Booths and Displays
3. Vinyl Banners
4. Fabric Banners
5. Step and Repeat Banners
6. Suspended Banners and Hanging Banners
7. Mesh Banners
Most roll-up banners’ width ranges from eighty centimeters to two hundred centimeters. For the height, most of them are two hundred centimeters.
In Kaizenprint’s Roller banners: The ultimate guide, it was stated that roll-up banners make significant impact, are cost-effective, easy to use, durable, and easy to store.
Customers are the main source of income for businesses. For this very reason, reaching out to them is considered as one of the most important undertakings. Through the years, actions to fulfill such a campaign evolve into a more creative approach. An example of this is the usage of roll-up banners. They are effective tools in carrying out any promotional goal of a professional or an organization. Thus, they are necessary for business.