Sales Promotion

 

While selling something, every business firm wants to highlight their product and services in the market with the best features than its competitors. To meet these goal companies prepare a promotional mix plan of which sales promotion is a branch. This mix also includes advertising, marketing, public relations, which are always interconnected with sales promotion and contribute to the same goal of increasing product or service sales.

What are the Objectives of Sales Promotion?

The main goal of sales promotion or the entire promotional mix is to sell maximum units of the products and services. It also aims at making the target audience realize the need for the specific product or services being sold. Apart from these, sales promotion has many other objectives to meet, like:

• It helps to boost sales representatives and middlemen’s performance and complements sales advertisements.
• It supports the entire sales force to emphasize new accounts, new sales territories, and new products.
• It directly impacts sales and also enhances the pace of slow product sales to stabilize sales pattern fluctuation.
• It also inspires the dealers to purchase in greater volumes and motivates the salesperson to sell more.
• It helps brand advertisements and personal selling efforts and attempts.
• It may reduce sales risks.

What are the Components of Sales Promotion?

Sales promotion is a ‘pull strategy’ to attract a greater number of customers for a business session. It is made up of two components, consumer promotion, and trade promotion which are, again, made up of minute element as specified below:

Consumer Sales Promotion

This promotional campaign is planned and executed for attracting the target audience groups. Advertisements, business publicity, direct selling, online marketing, etc. are part of it. In this ‘pulling process’, to attract the audience, several deals are thrown from companies, like price drops, discounted coupons, free samples, money refunds and rebates, user incentives, contests, trade shows, etc.

Trade Sales Promotion

As the name suggests, this sales promotion strategy targets, not the consumers but the dealers, distributors, retailers, etc. It is a ‘push strategy’ in which the target audience receives incentives for pushing the company products to the greater mass. These middlemen called the channel members of the firm. They are the internal stakeholders of the firm, thus no ads or promotions are not required. The advantages these people are offered
normally are trade buying allowance, buyback allowances, point-of-purchase (POP) displays, free merchandise schemes and allowances, gifts and premiums, etc.

What is the Importance of Sales Promotion?

It is something that connects both advertising and personal selling. This tool is highly effective in market adversities and crisis. Apart from this, there are a lot of other benefits of sales promotion like:

• It attracts massive audience attention quickly.
• It highlights the product and its utility.
• It encourages greater new products to need in the audience by pressing their pain point.
• It stabilizes the sales volume.
• Product differentiation.
• It helps in attaining marketing control and performance appraisal.

10+ Sales Promotion Examples

1. Advertising and Sales Promotion

If you are leading your sales promotion team for a better yield in a particular sales session, have a look at this template now. It covers a guideline that can shape your marketing and promotional activities in the desired way and can guide your actions appropriately for sales operations. So what are you waiting for? Make this beautifully crafted template yours with a single click now!

2. Definition of Sales Promotion

If you are training your employees with sales and marketing skills, this document can work as a hand guide to the trainees. It can help them to understand the several aspects of the promotional structure that is required to make brand identity and products significant in the market. Thus does not waste time looking for such details in one file and download this descriptive template today!

3. Study of Consumer Sales Promotion

Before you promote your products, it is important to understand your customers and their interest as it may vary according to the audience groups. This complete guide to consumer sales promotion will help your promotional activity to aim in an effective way. Thus have a look at the structure and content of this template and we are sure you would find it helpful enough for your sales.

4. Sales Promotion Example

Sales promotion is a tough job and comes with several challenges. Thus to reduce your workload and stress we have its complex process in a descriptive pattern in this template. Have a look at its structure and grab this template to save your time and effort.

5. Sales Promotion Strategies on companies

Every company employ several sales promotion strategies to sell a greater number of products in each business session. Such strategies help to get correct public attention and make good revenue. If you too want to use such strategies, use this template that comes with several ideas you might need for your business. This template structures some of the best sales promotion strategies thus grab it now to reduce your workload.

6. Trade Sales Promotion Strategies and Marketing Performance

7. Moderating Effects of Sales Promotion Types

8. Effect of Sales Promotion Tools on Brand Image

9. Importance of Sales Promotion in Marketing

10. Impact Of Sales Promotional Activities

11. Sales Promotion and Direct Marketing