19+ Marketing Examples and Templates
Marketing is important for every business. Marketing does not only involve advertising and promotion but the entire marketing process, which begins with identifying the product to be manufactured until the distribution of the said product to customers and clients.
Listed below are some marketing examples and templates that you can download for your company’s marketing activities. We also listed some tips and steps in creating a marketing template. Check them out below!
Elements of a Good Marketing Template
- Business or organizational goals: Every marketing template should begin with business or organizational goals. In truth, a marketing template cannot be accomplished if short-term and long-term goals are not set. These goals give businesses purpose and must have a direct impact on their existence.
- Marketing goals: The difference between business and marketing goals is that the former is focused on the overall goals of the entire organization while the latter is focused specifically on marketing. When creating marketing goals, they must consist of five key attributes: specific, measurable, assignable, realistic, and time-related. Take the first letter from each attribute, then you spell out the word SMART. SMART goals should be detailed and should offer concrete solutions for the long-term sustainability of the company’s marketing activities.
- Target audience: Demographics play a big role in identifying a target audience. Demographic information include age range, gender (male or female), countries, regions, or cities where the intended target audience work, annual household income, and race/ethnicity to name a few. Some companies also look the psychological and behavioral attributes of their intended target audience, in which these attributes include mind-set, habits, and threats.
- Messaging: Messaging is another element of a marketing template which is mostly used or utilized by the sales team. Messaging can also be classified as taglines, slogans, elevator pitches, support points, key benefits, or competitive differentiation. There should also be considerations when it comes to messaging: establishing brand position, developing a message platform to support the brand position, and understanding how the messaging translates into multiple marketing formats.
- Strategy and tactics: Strategy and tactics involve the methods in achieving the company’s business and marketing goals, often involving a specific and detailed plan. If goals are general and vague, then strategy and tactics are specific and detailed. The strategy and tactics are the means in achieving the company’s goals. Strategy and tactics can be based from established theories, school of thought, or even strategies used by other companies.
- Budget: A company that operates without a budget simply cannot achieve their goals. This is because every organization needs funds (i.e. working capital) to cover daily, weekly, and monthly expenses. Companies cannot operate at 10–30% financial capacity on daily basis without going bankrupt. Budget also does not pertain to simply covering for daily costs, but also for investment purposes.
- Timing: A marketing template’s timing should depend on the organization’s budget cycle (fiscal year or calendar year), seasonality (holiday shopping season), and organizational events. A great marketing template projects how timing support sales revenue milestones each month in order to provide cash flow.
- Roles: Marketing can never be achieved if no proper team is in place to work on the different marketing activities (i.e. identifying business goals, creating strategy and tactics, planning a budget, etc.). Roles need to be identified and segregated, making sure each person can maximize his skills and experience on the role or responsibility he is tasked on doing.
19+ Marketing Templates
General Marketing Plan Template
Music Marketing Plan Template
Annual Marketing Plan Template
Bakery Marketing Plan Template
Cafe or Coffee Shop Marketing Plan Template
Marketing Website Email Subscription Pop-up Template
Marketing Website Chat Pop-up Design
Marketing Website Coupon Pop-up Example
Marketing Website Exit Pop-up Template
Marketing Website Flash Sale Pop-up Sample
Marketing Website Related Posts Pop-up Design
Marketing Website Survey Pop-up Sample
Social Media Marketing Plan Template
Basic Marketing Plan Template
Sample Marketing Plan Template
Simple Tips for an Excellent Marketing Template
Get a qualified and competent team
Before the marketing template can even be written, a qualified and competent team needs to be assembled first. As previously mentioned, the team can either be composed of different employees and high-ranking company officers. It can be a combination of the management team such as CEO, COO, CFO, and managers, or rank-and-file employees.
It is actually more appropriate if a combination of company officers and rank-and-file employees will work on the marketing template. It gives an opportunity for the rank-and-file employees to grow and learn and valuable information while the company officers will use the experience to create better short-term as well long-term decisions for the company.
Research is key
The importance of research in a company cannot be understated. A marketing template is a business document, and all business documents require research before they are being written, printed or published, and distributed to business partners and other stakeholders. Assumptions should be completely eradicated in a marketing template and for all types of business documents. Facts from established theories, industry information, and data gathered from respondents should take the bulk of the marketing template.
Use data gathering procedures
Since you will be creating a marketing template, you need to gather data from respondents. There are numerous data gathering procedures or methods you can use. Among them are interviews, questionnaires and surveys, observations, and focus groups. Interviews and questionnaires are the most commonly used data gathering procedures, but are quite different in the data that are being collected.
Interviews encourage open-ended responses and are more qualitative in nature. Questionnaires meanwhile are more quantitative in nature, in which data can be easily compared and analyzed.
Check for business trends and competitor action
Studies that focus on marketing always involve information regarding the industry in which the company operates in as well as competitor information. As previously mentioned, marketing is not solely focused on advertising and promotion but on other aspects as well. Gathering information about the industry (industry trends) and competitor information (products and services being sold by competitors) will help you create a more effective and detailed marketing template as well as give you a competitive advantage against your competitors.
Steps to Designing a Good Marketing Template
1. Assign a team
Before anything else, a team should be assigned to create the marketing template. Depending on the size of the organization, there are numerous individuals who can create a marketing template. It can either be the management team, the marketing department, rank-and-file employees, or a combination of individuals. Make sure that the individuals working on the marketing template are qualified and have experience in marketing.
2. Do research
Research is important for any type of business document. Assumptions should never be made and information listed in the marketing template should be based on facts. That is the reason why research should be conducted especially when it comes to the initial data to be collected. You will most likely be gathering information from respondents, so make sure the data you collect from should be tallied and included in the marketing template.
3. Divide marketing template into sections
The marketing template is not one long document which is not composed of any breaks. The marketing template should be divided into sections so that the reader will not be confused, and the information will be properly categorized into sections with similar information and data.
4. Start with the goals
With regards to the actual content of the marketing template, begin with the goals, specifically the company/organizational goals and marketing goals. The goals act as a blueprint for your entire marketing template, and will guide you write down the correct information. As previously mentioned, the goals that will be listed down should be specific.
5. Identify target audience
Next, you should identify the target audience in the marketing template. The target audience pertains to the group of customers being aimed by a marketing campaign. As previously mentioned, demographic information include age range, gender (male or female), countries, regions, or cities where the intended target audience work, annual household income, and race/ethnicity. The bulk of the company’s sales will usually come from your target audience, so make sure you properly identify them.
6. Create strategy and tactics
Once the goals have been set and the target audience has been identified, it is now time to create the strategy and tactics. The bulk of your marketing template will depend on the strategy and tactics, so make sure you do intensive research first before you start incorporating the strategy to your business goals. Additionally, the marketing activities you will implement will depend on the strategy and tactics that you will use.
Marketing Template Sizes
Since you will be printing out the marketing template, the sizes that are applicable are basically US paper sizes. Here are the three most commonly used US paper sizes you can use for your marketing template:
- 8.5 × 13 inches: The difference between this size and the previous one is the length. Firms use this size if they want to save up on paper since this is longer than the 8.5 × 11 one, but the difference is really not noticeable.
- 8.5 × 11 inches: This is the most common marketing template size. Most companies use this size not only for their marketing templates but for other business documents as well.
- 8.27 × 11.69 inches (A4): This size is slightly bigger than the first one, but is rarely used in all for printing since companies prefer the first two sizes.
Marketing Template FAQs
How do you make a marketing template?
Follow these simple steps when creating a marketing template: (1) assign a team to create the marketing template, (2) do research, (3) divide the marketing template into sections, (4) begin with the business and marketing goals, (5) identify target audience, and (6) create strategy and tactics.
Why is a marketing template important?
Marketing is important for all types of businesses, whether for small enterprises or for large corporations. Creating a marketing template is important because it analyzes the products before they are sold, and also analyzes the products once they are already being sold in the market. A marketing template also studies the industry in which the company operates in as well as the company’s direct and indirect competitors.
We hope you found this article to be informative as well as helpful when you will be creating your own marketing template. We have provided various examples and templates that you can download and use for free. We also provided simple tips in creating an effective and detailed marketing template.