A company’s mission statement is a powerful tool that underlines its core purpose and values. These mission statement examples can help you understand how to craft a strong mission statement that speaks to your team, customers, and stakeholders, highlighting your company’s unique purpose and identity.
What is a Company Mission Statement? Definition
A business mission statement is a brief, written declaration of a company’s core purpose and focus. It is a reflection of the company’s identity and serves as a guide for all its strategic decisions and actions. The mission statement typically includes the company’s values, its target audience, the products or services it offers, and what makes it unique in the market.
What is an Example of a Company Mission Statement?
An example of a company mission statement could be: “To bring joy and entertainment to people around the world through innovative technology and creative content.” This mission statement clearly articulates the company’s purpose (to bring joy and entertainment), its method (through innovative technology and creative content), and its target audience (people around the world). It serves as a guide for all of the company’s activities and decisions, ensuring that they are aligned with its mission.
Company Mission Statement Examples
- To create innovative solutions that make life easier for our customers.
- To provide outstanding customer service and exceed customer expectations.
- To inspire creativity and innovation in the technology industry.
- To produce high-quality, eco-friendly products that consumers can trust.
- To empower individuals and businesses through education and training.
- To bring joy and entertainment to people around the world.
- To build a healthier, more sustainable future through our products and practices.
- To be the trusted partner for businesses seeking growth and success.
- To redefine the standard of excellence in our industry.
- To foster a culture of creativity, innovation, and collaboration.
- To empower communities through sustainable practices and charitable initiatives.
- To create a digital world that is accessible and inclusive for everyone.
- To deliver reliable, efficient, and cost-effective solutions for businesses.
- To revolutionize the way people connect and communicate.
- To provide high-quality healthcare services that improve people’s lives.
- To deliver a seamless shopping experience that delights our customers.
- To inspire and empower individuals to achieve their fitness goals.
- To shape the future of energy through innovative and sustainable solutions.
- To enrich people’s lives through exceptional travel experiences.
- To make the world a better place through ethical business practices.
- To provide personalized financial solutions that empower our customers.
- To offer a unique dining experience that celebrates culinary excellence.
- To improve the quality of life through advanced healthcare solutions.
- To make home improvement accessible and affordable for everyone.
- To revolutionize retail through innovation, technology, and customer service.
- To create software solutions that drive business success.
- To lead the change towards a more sustainable fashion industry.
- To inspire positive change through our media and storytelling.
- To redefine comfort and style in the furniture industry.
- To be the leading provider of high-quality, affordable education.
- To deliver innovative design solutions that enhance people’s lives.
- To offer trusted, reliable, and efficient transportation services.
- To empower entrepreneurs with tools and resources for business success.
- To provide fresh, healthy, and delicious food that fuels the body.
- To create a greener planet through sustainable energy solutions.
- To make the joy of music accessible to all.
- To champion equal opportunity through our hiring practices and workplace culture.
- To be the trusted name in home and commercial security.
- To create spaces that inspire creativity, collaboration, and productivity.
- To transform the beauty industry through natural, cruelty-free products.
- To foster growth and prosperity in the communities we serve.
- To deliver legal services with integrity, professionalism, and respect.
- To transform lives through innovative medical solutions.
- To make a positive impact on the environment through our products and practices.
- To bring joy and inspiration through our art and creativity.
- To create a better everyday life for people through our products and services.
- To inspire healthier communities by connecting people to real food.
- To provide reliable, high-speed internet for everyone.
- To shape the future of travel with innovative and personalized experiences.
- To inspire and nurture the human spirit – one person, one cup, one neighborhood at a time.
Fortune 500 Companies Mission Statements
- Walmart: “We save people money so they can live better.”
- Amazon.com: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
- Exxon Mobil: “Exxon Mobil Corporation is committed to being the world’s premier petroleum and petrochemical company.”
- Apple: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software.”
- UnitedHealth Group: “To help people live healthier lives and to help make the health system work better for everyone.”
- CVS Health: “We strive to improve the quality of human life.”
- Berkshire Hathaway: While they don’t have a formal mission statement, their general mission is to acquire large, understandable businesses with consistent earning powers.
- Alphabet: “To organize the world’s information and make it universally accessible and useful.”
- McKesson: “To improve care in every setting — one product, one partner, one patient at a time.”
- Chevron: “To be the global energy company most admired for its people, partnership, and performance.”
- AmerisourceBergen: “We are united in our responsibility to create healthier futures.”
- Costco Wholesale: “To continually provide our members with quality goods and services at the lowest possible prices.”
- Microsoft: “Our mission is to empower every person and every organization on the planet to achieve more.”
- Cardinal Health: “To improve the cost-effectiveness of health care.”
- Cigna Group: “To improve the health, well-being, and peace of mind of those we serve.”
- Marathon Petroleum: “To deliver unmatched value for our shareholders, customers and employees as the premier logistics and refining company.”
- Phillips 66: “Providing energy. Improving lives.”
- Valero Energy: “To be the premier manufacturer and marketer of quality petroleum products and services.”
- Ford Motor: “To drive human progress through freedom of movement.”
- Home Depot: “To provide the highest level of service, the broadest selection of products, and the most competitive prices.”
- General Motors: “We drive advancements in product and motor technology to make global transportation more efficient and sustainable.”
- JPMorgan Chase: “To be the best financial services company in the world.”
- Kroger: “To be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services.”
- Centene: “Transforming the health of the community, one person at a time.”
- Verizon Communications: “We deliver the promise of the digital world to our customers.”
- Walgreens Boots Alliance: “To be the first choice for pharmacy, well-being and beauty – caring for people and communities around the world.”
- Fannie Mae: “To provide access to reliable, affordable mortgage financing in all markets at all times.”
- Comcast: “To connect people to the moments that matter.”
- AT&T: “To inspire human progress through the power of communication and entertainment.”
- Meta Platforms (Facebook at the time of my last update in 2021): “To give people the power to build community and bring the world closer together.”
- Bank of America: “To help make financial lives better, through the power of every connection.”
- Target: “To help all families discover the joy of everyday life.”
- Dell Technologies: “To empower countries, communities, customers and people everywhere to use technology to realize their dreams.”
- Archer Daniels Midland: “To unlock the power of nature to enrich the quality of life.”
- Citigroup: “To responsibly provide financial services that enable growth and economic progress.”
- United Parcel Service: “Committed to more than moving packages; we want to move goods, funds, and information worldwide.”
- Pfizer: “Breakthroughs that change patients’ lives.”
- Lowe’s: “To help people love where they live.”
- Johnson & Johnson: “To blend heart, science and ingenuity to profoundly change the trajectory of health for humanity.”
- FedEx: “Connecting people with goods, services, ideas and technologies.”
- Humana: “To improve the health of the communities we serve.”
- Energy Transfer: “To be recognized by the investment community for the reliability and sustainability of our cash flow, by the communities in which we work and live as a responsible corporate citizen, by our customers as their energy partner of choice, and by our employees as a great place to work.”
- State Farm Insurance: “To help people manage the risks of everyday life, recover from the unexpected and realize their dreams.”
- Freddie Mac: “To provide liquidity, stability and affordability to the U.S. housing market.”
- PepsiCo: “To provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats.”
- Wells Fargo: “We want to satisfy all of our customers’ financial needs and help them succeed financially.”
- Walt Disney: “To entertain, inform and inspire people around the globe through the power of unparalleled storytelling.”
- ConocoPhillips: “To power civilization.”
- Tesla: “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”
- Procter & Gamble: “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers.”
- General Electric: “We bring good things to life.”
- Albertsons: “To create a shopping experience that pleases our customers; a workplace that creates opportunities and a great working environment for our associates; and a business that achieves financial success.”
- MetLife: “To help our customers and their families navigate life together.”
- Goldman Sachs Group: “To advance sustainable economic growth and financial opportunity.”
- Sysco: “To market and deliver great products to our customers with exceptional service.”
- Raytheon Technologies: “We deliver the innovative solutions our customers need to master the most challenging and complex security threats facing our world.”
- Boeing: “Connect, Protect, Explore and Inspire the World through Aerospace Innovation.”
- StoneX Group: “To fulfill our clients’ real-world financial needs on a global basis.”
- Lockheed Martin: “We solve complex challenges, advance scientific discovery and deliver innovative solutions to help our customers keep people safe.”
- Morgan Stanley: “To provide a wide range of financial services, catering to the needs of a diverse group of clients that include corporations, governments, institutions, and individuals.”
- Intel: “To create world-changing technology that enriches the lives of every person on earth.”
- HP: “To create technology that makes life better for everyone, everywhere.”
- TD Synnex: “We help our customers, business partners and employees achieve success through shared goals, strategies, resources and technology solutions.”
- International Business Machines: “To lead in the creation, development and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics.”
- HCA Healthcare: “Above all else, we are committed to the care and improvement of human life.”
- Prudential Financial: “To help
- our customers achieve financial prosperity and peace of mind.”
- Massachusetts Mutual Life Insurance: “We help people secure their future and protect the ones they love.”
- Anthem: “Improving lives and communities. Simplifying healthcare. Expecting more.”
- AIG: “To be our clients’ most valued insurer.”
- AmeriHealth Caritas Family of Companies: “We help people get care, stay well and build healthy communities.”
- Thermo Fisher Scientific: “To enable our customers to make the world healthier, cleaner and safer.”
- Duke Energy: “To power the lives of our customers and communities.”
- John Deere: “We are committed to those linked to the land.”
- Caterpillar: “To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet.”
- 3M: “To solve unsolved problems innovatively.”
- US Postal Service: “To provide the nation with reliable, affordable, universal mail service.”
- Honeywell International: “We make the world smarter, safer, and sustainable.”
- Nationwide: “To protect people, businesses, and futures with extraordinary care.”
- Abbott Laboratories: “To help people live fully with our life-changing technology.”
- Progressive: “We make insurance easy and affordable.”
- Cisco Systems: “To shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.”
- Hartford Financial Services: “To help our customers pursue a financially secure future.”
- Mondelez International: “To empower people to snack right in over 150 countries around the world.”
- Oracle: “To help people see data in new ways, discover insights, unlock endless possibilities.”
- Macy’s: “To be a retailer with the ability to inspire passion, influence change and create style.”
- General Dynamics: “To deliver superior products and services to our customers and to consistently create value for our shareholders.”
- American Airlines Group: “We fly over borders, boundaries, and around obstacles to ensure people connect with each other.”
- Tyson Foods: “We are striving to make our food system more sustainable.”
- Exelon: “To provide clean, affordable and innovative energy products.”
- Northwestern Mutual: “We’re here to help you plan for what’s next, ensure your loved ones are financially secure, and realize your dreams for the future.”
- Prudential: “We help our customers achieve financial prosperity and peace of mind.”
- Merck: “To discover, develop and provide innovative products and services that save and improve lives around the world.”
- Morgan Stanley: “To provide a wide range of financial services, catering to the needs of a diverse group of clients that include corporations, governments, institutions, and individuals.”
- Tech Data: “We make technology products, services and solutions accessible to those who can benefit from them.”
- ManpowerGroup: “To lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.”
- Liberty Mutual Insurance Group: “To help people embrace today and confidently pursue tomorrow.”
- Synnex: “To help our customers, business partners and employees achieve success through shared goals, strategies, resources and technology solutions.”
- Best Buy: “We enrich lives through technology.”
- Penske Automotive Group: “To provide a world-class shopping and service experience to every customer, every time.”
- DuPont: “To empower the world with the essential innovations to thrive.”
- United Natural Foods: “To transform the world of food.”
- NIKE: “To bring inspiration and innovation to every athlete in the world.”
- Enterprise Products Partners: “To be the energy partner of choice.”
- SYSCO: “To market and deliver great products to our customers with exceptional service.”
- World Fuel Services: “To create value for our business partners by delivering innovative solutions and logistics through a global team of local professionals.”
- ABBVIE: “We aim to use our expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience.”
- Deere: “We are committed to those linked to the land.”
- Delta Air Lines: “To connect people and places with the help of the best professionals in the airline industry.”
- Avnet: “To guide today’s ideas into tomorrow’s technology.”
- New York Life Insurance: “To provide security and peace of mind through our insurance, annuity and investment solutions.”
- CHS Inc.: “To create connections that empower agriculture.”
- Tyson Foods: “To raise the world’s expectations for how much good food can do.”
- SUPERVALU: “To serve our customers better than anyone else could serve them.”
- General Electric: “To build, power, move and cure the world.”
- MetLife: “To help our customers and their families navigate life together.”
- Marsh & McLennan: “To make a difference in the moments that matter for our clients, colleagues and communities.”
- Qualcomm: “To invent breakthrough technologies that transform how the world connects, computes, and communicates.”
- CenturyLink: “To improve lives, strengthen businesses, and connect communities by delivering advanced technologies and solutions with honest and personal service.”
- Group 1 Automotive: “To deliver superior automotive retailing experiences that create value for our stakeholders.”
- Southern Company: “To build the future of energy.”
- Norfolk Southern: “To be the safest, most customer-focused, and successful transportation company in the world.”
- American Electric Power: “To power a new and brighter future for our customers and communities.”
- DaVita: “To be the provider, partner, and employer of choice.”
- Tenet Healthcare: “To help people live happier, healthier lives.”
- Alliance Data Systems: “To provide data-driven solutions to grow our partners’ businesses.”
- Stanley Black & Decker: “For those who make the world.”
- Autonation: “To deliver a peerless customer experience.”
- Facebook: “To give people the power to build community and bring the world closer together.”
- 3M: “To solve unsolved problems innovatively.”
- Tesla: “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”
- Northrop Grumman: “To be the most trusted provider of systems and technologies that ensure the security and freedom of our nation and its allies.”
- Aramark: “To enrich and nourish lives.”
- L Brands: “To build a family of the world’s best fashion brands.”
- Pacific Life: “To help protect what matters most to our clients – their financial future.”
- Travelers Cos.: “To take care of our customers, communities and each other.”
- Thrivent Financial for Lutherans: “To help Christians be wise with money and live generously.”
- Jabil: “To empower the world’s leading companies to stay ahead of the world’s changes, to push the boundaries of what’s possible, and to reshape the future.”
- Tech Data: “We make technology products, services and solutions accessible to those who can benefit from them.”
- McDonald’s: “To be our customers’ favorite place and way to eat and drink.”
- Performance Food Group: “To inspire better food and increase success for those we passionately serve.”
- Publix Super Markets: “To be the premier quality food retailer in the world.”
- AbbVie: “To use expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience.”
- ManpowerGroup: “To lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.”
- Hilton Worldwide Holdings: “To be the most hospitable company in the world – by creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high value for Owners and a positive impact in our communities.”
- Dollar Tree: “To continue profitable growth by combining a unique and exciting shopping experience in a value and convenience format for all customers.”
- Bed Bath & Beyond: “To be trusted by our customers as the expert for the home and heart-related life events.”
- Ross Stores: “To deliver the best bargains to customers all the time.”
- Mastercard: “To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.”
- Biogen: “To pioneer and lead in the creation of innovative therapies that improve people’s lives worldwide.”
- Honeywell International: “To create value through innovation, growth and high operating efficiency.”
- VF Corporation: “To power movements of sustainable and active lifestyles for the betterment of people and our planet.”
- Ameriprise Financial: “To help clients plan, grow and protect their wealth.”
- Oracle: “To help people see data in new ways, discover insights, unlock endless possibilities.”
- Synchrony Financial: “To pioneer the future of financing, improving the success of every business we serve and the quality of each life we touch.”
- American Airlines Group: “To care for people on life’s journey.”
- The Goodyear Tire & Rubber: “To deliver innovative solutions that keep the world moving.”
- Danaher Corporation: “To help our customers achieve their mission from discovery to diagnosis.”
- XPO Logistics: “To move the world forward.”
- Avnet: “To guide today’s ideas into tomorrow’s technology.”
- Pioneer Natural Resources: “To provide reliable, affordable energy for the world in a safe, profitable and socially responsible manner.”
- Southwest Airlines: “To connect People to what’s important in their lives through friendly, reliable, and low-cost air travel.”
- CDW: “To empower our customers to get the most from their technology investments.”
- Advanced Micro Devices: “To lead the industry by delivering superior computing and graphics technologies, and by driving innovation that transforms the way people work and play.”
- PNC Financial Services Group: “To create value for our shareholders, customers, employees, and communities by focusing on customer satisfaction.”
- McDonald’s: “To be our customers’ favorite place and way to eat and drink.”
- Cleveland-Cliffs: “To create value for stakeholders through our commitment to our core operating principles of safety, customer focus, innovation, and teamwork.”
- Freeport-McMoRan: “To be the world’s premier U.S.-based natural resources company, dedicated to stakeholder value, safety, environmental stewardship, and integrity.”
- Builders FirstSource: “To be the nation’s premier supplier of building materials and services to professional builders, contractors, and trade professionals.”
- Oneok: “To be a premier service provider and employer, recognized for its operational excellence, reliability, safety, and environmental stewardship.”
- Hartford Financial Services Group: “To help our customers pursue a financially secure future by anticipating their needs and providing competitive financial products.”
- Charles Schwab: “To always see the world through our clients’ eyes, and challenge the status quo to deliver the best client experience.”
- Steel Dynamics: “To provide exceptional value to our customers by delivering high-quality steel products at competitive prices.”
- Mastercard: “We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®.”
- Sherwin-Williams: “To be the worldwide leader in the manufacture, distribution and sale of coatings and related products.”
- Genuine Parts: “To distribute automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials.”
- PG&E: “To provide safe, reliable, affordable, and clean energy.”
- WESCO International: “To be the leading global provider of supply chain solutions by being the easiest company to do business with.”
- Murphy USA: “We are committed to making a difference every day by providing the quickest, friendliest service in the business for the best value.”
- WestRock: “To be the premier partner and unrivaled provider of winning solutions for our customers.”
- International Paper: “To be among the most successful, sustainable and responsible companies in the world.”
- Baker Hughes: “To invent smarter ways to bring energy to the world.”
- United States Steel: “To be the safest, most sustainable, and most competitive steel and steel products company in the world.”
- NextEra Energy: “To be America’s clean energy leader, driving affordability, efficiency, and reliability.”
- Targa Resources: “To be a premier provider of midstream services, providing a competitive edge to our customers.”
- Lear: “To exceed our customers’ expectations, to empower our employees, and to be a responsible corporate citizen.”
- Jones Lang LaSalle: “To help real estate owners, occupiers, and investors achieve their business ambitions.”
- Goodyear Tire & Rubber: “To deliver the highest quality in all that we do and to build the reputation of the Goodyear brand as the undisputed leader in the tire industry.”
- Marriott International: “To be the world’s favorite travel company.”
- Marsh & McLennan: “To make a difference in the moments that matter for our clients, colleagues, and communities.”
- Altria Group: “To own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco and wine consumers with superior branded products.”
- Carrier Global: “To make the world a better place to live. We create solutions that matter to people and the communities they live in.”
- Halliburton: “To maximize the asset value of our customers.”
- Delek US Holdings: “To be a diverse downstream energy company with a unique portfolio of assets providing our customers with a reliable supply of refined products and our shareholders with an attractive return.”
- Kimberly-Clark: “To lead the world in essentials for a better life.”
- Texas Instruments: “To create, make and market useful products and services that satisfy the needs of our customers worldwide and provide an attractive return to our shareholders.”
- Bank of New York Mellon: “To help clients manage and service their financial assets throughout the investment lifecycle.”
- ManpowerGroup: “To connect the potential of people to the ambition of business.”
- Whirlpool: “To create demand and earn trust every day.”
- Waste Management: “To enable our customers to create a cleaner, safer and healthier world.”
- American Electric Power: “To power a new and brighter future for our customers and communities.”
- Emerson Electric: “To leave our world in a better place through groundbreaking technologies and services.”
- Aflac: “To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers.”
- Cognizant Technology Solutions: “To provide highly differentiated, industry-based, end-to-end business solutions that combine our deep industry expertise with real-time and predictive analytics and cloud infrastructure services.”
- Becton Dickinson: “To advance the world of health by improving medical discovery, diagnostics and the delivery of care.”
- BJ’s Wholesale Club: “To deliver unbeatable value and outstanding selection to our members, helping to make everyday shopping more convenient and more affordable.”
- Moderna: “To deliver on the promise of mRNA science to create a new generation of transformative medicines for patients.”
- DTE Energy: “To be the best-operated energy company in North America, and a force for growth and prosperity in the communities where we live and serve.”
- Land O’Lakes: “To be a market- and customer-driven cooperative committed to optimizing the value of our members’ dairy, crop and livestock production.”
- Kinder Morgan: “To deliver energy and other commodities needed for our customers and communities to thrive, creating long-term value for all our stakeholders.”
- Tenet Healthcare: “To help people live happier, healthier lives.”
- Devon Energy: “To be the most admired U.S. oil and natural gas company for its superior returns, capital efficiency, and operating capabilities.”
- Mosaic: “To help the world grow the food it needs. Our goal is to be globally recognized as the best crop nutrition company.”
- Exelon: “To provide reliable, clean, affordable and innovative energy products.”
- General Mills: “To make food the world loves.”
- Global Partners: “To deliver the energy products and services that make life better.”
- Western Digital: “To drive innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data.”
- Lincoln National: “To help people face the future with confidence.”
- Ross Stores: “To deliver the best bargains to our customers every day.”
- Stryker: “To make healthcare better.”
- Kyndryl Holdings: “To lead the next generation of technology infrastructure.”
- Kohl’s: “To inspire and empower families to lead fulfilled lives.”
- Stanley Black & Decker: “For those who make the world.”
- Colgate-Palmolive: “To provide products that make lives healthier and more enjoyable.”
- BlackRock: “To create a better financial future for our clients.”
- Fiserv: “To deliver superior value for our clients through leading technology, targeted innovation and excellence in everything we do.”
- Estée Lauder: “To bring the best to everyone we touch.”
- PPG Industries: “To protect and beautify the world.”
- Adobe: “To change the world through digital experiences.”
- Block: “To make commerce work for everyone.”
- Synchrony Financial: “To pioneer the future of financing, improving the success of every business we serve and the quality of each life we touch.”
- Principal Financial: “To help people and businesses around the world to build, protect and advance their financial well-being with our retirement, insurance and asset management expertise.”
- Lumen Technologies: “To further human progress through technology.”
- Corteva: “To enrich the lives of those who produce and those who consume, ensuring progress for generations to come.”
- Andersons: “We firmly believe that our Company is a powerful vehicle through which we channel our time, talent, and energy in pursuit of the fundamental goal of serving God by serving others.”
- Lam Research: “To enable the world’s leading technology companies to make electronic devices and services that are changing the world.”
- Edison International: “To lead the transformation of the electric power industry toward a clean energy future.”
- Dominion Energy: “To serve our customers safely and reliably, reduce our environmental footprint, and build a diverse and inclusive workforce that can and will innovate for the future.”
- Booking Holdings: “To help people experience the world.”
- Quanta Services: “To provide superior, comprehensive solutions to the energy and infrastructure industries.”
- Expeditors International of Washington: “To set the standard for excellence in global logistics through total commitment to quality in people and customer service, with superior financial results.”
- L3Harris Technologies: “To provide customers with high-tech solutions that solve the mission-critical challenges of our customers.”
- Reliance Steel & Aluminum: “To deliver value to all of our stakeholders through a business strategy focused on profitable growth and a disciplined approach to capital allocation.”
- Live Nation Entertainment: “To connect fans with artists, produce unparalleled live experiences and reunite the world.”
- DISH Network: “To provide an exceptional innovation experience that transcends the traditional scope of home entertainment.”
- DuPont: “To empower the world with the essential innovations to thrive.”
- Automatic Data Processing: “To power organizations with insightful solutions that drive business success.”
- Group 1 Automotive: “To deliver superior automotive retailing experiences that satisfy customer needs and exceed shareholder expectations.”
- Aramark: “To deliver experiences that enrich and nourish lives.”
- Thor Industries: “To connect people with the outdoors, and families with each other. We build RVs for your escape.”
- DXC Technology: “To lead digital transformations for our clients by modernizing and integrating their mainstream IT and deploying digital solutions at scale.”
- Viatris: “To empower people worldwide to live healthier at every stage of life.”
- Reinsurance Group of America: “To enhance the growth and success of our clients through global expertise and flexible solutions.”
- AutoZone: “To provide the best customer service possible, and a culture where customers and employees are valued and welcomed.”
- PulteGroup: “To build consumer inspired homes and communities to make lives better.”
- Illinois Tool Works: “To deliver ITW’s key business strategies and drive the company’s long-term performance.”
- Parker-Hannifin: “To enable engineering breakthroughs that lead to a better tomorrow.”
- BorgWarner: “To provide products and services that meet the ever-evolving needs of customers, while achieving profitable growth.”
- Westlake: “To provide quality products and service to our customers and communities and to generate superior returns for our investors.”
- Consolidated Edison: “To provide energy and related services to our customers through a workforce of dedicated, motivated employees.”
- Gap: “To be a force for positive change in our company, in our communities, and in our world.”
- Opendoor Technologies: “To empower everyone with the freedom to move and make buying and selling a home stress-free and instant.”
- Nordstrom: “To serve customers in a way that exceeds their expectations.”
- Asbury Automotive Group: “To provide a peerless customer experience, enriching the lives of all we touch.”
- Ball: “To make the products that people love, creating value for our stakeholders.”
- Kellogg: “To enrich and delight the world through foods and brands that matter.”
- Xcel Energy: “To provide the energy you need, however and wherever you need it.”
- W.W. Grainger: “To help professionals keep their operations running and their people safe.”
- Discover Financial Services: “To help people spend smarter, manage debt better, and save more so they achieve a brighter financial future.”
- Baxter International: “To save and sustain lives.”
- Southwestern Energy: “To enhance our strong financial platform, accelerate value from our sizable opportunity set and reaffirm our leadership in sustainability.”
- DCP Midstream: “To be the safest, most reliable, and most responsible provider of services in our industry.”
- Jacobs Solutions: “To provide a full spectrum of professional services including consulting, technical, scientific and project delivery for the government and private sector.”
- Laboratory Corp. of America: “To improve health and improve lives.”
- CSX: “To be the safest, most progressive North American railroad, relentless in the pursuit of customer and employee excellence.”
- J.B. Hunt Transport Services: “To create the most efficient transportation network in North America.”
- Guardian Life Ins. Co. of America: “To enrich the lives of people we touch by helping them build a better future.”
- Jackson Financial: “To help people achieve financial security for life.”
- Fidelity National Information Services: “To help businesses and communities thrive by advancing commerce and the financial world.”
- Berry Global Group: “To continuously improve how we deliver value in our products and services, while positively impacting our customers, our employees, and our world.”
- Sempra: “To be North America’s premier energy infrastructure company.”
- IQVIA Holdings: “To drive healthcare forward.”
- O’Reilly Automotive: “To be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality.”
- Leidos Holdings: “To make the world safer, healthier, and more efficient through technology, engineering, and science.”
- Ameriprise Financial: “To help people feel confident about their financial future.”
- Omnicom Group: “To be the best and most respected company in our industry, providing our clients with superior service, our employees with opportunity, and our stockholders with improved returns.”
- Tractor Supply: “To work hard, have fun and make money by providing legendary service and great products at everyday low prices.”
- Corning: “To be the world leader in specialty glass and ceramics, creating and making keystone components that enable high-technology systems.”
- Ecolab: “To lead the global fight to clean water, safe food, abundant energy and healthy environments.”
- Icahn Enterprises: “To provide our investors with superior returns through our investment in diversified businesses.”
- Farmers Insurance Exchange: “To provide insurance products and services that meet the needs of individuals, families, and businesses, protect their assets and safeguard their income from risks.”
- Keurig Dr Pepper: “To provide a beverage for every occasion.”
- Loews: “To maximize shareholder value over the long term.”
- Equitable Holdings: “To help clients secure their financial well-being.”
- Sonic Automotive: “To revolutionize the automotive retail industry through excellent customer service.”
- Fox: “To provide compelling entertainment content through its domestic and international distribution platforms.”
- American Family Insurance Group: “To inspire, protect and restore dreams through our insurance products.”
- Entergy: “To produce sustainable value for all our stakeholders by creating superior and sustainable returns for our owners, just and equitable outcomes for our customers, a rewarding and inclusive work environment for our employees, and by leading the way to a carbon-free future.”
- Fluor: “To bring innovative and integrated solutions to our clients across the globe.”
- Vistra: “To become the leading integrated power company in the U.S.”
- State Street: “To create better outcomes for the world’s investment managers and the investors they serve, as well as the companies they invest in.”
- Otis Worldwide: “To provide the world’s best and most efficient solutions for moving people.”
- Peter Kiewit Sons’: “To make a difference in the lives of our people, our customers and communities.”
- Carvana: “To change the way people buy cars by providing a completely painless and transparent car buying experience online.”
- Republic Services: “To become America’s preferred recycling and waste services partner.”
- AECOM: “To deliver a better world.”
- Universal Health Services: “To provide superior quality healthcare services that patients recommend to family and friends, physicians prefer for their patients, purchasers select for their clients, employees are proud of, and investors seek for long-term returns.”
- Pacific Life: “To provide financial protection and wealth accumulation to our clients through innovative products, offering the best value, and world-class service.”
- VMware: “To be the leading provider of virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era.”
- Western & Southern Financial Group: “To provide strong, reliable financial pathways to help clients and policyholders realize their dreams of financial security and success.”
- MGM Resorts International: “To entertain the human race.”
- Casey’s General Stores: “To provide quality products at competitive prices with courteous service in clean stores at convenient locations.”
- Crown Holdings: “To be the leader in innovative packaging solutions, delivering unbeatable quality and service.”
- Textron: “To leverage our network of businesses to provide customers with innovative products and services in industries like aviation, defense, and industrial manufacturing.”
- LKQ: “To be the leading global value-added distributor of vehicle parts and accessories by offering our customers the most comprehensive, available and cost-effective selection of part solutions.”
- Norfolk Southern: “To be the safest, most customer-focused, and successful transportation company in the world.”
- Intuit: “To power prosperity around the world.”
- Air Products & Chemicals: “To be the safest, most diverse, and most profitable industrial gas company in the world, providing excellent service to our customers.”
- Boston Scientific: “To transform lives through innovative medical solutions that improve the health of patients around the world.”
- AGCO: “To deliver superior products and services to our customers around the world and provide an excellent return to our shareholders.”
- Henry Schein: “To provide health care professionals with the products and services they need to ensure high-quality care to patients.”
- Amphenol: “To be the technology leader in interconnect systems for information technology and communications equipment, automotive and mass transportation industries.”
- AES: “To improve lives by providing safe, reliable, and sustainable energy solutions in every market we serve.”
- Mutual of Omaha Insurance: “To provide products and services that build financial security and help customers protect what they value most.”
- Ovintiv: “To be the North American energy partner of choice.”
- Hormel Foods: “To inspire confidence in their choices, to feel the joy of winning, the rewards of hard work, and the power of responsibility.”
- Alcoa: “To be the best company in the world for employees to work, investors to invest, customers to buy, and neighbors to have.”
- International Flavors & Fragrances: “To be the leading creator of flavor and fragrance for the specialty products industry.”
- Jones Financial (Edward Jones): “To make a meaningful difference in the lives of our clients, colleagues, and communities.”
- Dick’s Sporting Goods: “To be recognized by their customers as the number one sports and fitness specialty omni-channel retailer that serves and inspires athletes and outdoor enthusiasts.”
- Eversource Energy: “To safely deliver reliable and efficient energy to customers.”
- Wayfair: “To be the preferred shopping destination for the home.”
- Community Health Systems: “To serve patients above all else.”
- Ally Financial: “To be a relentless ally for the financial well-being of its customers.”
- Regeneron Pharmaceuticals: “To discover, develop, and deliver innovative medicines that help patients with serious diseases.”
- Liberty Media: “To own interests in a broad range of media, communications, and entertainment businesses.”
- APA: “To explore, develop, and produce oil and gas within the United States for the benefit of our stakeholders.”
- Qurate Retail: “To create an engaging, differentiated, and accessible shopping experience.”
- FirstEnergy: “To help keep the lights on by generating and delivering electricity safely and reliably to customers.”
- Analog Devices: “To bridge the physical and digital worlds with unmatched technologies that sense, measure, power, connect, and interpret.”
- Ryder System: “To be the recognized leader in commercial transportation, logistics, and supply chain solutions.”
- Avis Budget Group: “To consistently deliver a quality product, friendly service, and great value that make customers confident that Budget is their best car rental choice.”
- Unum Group: “To be the leading provider of employee benefits products and services.”
- Newmont: “To create value and improve lives through sustainable and responsible mining.”
- VF: “To power movements of sustainable and active lifestyles for the betterment of people and our planet.”
- Chesapeake Energy: “To deliver value to our shareholders, employees, and business partners by responsibly producing natural gas and oil.”
- Mohawk Industries: “To be the world’s largest flooring company.”
- Markel: “To provide excellent products and customer service of the highest quality.”
- Expedia Group: “To bring the world within reach.”
- Caesars Entertainment: “To inspire grown-ups to play.”
- United Rentals: “To be the supplier of choice for quality rental equipment, service, and safety to our customers while providing a work environment where our employees can thrive.”
- Apollo Global Management: “To drive success in everything we do.”
- DaVita: “To be the provider, partner, and employer of choice.”
- Hess: “To be the world’s most trusted energy partner.”
- Fidelity National Financial: “To be the nation’s premier real estate service provider.”
- Conagra Brands: “To make food that is delicious, affordable, and convenient.”
- Univar Solutions: “To empower customers with chemical and ingredient solutions that meet and exceed regulatory requirements, create efficiencies, improve processes, and enhance performance.”
- Auto-Owners Insurance: “To be the best-in-class provider of insurance products and services to our independent agents and customers.”
- Raymond James Financial: “To be the premier alternative to Wall Street.”
- Seaboard: “To provide the most nutritious and wholesome products to its customers and to be a leader in animal agriculture while maintaining the utmost respect for the land and the animals.”
- CF Industries Holdings: “To be the best nitrogen company in the world, providing superior returns to shareholders.”
- S&P Global: “To provide essential intelligence that unlocks opportunity and fosters growth.”
- W.R. Berkley: “To be the premier commercial lines insurance provider in North America.”
- Advance Auto Parts: “To inspire and build the self-confidence and success of every Team Member and to serve our customers better than anyone else.”
- EMCOR Group: “To be the most respected provider of critical infrastructure services in the world.”
- Williams: “To generate lasting value through natural gas processing and transportation.”
- Interpublic Group: “To be the world’s most inclusive network of agencies.”
- TravelCenters of America: “To be the best at what they do.”
- American Tower: “To provide the foundation for the world’s most important connections.”
- Molson Coors Beverage: “To delight the world’s beer drinkers.”
- Huntington Ingalls Industries: “To be the shipbuilder of choice in complex oceans.”
- NVR: “To build quality homes and strengthen communities.”
- Eastman Chemical: “To enhance the quality of life in a material way.”
- Graybar Electric: “To be the leading commercial and industrial lighting supplier.”
- Insight Enterprises: “To empower businesses of all sizes with Insight Intelligent Technology Solutions™.”
- Hershey: “To be a leader in the chocolate and confectionery industry.”
- News Corp.: “To reach more people and to inspire and innovate.”
- Toll Brothers: “To build communities of distinction, enduring value, and world-class architecture.”
- Ulta Beauty: “To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates.”
- Assurant: “To help people protect what matters most.”
- Weyerhaeuser: “To grow trees, make products, and build a better world.”
- Biogen: “To pioneer neuroscience to create a better future for those living with neurological and neurodegenerative diseases.”
- Dana: “To be the global technology leader in efficient power conveyance and energy management solutions.”
- UGI: “To deliver value to our customers and shareholders by providing safe, reliable, and cost-effective energy solutions.”
- Chewy: “To be the most trusted and convenient online destination for pet parents everywhere.”
- Owens & Minor: “To empower their customers to advance healthcare.”
- Quest Diagnostics: “To empower better health
- Thermo Fisher Scientific: “To enable our customers to make the world healthier, cleaner, and safer.”
- Qualcomm: “To invent breakthrough technologies that transform how the world connects, computes, and communicates.”
- Abbott Laboratories: “To help people live their best and healthiest lives through better health.”
- Coca-Cola: “To refresh the world in mind, body, and spirit, and inspire moments of optimism and happiness.”
- Oracle: “To help people see data in new ways, discover insights, and unlock endless possibilities.”
- Nucor: “To be a world-class steelmaker, providing superior value to our customers.”
- TIAA: “To help those who teach, heal, and serve achieve financial well-being.”
- Massachusetts Mutual Life Insurance: “To help people secure their future and protect the ones they love.”
- General Dynamics: “To provide vital products and services that protect what matters most to our customers.”
- Capital One Financial: “To change banking for good.”
- HF Sinclair: “To provide the highest quality fuels, lubricants, and home comfort services.”
- Dollar General: “To serve others.”
- Arrow Electronics: “To guide innovation forward.”
- Occidental Petroleum: “To deliver energy safely, ethically, and responsibly.”
- Northwestern Mutual: “To help clients achieve financial security.”
- Travelers: “To help customers manage risk.”
- Northrop Grumman: “To secure the future.”
- United Services Automobile Assn.: “To facilitate the financial security of its members.”
- Honeywell International: “To make the world cleaner, safer, and more sustainable.”
- 3M: “To improve every life.”
- US Foods Holding: “To provide our customers with the highest-quality, most innovative food products and services.”
- Warner Bros. Discovery: “To create, curate, and distribute the world’s best entertainment.”
- Lennar: “To make it easier and more fun for people to achieve the dream of homeownership.”
- D.R. Horton: “To create livable and affordable new homes built with unmatched efficiencies and uncompromising quality.”
- Jabil: “To be the most technologically advanced and trusted manufacturing solutions provider.”
- Cheniere Energy: “To be the premier provider of liquefied natural gas and associated services.”
- Broadcom: “To connect everything.”
- CarMax: “To offer a differentiated experience.”
- Starbucks: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
- Molina Healthcare: “To provide quality healthcare for vulnerable individuals and families.”
- Uber Technologies: “To create opportunity through movement.”
- Philip Morris International: “To be the leading international tobacco company in the world.”
- Netflix: “To give customers control over what they want to watch, when, and where.”
- NRG Energy: “To redefine power for a sustainable future.”
- Mondelez International: “To empower people to snack right.”
- Danaher: “To help advance scientific research and healthcare through innovation.”
- Salesforce: “To help our customers grow their businesses.”
- Paramount Global: “To create a truly global entertainment company.”
- CBRE Group: “To be the world’s leading commercial real estate services firm.”
- Micron Technology: “To transform how the world uses information to enrich life.”
- Visa: “To be the best way to pay and be paid for everyone, everywhere.”
- Southern: “To deliver clean, safe, reliable, and affordable energy.”
- United Natural Foods: “To build healthier communities by providing the finest natural and organic foods.”
- Paccar: “To deliver quality trucks to our customers.”
- Duke Energy: “To provide clean, reliable, and affordable energy to our customers.”
- Eli Lilly: “To make medicines that help people live longer, healthier, more active lives.”
- Hewlett Packard Enterprise: “To advance the way people live and work.”
- Dollar Tree: “To provide value to customers and shareholders alike.”
- Lithia Motors: “To create lifelong customers by passionately delivering truly exceptional experiences.”
- Cummins: “To make people’s lives better by powering a more prosperous world.”
- Penske Automotive Group: “To be the best retail automotive organization in the world.”
- PayPal Holdings: “To democratize financial services.”
- U.S. Bancorp: “To provide comprehensive, sophisticated banking solutions to consumers, businesses, and institutions.”
- Gilead Sciences: “To advance care for people around the world.”
- AutoNation: “To be America’s best place to buy and service cars and trucks.”
- Nvidia: “To transform visual computing and AI.”
- Kraft Heinz: “To be the best food company, growing a better world.”
- Amgen: “To serve patients.”
- Applied Materials: “To make possible the technology shaping the future.”
- EOG Resources: “To be the best oil company in America.”
- Truist Financial: “To inspire and build better lives and communities.”
- Macy’s: “To make life shine brighter for our customers.”
- Union Pacific: “To serve customers by delivering safe, reliable, and efficient transportation solutions.”
- C.H. Robinson Worldwide: “To improve the world’s transportation and supply chains.”
- Rite Aid: “To deliver the products and services that customers need to lead healthier, happier lives.
- Constellation Energy: “To provide innovative energy solutions that power homes and businesses efficiently.”
- Avnet: “To guide today’s ideas into tomorrow’s technology.”
- Pioneer Natural Resources: “To be the premier exploration and production company.”
- Southwest Airlines: “To connect people to what’s important in their lives.”
- CDW: “To be the leading provider of technology solutions.”
- Advanced Micro Devices: “To create and provide innovative solutions that empower people.”
- PNC Financial Services Group: “To make banking easier, so customers can better achieve their goals.”
- McDonald’s: “To make delicious feel-good moments easy for everyone.”
- Cleveland-Cliffs: “To be the most profitable, competitive, and sustainable steel company in the United States.”
- Freeport-McMoRan: “To create value for shareholders and stakeholders by responsibly exploring, mining, and refining metals.”
- Builders FirstSource: “To be the preferred supplier of building materials.”
- Oneok: “To safely and responsibly deliver natural gas liquids.”
- Hartford Financial Services Group: “To provide superior service and financial security to our customers.”
- Charles Schwab: “To champion every client’s goals with passion and integrity.”
- Steel Dynamics: “To continually exceed our customers’ expectations through quality, service, and innovation.”
- Mastercard: “To connect and power an inclusive digital economy that benefits everyone, everywhere.”
- Sherwin-Williams: “To provide innovative paint and coating solutions that enhance, protect, and beautify spaces.”
- Genuine Parts: “To deliver exceptional value and service to our customers.”
- PG&E: “To provide safe, reliable, affordable, and clean energy to our customers.”
- WESCO International: “To be the best global provider of integrated supply chain solutions.”
- Murphy USA: “To be the place people go to save on gas.”
- WestRock: “To connect people to products through packaging.”
- International Paper: “To be among the most successful, sustainable, and responsible companies in the world.”
- Baker Hughes: “To make energy safer, cleaner, and more efficient.”
- United States Steel: “To become the world’s best steel company.”
- NextEra Energy: “To be the world’s leading clean energy company.”
- Targa Resources: “To create value for our customers, employees, investors, and communities.”
- Lear: “To provide innovative, best-in-class products that enhance vehicle comfort and safety.”
- Jones Lang LaSalle: “To shape the future of real estate for a better world.”
- Goodyear Tire & Rubber: “To deliver the highest quality products and services to our customers and partners.”
- Marriott International: “To make people’s travel dreams come true.”
- Marsh & McLennan: “To make a difference in the moments that matter.”
- Altria Group: “To responsibly lead the transition of adult smokers to a non-combustible future.”
- Coupang: “To create a world in which customers wonder, ‘How did I ever live without Coupang?'”
- Carrier Global: “To be the world’s leading, trusted, and innovative provider of heating, ventilating, and air conditioning solutions.”
- Halliburton: “To be the best in the market at delivering exceptional value for our customers.”
- Delek US Holdings: “To be the partner of choice.”
- Kimberly-Clark: “To provide essentials for a better life.”
- Texas Instruments: “To change the world, one chip at a time.”
- Bank of New York Mellon: “To help people realize their full potential.”
- ManpowerGroup: “To connect the potential of people with the ambitions of business.”
- Whirlpool: “To help people care for the ones they love.”
- Waste Management: “To maximize resource value while minimizing environmental impact.”
- American Electric Power: “To make a difference in the lives of our customers and communities.”
- Emerson Electric: “To bring technology and engineering together to create innovative solutions.”
- Aflac: “To be there for our policyholders in their time of need.”
- Cognizant Technology Solutions: “To help our clients build stronger, more agile, and more innovative businesses.”
- Becton Dickinson: “To make a difference in human health.”
- BJ’s Wholesale Club: “To deliver the best value and quality products.”
- Moderna: “To create a new generation of transformative medicines.”
- DTE Energy: “To be the best-operated energy company in North America.”
- Land O’Lakes: “To feed human progress.”
- Kinder Morgan: “To provide energy transportation and storage services in a safe, efficient, and environmentally responsible manner.”
- Tenet Healthcare: “To be the most trusted healthcare partner for life.”
- Devon Energy: “To power the world with better energy.”
- Mosaic: “To help the world grow the food it needs.”
- Exelon: “To power a cleaner and more sustainable future.”
- General Mills: “To serve the world by making food people love.”
- Global Partners: “To be a leader in the marketing, logistics, and distribution of fuel products.”
- Western Digital: “To help people capture, preserve, access, and transform their data.”
- Lincoln National: “To empower people to take charge of their financial lives.”
- Ross Stores: “To offer our customers great values on brand-name merchandise.”
- Stryker: “To make healthcare better.”
- Kyndryl Holdings: “To drive the vital connections between technology, business, and society.”
- Kohl’s: “To inspire and empower families to lead fulfilled lives.”
- Stanley Black & Decker: “To be the global leader in tools and storage.”
- Colgate-Palmolive: “To improve the quality of life for people everywhere.”
- BlackRock: “To help more and more people experience financial well-being.”
- Fiserv: “To enable clients worldwide to deliver financial services at the speed of life.”
- Estée Lauder: “To make people feel beautiful.”
- PPG Industries: “To protect and beautify the world.”
- Adobe: “To move the web forward.”
- Block: “To create an open financial system for the world.”
- Synchrony Financial: “To change what’s possible through our digital, retail, and care capabilities.”
- Principal Financial: “To help people and companies around the world build, protect, and advance their financial well-being.”
- Lumen Technologies: “To enable amazing experiences.”
- Corteva: “To enrich the lives of those who produce and those who consume, ensuring progress for generations to come.”
- Andersons: “To enrich lives.”
- Lam Research: “To be a trusted global partner delivering innovative solutions for a sustainable future.”
- Edison International: “To be the trusted energy partner that leads the way to a brighter, more sustainable energy future.”
- Dominion Energy: “To be the most trusted energy provider.”
- Booking Holdings: “To empower people to experience the world.”
- Quanta Services: “To safely provide quality infrastructure solutions.”
- Expeditors International of Washington: “To create solutions and add value for our customers.”
- L3Harris Technologies: “To be the global partner of choice.”
- Reliance Steel & Aluminum: “To be the metals industry leader.”
- Live Nation Entertainment: “To provide superior service to artists and fans.”
- DISH Network: “To connect customers to the entertainment they love.”
- DuPont: “To solve the most pressing challenges in our world.”
- Automatic Data Processing: “To power organizations with insightful solutions.”
- Group 1 Automotive: “To be the leading operator in the automotive retailing industry.”
- Aramark: “To enrich and nourish lives.”
- Thor Industries: “To lead the industry in creating a world of outdoor fun.”
- DXC Technology: “To drive customer success.”
- Viatris: “To empower people worldwide to live healthier at every stage of life.”
- Reinsurance Group of America: “To provide security, opportunity, and superior service.”
- AutoZone: “To put customers first.”
- PulteGroup: “To build incredible places where people can live their dreams.”
- Illinois Tool Works: “To make things better for you.”
- Parker-Hannifin: “To be the engineering company where good people want to work.”
- BorgWarner: “To create innovative propulsion solutions that move the world.”
- Westlake: “To become the leading global producer of value-added specialty chemical products.”
- Consolidated Edison: “To deliver energy to millions of people.”
- Gap: “To be the world’s favorite for American style.”
- Opendoor Technologies: “To empower everyone with the freedom to move.”
- Nordstrom: “To give customers the most compelling shopping experience possible.”
- Asbury Automotive Group: “To serve customers, our employees, and communities better than anyone else.”
- Ball: “To be the global leader in sustainable packaging solutions.”
- Kellogg: “To nourish families so they can flourish and thrive.”
- Xcel Energy: “To provide safe, clean, reliable energy.”
- W.W. Grainger: “To help professionals keep their operations running and their people safe.”
- Discover Financial Services: “To help people achieve a brighter financial future.”
- Baxter International: “To save and sustain lives.”
- Southwestern Energy: “To be a responsible natural gas and oil company.”
- DCP Midstream: “To be the partner of choice in the midstream energy sector.”
- Jacobs Solutions: “To create a more connected, sustainable world.”
- Laboratory Corp. of America: “To improve health and improve lives.”
- CSX: “To deliver a competitive edge to customers by providing efficient, safe, and reliable transportation solutions.”
- J.B. Hunt Transport Services: “To create the most efficient transportation network in North America.”
- Guardian Life Ins. Co. of America: “To be the trusted mutual partner delivering financial security.”
- Jackson Financial: “To deliver on the promises we make every day.”
- Fidelity National Information Services: “To move the world forward.”
- Berry Global Group: “To always deliver the right solution.”
- Sempra: “To be North America’s premier energy infrastructure company.”
- IQVIA Holdings: “To drive healthcare forward.”
- O’Reilly Automotive: “To provide the best parts, prices, and customer service in the automotive aftermarket industry.”
- Leidos Holdings: “To make the world safer, healthier, and more efficient.”
- Ameriprise Financial: “To help people feel confident about their financial future.”
- Omnicom Group: “To deliver unparalleled marketing and communications solutions.”
- Tractor Supply: “To work hard, have fun, and make money.”
- Corning: “To improve lives through materials science.”
- Ecolab: “To make the world cleaner, safer, and healthier.”
- Icahn Enterprises: “To drive superior returns on capital.”
- Farmers Insurance Exchange: “To protect our customers from the unexpected.”
- Keurig Dr Pepper: “To create the beverage company of the future.”
- Loews: “To build a family of companies committed to service, integrity, and financial strength.”
- Equitable Holdings: “To provide stability and reliability for our customers.”
- Sonic Automotive: “To be the most trusted brand in the automotive industry.”
- Fox: “To inform, inspire, and entertain.”
- American Family Insurance Group: “To inspire, protect, and restore dreams.”
- Entergy: “To create an outstanding customer experience.”
- Fluor: “To deliver projects safely, on schedule, and within budget.”
- Vistra: “To be a dynamic, diverse energy company with a passion for excellence.”
- State Street: “To make the complex world of finance more accessible.”
- Otis Worldwide: “To move the world.”
- Peter Kiewit Sons’: “To provide opportunities for our people to excel.”
- Carvana: “To change the way people buy cars.”
- Republic Services: “To create a cleaner, safer, and healthier world.”
- AECOM: “To design, build, finance, and operate infrastructure assets around the world.”
- Universal Health Services: “To provide superior quality healthcare.”
- Pacific Life: “To help you prepare for your future.”
- VMware: “To be a force for good.”
- Western & Southern Financial Group: “To enable our clients to achieve their financial goals.”
- MGM Resorts International: “To entertain the human race.”
- Casey’s General Stores: “To be your favorite place to shop.”
- Crown Holdings: “To provide our customers with the highest-quality packaging.”
- Textron: “To make things that fly, hover, zoom, and launch.”
- LKQ: “To be the leading provider of alternative and specialty parts.”
- Norfolk Southern: “To enhance the quality of life for our customers and communities.”
- Intuit: “To power prosperity around the world.”
- Air Products & Chemicals: “To create innovative solutions that benefit the environment, enhance sustainability, and address global challenges.”
- Boston Scientific: “To transform lives through innovative medical solutions.”
- AGCO: “To deliver high-tech solutions for farmers.”
- Henry Schein: “To help health happen.”
- Amphenol: “To provide value-added, innovative products to meet customer needs.”
- AES: “To accelerate the future of energy.”
- Mutual of Omaha Insurance: “To provide products and services that build financial security and help customers protect what they value most.”
- Ovintiv: “To be the North American energy partner of choice.”
- Hormel Foods: “To inspire confidence in their choices, to feel the joy of winning, the rewards of hard work, and the power of responsibility.”
- Alcoa: “To be the best company in the world for employees to work, investors to invest, customers to buy, and neighbors to have.”
- International Flavors & Fragrances: “To be the leading creator of flavor and fragrance for the specialty products industry.”
- Jones Financial (Edward Jones): “To make a meaningful difference in the lives of our clients, colleagues, and communities.”
- Dick’s Sporting Goods: “To be recognized by their customers as the number one sports and fitness specialty omni-channel retailer that serves and inspires athletes and outdoor enthusiasts.”
- Eversource Energy: “To safely deliver reliable and efficient energy to customers.”
- Wayfair: “To be the preferred shopping destination for the home.”
- Community Health Systems: “To serve patients above all else.”
- Ally Financial: “To be a relentless ally for the financial well-being of its customers.”
- Regeneron Pharmaceuticals: “To discover, develop, and deliver innovative medicines that help patients with serious diseases.”
- Liberty Media: “To own interests in a broad range of media, communications, and entertainment businesses.”
- APA: “To explore, develop, and produce oil and gas within the United States for the benefit of our stakeholders.”
- Qurate Retail: “To create an engaging, differentiated, and accessible shopping experience.”
- FirstEnergy: “To help keep the lights on by generating and delivering electricity safely and reliably to customers.”
- Analog Devices: “To bridge the physical and digital worlds with unmatched technologies that sense, measure, power, connect, and interpret.”
- Ryder System: “To be the recognized leader in commercial transportation, logistics, and supply chain solutions.”
- Avis Budget Group: “To consistently deliver a quality product, friendly service, and great value that make customers confident that Budget is their best car rental choice.”
- Unum Group: “To be the leading provider of employee benefits products and services.”
- Newmont: “To create value and improve lives through sustainable and responsible mining.”
- VF: “To power movements of sustainable and active lifestyles for the betterment of people and our planet.”
- Chesapeake Energy: “To deliver value to our shareholders, employees, and business partners by responsibly producing natural gas and oil.”
- Mohawk Industries: “To be the world’s largest flooring company.”
- Markel: “To provide excellent products and customer service of the highest quality.”
- Expedia Group: “To bring the world
- within reach.”
- Caesars Entertainment: “To inspire grown-ups to play.”
- United Rentals: “To be the supplier of choice for quality rental equipment, service, and safety to our customers while providing a work environment where our employees can thrive.”
- Apollo Global Management: “To drive success in everything we do.”
- DaVita: “To be the provider, partner, and employer of choice.”
- Hess: “To be the world’s most trusted energy partner.”
- Fidelity National Financial: “To be the nation’s premier real estate service provider.”
- Conagra Brands: “To make food that is delicious, affordable, and convenient.”
- Univar Solutions: “To empower customers with chemical and ingredient solutions that meet and exceed regulatory requirements, create efficiencies, improve processes, and enhance performance.”
- Auto-Owners Insurance: “To be the best-in-class provider of insurance products and services to our independent agents and customers.”
- Raymond James Financial: “To be the premier alternative to Wall Street.”
- Seaboard: “To provide the most nutritious and wholesome products to its customers and to be a leader in animal agriculture while maintaining the utmost respect for the land and the animals.”
- CF Industries Holdings: “To be the best nitrogen company in the world, providing superior returns to shareholders.”
- S&P Global: “To provide essential intelligence that unlocks opportunity and fosters growth.”
- W.R. Berkley: “To be the premier commercial lines insurance provider in North America.”
- Advance Auto Parts: “To inspire and build the self-confidence and success of every Team Member and to serve our customers better than anyone else.”
- EMCOR Group: “To be the most respected provider of critical infrastructure services in the world.”
- Williams: “To generate lasting value through natural gas processing and transportation.”
- Interpublic Group: “To be the world’s most inclusive network of agencies.”
- TravelCenters of America: “To be the best at what they do.”
- American Tower: “To provide the foundation for the world’s most important connections.”
- Molson Coors Beverage: “To delight the world’s beer drinkers.”
- Huntington Ingalls Industries: “To be the shipbuilder of choice in complex oceans.”
- NVR: “To build quality homes and strengthen communities.”
- Eastman Chemical: “To enhance the quality of life in a material way.”
- Graybar Electric: “To be the leading commercial and industrial lighting supplier.”
- Insight Enterprises: “To empower businesses of all sizes with Insight Intelligent Technology Solutions™.”
- Hershey: “To be a leader in the chocolate and confectionery industry.”
- News Corp.: “To reach more people and to inspire and innovate.”
- Toll Brothers: “To build communities of distinction, enduring value, and world-class architecture.”
- Ulta Beauty: “To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates.”
- Assurant: “To help people protect what matters most.”
- Weyerhaeuser: “To grow trees, make products, and build a better world.”
- Biogen: “To pioneer neuroscience to create a better future for those living with neurological and neurodegenerative diseases.”
- Dana: “To be the global technology leader in efficient power conveyance and energy management solutions.”
- UGI: “To deliver value to our customers and shareholders by providing safe, reliable, and cost-effective energy solutions.”
- Chewy: “To be the most trusted and convenient online destination for pet parents everywhere.”
- Owens & Minor: “To empower their customers to advance healthcare.”
- Quest Diagnostics: “To empower better health for a better world.”
- Thermo Fisher Scientific: “To enable our customers to make the world healthier, cleaner, and safer.”
- Qualcomm: “To invent breakthrough technologies that transform how the world connects, computes, and communicates.”
- Abbott Laboratories: “To help people live their best and healthiest lives through better health.”
- Coca-Cola: “To refresh the world in mind, body, and spirit, and inspire moments of optimism and happiness.”
- Oracle: “To help people see data in new ways, discover insights, and unlock endless possibilities.”
- Nucor: “To be a world-class steelmaker, providing superior value to our customers.”
- TIAA: “To help those who teach, heal, and serve achieve financial well-being.”
- Massachusetts Mutual Life Insurance: “To help people secure their future and protect the ones they love.”
- General Dynamics: “To provide vital products and services that protect what matters most to our customers.”
- Capital One Financial: “To change banking for good.”
- HF Sinclair: “To provide the highest quality fuels, lubricants, and home comfort services.”
- Dollar General: “To serve others.”
- Arrow Electronics: “To guide innovation forward.”
- Occidental Petroleum: “To deliver energy safely, ethically, and responsibly.”
- Northwestern Mutual: “To help clients achieve financial security.”
- Travelers: “To help customers manage risk.”
- Northrop Grumman: “To secure the future.”
- United Services Automobile Assn.: “To facilitate the financial security of its members.”
- Honeywell International: “To make the world cleaner, safer, and more sustainable.”
- 3M: “To improve every life.”
- US Foods Holding: “To provide our customers with the highest-quality, most innovative food products and services.”
- Warner Bros. Discovery: “To create, curate, and distribute the world’s best entertainment.”
- Lennar: “To make it easier and more fun for people to achieve the dream of homeownership.”
- D.R. Horton: “To create livable and affordable new homes built with unmatched efficiencies and uncompromising quality.”
- Jabil: “To be the most technologically advanced and trusted manufacturing solutions provider.”
- Cheniere Energy: “To be the premier provider of liquefied natural gas and associated services.”
- Broadcom: “To connect everything.”
- CarMax: “To offer a differentiated experience.”
- Starbucks: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
- Molina Healthcare: “To provide quality healthcare for vulnerable individuals and families.”
- Uber Technologies: “To create opportunity through movement.”
- Philip Morris International: “To be the leading international tobacco company in the world.”
- Netflix: “To give customers control over what they want to watch, when, and where.”
- NRG Energy: “To redefine power for a sustainable future.”
- Mondelez International: “To empower people to snack right.”
- Danaher: “To help advance scientific research and healthcare through innovation.”
- Salesforce: “To help our customers grow their businesses.”
- Paramount Global: “To create a truly global entertainment company.”
- CBRE Group: “To be the world’s leading commercial real estate services firm.”
- Micron Technology: “To transform how the world uses information to enrich life.”
- Visa: “To be the best way to pay and be paid for everyone, everywhere.”
- Southern: “To deliver clean, safe, reliable, and affordable energy.”
- United Natural Foods: “To build healthier communities by providing the finest natural and organic foods.”
- Paccar: “To deliver quality trucks to our customers.”
- Duke Energy: “To provide clean, reliable, and affordable energy to our customers.”
- Eli Lilly: “To make medicines that help people live longer, healthier, more active lives.”
- Hewlett Packard Enterprise: “To advance the way people live and work.”
- Dollar Tree: “To provide value to customers and shareholders alike.”
- Lithia Motors: “To create lifelong customers by passionately delivering truly exceptional experiences.”
- Cummins: “To make people’s lives better by
- powering a more prosperous world.”
- Penske Automotive Group: “To be the best retail automotive organization in the world.”
- PayPal Holdings: “To democratize financial services.”
- U.S. Bancorp: “To provide comprehensive, sophisticated banking solutions to consumers, businesses, and institutions.”
- Gilead Sciences: “To advance care for people around the world.”
- AutoNation: “To be America’s best place to buy and service cars and trucks.”
- Nvidia: “To transform visual computing and AI.”
- Kraft Heinz: “To be the best food company, growing a better world.”
- Amgen: “To serve patients.”
- Applied Materials: “To make possible the technology shaping the future.”
- EOG Resources: “To be the best oil company in America.”
- Truist Financial: “To inspire and build better lives and communities.”
- Macy’s: “To make life shine brighter for our customers.”
- Union Pacific: “To serve customers by delivering safe, reliable, and efficient transportation solutions.”
- C.H. Robinson Worldwide: “To improve the world’s transportation and supply chains.”
- Rite Aid: “To deliver the products and services that customers need to lead healthier, happier lives.”
- Constellation Energy: “To provide innovative energy solutions that power homes and businesses efficiently.”
- Avnet: “To guide today’s ideas into tomorrow’s technology.”
- Pioneer Natural Resources: “To be the premier exploration and production company.”
- Southwest Airlines: “To connect people to what’s important in their lives.”
- CDW: “To be the leading provider of technology solutions.”
- Advanced Micro Devices: “To create and provide innovative solutions that empower people.”
- PNC Financial Services Group: “To make banking easier, so customers can better achieve their goals.”
- McDonald’s: “To make delicious feel-good moments easy for everyone.”
- Cleveland-Cliffs: “To be the most profitable, competitive, and sustainable steel company in the United States.”
- Freeport-McMoRan: “To create value for shareholders and stakeholders by responsibly exploring, mining, and refining metals.”
- Builders FirstSource: “To be the preferred supplier of building materials.”
- Oneok: “To safely and responsibly deliver natural gas liquids.”
- Hartford Financial Services Group: “To provide superior service and financial security to our customers.”
- Charles Schwab: “To champion every client’s goals with passion and integrity.”
- Steel Dynamics: “To continually exceed our customers’ expectations through quality, service, and innovation.”
- Mastercard: “To connect and power an inclusive digital economy that benefits everyone, everywhere.”
- Sherwin-Williams: “To provide innovative paint and coating solutions that enhance, protect, and beautify spaces.”
- Genuine Parts: “To deliver exceptional value and service to our customers.”
- PG&E: “To provide safe, reliable, affordable, and clean energy to our customers.”
- WESCO International: “To be the best global provider of integrated supply chain solutions.”
- Murphy USA: “To be the place people go to save on gas.”
- WestRock: “To connect people to products through packaging.”
- International Paper: “To be among the most successful, sustainable, and responsible companies in the world.”
- Baker Hughes: “To make energy safer, cleaner, and more efficient.”
- United States Steel: “To become the world’s best steel company.”
- NextEra Energy: “To be the world’s leading clean energy company.”
- Targa Resources: “To create value for our customers, employees, investors, and communities.”
- Lear: “To provide innovative, best-in-class products that enhance vehicle comfort and safety.”
- Jones Lang LaSalle: “To shape the future of real estate for a better world.”
- Goodyear Tire & Rubber: “To deliver the highest quality products and services to our customers and partners.”
- Marriott International: “To make people’s travel dreams come true.”
- Marsh & McLennan: “To make a difference in the moments that matter.”
- Altria Group: “To responsibly lead the transition of adult smokers to a non-combustible future.”
- Coupang: “To create a world in which customers wonder, ‘How did I ever live without Coupang?'”
- Carrier Global: “To be the world’s leading, trusted, and innovative provider of heating, ventilating, and air conditioning solutions.”
- Halliburton: “To be the best in the market at delivering exceptional value for our customers.”
- Delek US Holdings: “To be the partner of choice.”
- Kimberly-Clark: “To provide essentials for a better life.”
- Texas Instruments: “To change the world, one chip at a time.”
- Bank of New York Mellon: “To help people realize their full potential.”
- ManpowerGroup: “To connect the potential of people with the ambitions of business.”
- Whirlpool: “To help people care for the ones they love.”
- News Corp.: “To reach more people and to inspire and innovate.”
- Toll Brothers: “To build communities of distinction, enduring value, and world-class architecture.”
- Ulta Beauty: “To be the most loved beauty destination of our guests and the most admired retailer
- by our Ulta Beauty associates.”
- Assurant: “To help people protect what matters most.”
- Weyerhaeuser: “To grow trees, make products, and build a better world.”
- Biogen: “To pioneer neuroscience to create a better future for those living with neurological and neurodegenerative diseases.”
- Dana: “To be the global technology leader in efficient power conveyance and energy management solutions.”
- UGI: “To deliver value to our customers and shareholders by providing safe, reliable, and cost-effective energy solutions.”
- Chewy: “To be the most trusted and convenient online destination for pet parents everywhere.”
- Owens & Minor: “To empower their customers to advance healthcare.”
- Quest Diagnostics: “To empower better health for a better world.”
- Thermo Fisher Scientific: “To enable our customers to make the world healthier, cleaner, and safer.”
- Qualcomm: “To invent breakthrough technologies that transform how the world connects, computes, and communicates.”
- Abbott Laboratories: “To help people live their best and healthiest lives through better health.”
- Coca-Cola: “To refresh the world in mind, body, and spirit, and inspire moments of optimism and happiness.”
- Oracle: “To help people see data in new ways, discover insights, and unlock endless possibilities.”
- Nucor: “To be a world-class steelmaker, providing superior value to our customers.”
- TIAA: “To help those who teach, heal, and serve achieve financial well-being.”
- Massachusetts Mutual Life Insurance: “To help people secure their future and protect the ones they love.”
- General Dynamics: “To provide vital products and services that protect what matters most to our customers.”
- Capital One Financial: “To change banking for good.”
- HF Sinclair: “To provide the highest quality fuels, lubricants, and home comfort services.”
- Dollar General: “To serve others.”
- Arrow Electronics: “To guide innovation forward.”
- Occidental Petroleum: “To deliver energy safely, ethically, and responsibly.”
- Northwestern Mutual: “To help clients achieve financial security.”
- Travelers: “To help customers manage risk.”
- Northrop Grumman: “To secure the future.”
- United Services Automobile Assn.: “To facilitate the financial security of its members.”
- Honeywell International: “To make the world cleaner, safer, and more sustainable.”
- 3M: “To improve every life.”
- US Foods Holding: “To provide our customers with the highest-quality, most innovative food products and services.”
- Warner Bros. Discovery: “To create, curate, and distribute the world’s best entertainment.”
- Lennar: “To make it easier and more fun for people to achieve the dream of homeownership.”
- D.R. Horton: “To create livable and affordable new homes built with unmatched efficiencies and uncompromising quality.”
- Jabil: “To be the most technologically advanced and trusted manufacturing solutions provider.”
- Cheniere Energy: “To be the premier provider of liquefied natural gas and associated services.”
- Broadcom: “To connect everything.”
- CarMax: “To offer a differentiated experience.”
- Starbucks: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
- Molina Healthcare: “To provide quality healthcare for vulnerable individuals and families.”
- Uber Technologies: “To create opportunity through movement.”
- Philip Morris International: “To be the leading international tobacco company in the world.”
- Netflix: “To give customers control over what they want to watch, when, and where.”
- NRG Energy: “To redefine power for a sustainable future.”
- Mondelez International: “To empower people to snack right.”
- Danaher: “To help advance scientific research and healthcare through innovation.”
- Salesforce: “To help our customers grow their businesses.”
- Paramount Global: “To create a truly global entertainment company.”
- CBRE Group: “To be the world’s leading commercial real estate services firm.”
- Micron Technology: “To transform how the world uses information to enrich life.”
- Visa: “To be the best way to pay and be paid for everyone, everywhere.”
- Southern: “To deliver clean, safe, reliable, and affordable energy.”
- United Natural Foods: “To build healthier communities by providing the finest natural and organic foods.”
- Paccar: “To deliver quality trucks to our customers.”
- Duke Energy: “To provide clean, reliable, and affordable energy to our customers.”
- Eli Lilly: “To make medicines that help people live longer, healthier, more active lives.”
- Hewlett Packard Enterprise: “To advance the way people live and work.”
- Dollar Tree: “To provide value to customers and shareholders alike.”
- Lithia Motors: “To create lifelong customers by passionately delivering truly exceptional experiences.”
- Cummins: “To make people’s lives better by powering a more prosperous world.”
- Penske Automotive Group: “To be the best retail automotive organization in the world.”
- PayPal Holdings: “To democratize financial services.”
- U.S. Bancorp: “To provide comprehensive, sophisticated banking solutions to consumers, businesses, and institutions.”
- Gilead Sciences: “To advance care for people around the world.”
- AutoNation: “To be America’s best place to buy and service cars and trucks.”
- Nvidia: “To transform visual computing and AI.”
- Kraft Heinz: “To be the best food company, growing a better world.”
- Amgen: “To serve patients.”
- Applied Materials: “To make possible the technology shaping the future.”
- EOG Resources: “To be the best oil company in America.”
- Truist Financial: “To inspire and build better lives and communities.”
- Macy’s: “To make life shine brighter for our customers.”
- Union Pacific: “To serve customers by delivering safe, reliable, and efficient transportation solutions.”
- C.H. Robinson Worldwide: “To improve the world’s transportation and supply chains.”
- Rite Aid: “To deliver the products and services that customers need to lead healthier, happier lives.”
- Constellation Energy: “To provide innovative energy solutions that power homes and businesses efficiently.”
- Avnet: “To guide today’s ideas into tomorrow’s technology.”
- Pioneer Natural Resources: “To be the premier exploration and production company.”
- Southwest Airlines: “To connect people to what’s important in their lives.”
- CDW: “To be the leading provider of technology solutions.”
- Advanced Micro Devices: “To create and provide innovative
- by our Ulta Beauty associates.”
- Assurant: “To help people protect what matters most.”
- Weyerhaeuser: “To grow trees, make products, and build a better world.”
- Biogen: “To pioneer neuroscience to create a better future for those living with neurological and neurodegenerative diseases.”
- Dana: “To be the global technology leader in efficient power conveyance and energy management solutions.”
- UGI: “To deliver value to our customers and shareholders by providing safe, reliable, and cost-effective energy solutions.”
- Chewy: “To be the most trusted and convenient online destination for pet parents everywhere.”
- Owens & Minor: “To empower their customers to advance healthcare.”
- Quest Diagnostics: “To empower better health for a better world.”
- Thermo Fisher Scientific: “To enable our customers to make the world healthier, cleaner, and safer.”
- Qualcomm: “To invent breakthrough technologies that transform how the world connects, computes, and communicates.”
- Abbott Laboratories: “To help people live their best and healthiest lives through better health.”
- Coca-Cola: “To refresh the world in mind, body, and spirit, and inspire moments of optimism and happiness.”
- Oracle: “To help people see data in new ways, discover insights, and unlock endless possibilities.”
- Nucor: “To be a world-class steelmaker, providing superior value to our customers.”
- TIAA: “To help those who teach, heal, and serve achieve financial well-being.”
- Massachusetts Mutual Life Insurance: “To help people secure their future and protect the ones they love.”
- General Dynamics: “To provide vital products and services that protect what matters most to our customers.”
- Capital One Financial: “To change banking for good.”
- HF Sinclair: “To provide the highest quality fuels, lubricants, and home comfort services.”
- Dollar General: “To serve others.”
- Arrow Electronics: “To guide innovation forward.”
- Occidental Petroleum: “To deliver energy safely, ethically, and responsibly.”
- Northwestern Mutual: “To help clients achieve financial security.”
- Travelers: “To help customers manage risk.”
- Northrop Grumman: “To secure the future.”
- United Services Automobile Assn.: “To facilitate the financial security of its members.”
- Honeywell International: “To make the world cleaner, safer, and more sustainable.”
- 3M: “To improve every life.”
- US Foods Holding: “To provide our customers with the highest-quality, most innovative food products and services.”
- Warner Bros. Discovery: “To create, curate, and distribute the world’s best entertainment.”
- Lennar: “To make it easier and more fun for people to achieve the dream of homeownership.”
- D.R. Horton: “To create livable and affordable new homes built with unmatched efficiencies and uncompromising quality.”
- Jabil: “To be the most technologically advanced and trusted manufacturing solutions provider.”
- Cheniere Energy: “To be the premier provider of liquefied natural gas and associated services.”
- Broadcom: “To connect everything.”
- CarMax: “To offer a differentiated experience.”
- Starbucks: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
- Molina Healthcare: “To provide quality healthcare for vulnerable individuals and families.”
- Uber Technologies: “To create opportunity through movement.”
- Philip Morris International: “To be the leading international tobacco company in the world.”
- Netflix: “To give customers control over what they want to watch, when, and where.”
- NRG Energy: “To redefine power for a sustainable future.”
- Mondelez International: “To empower people to snack right.”
- Danaher: “To help advance scientific research and healthcare through innovation.”
- Salesforce: “To help our customers grow their businesses.”
- Paramount Global: “To create a truly global entertainment company.”
- CBRE Group: “To be the world’s leading commercial real estate services firm.”
- Micron Technology: “To transform how the world uses information to enrich life.”
- Visa: “To be the best way to pay and be paid for everyone, everywhere.”
- Southern: “To deliver clean, safe, reliable, and affordable energy.”
- United Natural Foods: “To build healthier communities by providing the finest natural and organic foods.”
- Paccar: “To deliver quality trucks to our customers.”
- Duke Energy: “To provide clean, reliable, and affordable energy to our customers.”
- Eli Lilly: “To make medicines that help people live longer, healthier, more active lives.”
- Hewlett Packard Enterprise: “To advance the way people live and work.”
- Dollar Tree: “To provide value to customers and shareholders alike.”
- Lithia Motors: “To create lifelong customers by passionately delivering truly exceptional experiences.”
- Cummins: “To make people’s lives better by powering a more prosperous world.”
- Penske Automotive Group: “To be the best retail automotive organization in the world.”
- PayPal Holdings: “To democratize financial services.”
- U.S. Bancorp: “To provide comprehensive, sophisticated banking solutions to consumers, businesses, and institutions.”
- Gilead Sciences: “To advance care for people around the world.”
- AutoNation: “To be America’s best place to buy and service cars and trucks.”
- Nvidia: “To transform visual computing and AI.”
- Kraft Heinz: “To be the best food company, growing a better world.”
- Amgen: “To serve patients.”
- Applied Materials: “To make possible the technology shaping the future.”
- EOG Resources: “To be the best oil company in America.”
- Truist Financial: “To inspire and build better lives and communities.”
- Macy’s: “To make life shine brighter for our customers.”
- Union Pacific: “To serve customers by delivering safe, reliable, and efficient transportation solutions.”
- C.H. Robinson Worldwide: “To improve the world’s transportation and supply chains.”
- Rite Aid: “To deliver the products and services that customers need to lead healthier, happier lives.”
- Constellation Energy: “To provide innovative energy solutions that power homes and businesses efficiently.”
- Avnet: “To guide today’s ideas into tomorrow’s technology.”
- Pioneer Natural Resources: “To be the premier exploration and production company.”
- Southwest Airlines: “To connect people to what’s important in their lives.”
- CDW: “To be the leading provider of technology solutions.”
- Advanced Micro Devices: “To create and provide innovative solutions that empower people.”
- PNC Financial Services Group: “To make banking easier, so customers can better achieve their goals.”
- McDonald’s: “To make delicious feel-good moments easy for everyone.”
- Cleveland-Cliffs: “To be the most profitable, competitive, and sustainable steel company in the United States.”
- Freeport-McMoRan: “To create value for shareholders and stakeholders by responsibly exploring, mining, and refining metals.”
- Builders FirstSource: “To be the preferred supplier of building materials.”
- Oneok: “To safely and responsibly deliver natural gas liquids.”
- Hartford Financial Services Group: “To provide superior service and financial
- by our Ulta Beauty associates.”
- Assurant: “To help people protect what matters most.”
- Weyerhaeuser: “To grow trees, make products, and build a better world.”
- Biogen: “To pioneer neuroscience to create a better future for those living with neurological and neurodegenerative diseases.”
- Dana: “To be the global technology leader in efficient power conveyance and energy management solutions.”
- UGI: “To deliver value to our customers and shareholders by providing safe, reliable, and cost-effective energy solutions.”
- Chewy: “To be the most trusted and convenient online destination for pet parents everywhere.”
- Owens & Minor: “To empower their customers to advance healthcare.”
- Quest Diagnostics: “To empower better health for a better world.”
- Thermo Fisher Scientific: “To enable our customers to make the world healthier, cleaner, and safer.”
- Qualcomm: “To invent breakthrough technologies that transform how the world connects, computes, and communicates.”
- Abbott Laboratories: “To help people live their best and healthiest lives through better health.”
- Coca-Cola: “To refresh the world in mind, body, and spirit, and inspire moments of optimism and happiness.”
- Oracle: “To help people see data in new ways, discover insights, and unlock endless possibilities.”
- Nucor: “To be a world-class steelmaker, providing superior value to our customers.”
- TIAA: “To help those who teach, heal, and serve achieve financial well-being.”
- Massachusetts Mutual Life Insurance: “To help people secure their future and protect the ones they love.”
- General Dynamics: “To provide vital products and services that protect what matters most to our customers.”
- Capital One Financial: “To change banking for good.”
- HF Sinclair: “To provide the highest quality fuels, lubricants, and home comfort services.”
- Dollar General: “To serve others.”
- Arrow Electronics: “To guide innovation forward.”
- Occidental Petroleum: “To deliver energy safely, ethically, and responsibly.”
- Northwestern Mutual: “To help clients achieve financial security.”
- Travelers: “To help customers manage risk.”
- Northrop Grumman: “To secure the future.”
- United Services Automobile Assn.: “To facilitate the financial security of its members.”
- Honeywell International: “To make the world cleaner, safer, and more sustainable.”
- 3M: “To improve every life.”
- US Foods Holding: “To provide our customers with the highest-quality, most innovative food products and services.”
- Warner Bros. Discovery: “To create, curate, and distribute the world’s best entertainment.”
- Lennar: “To make it easier and more fun for people to achieve the dream of homeownership.”
- D.R. Horton: “To create livable and affordable new homes built with unmatched efficiencies and uncompromising quality.”
- Jabil: “To be the most technologically advanced and trusted manufacturing solutions provider.”
- Cheniere Energy: “To be the premier provider of liquefied natural gas and associated services.”
- Broadcom: “To connect everything.”
- CarMax: “To offer a differentiated experience.”
- Starbucks: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
- Molina Healthcare: “To provide quality healthcare for vulnerable individuals and families.”
- Uber Technologies: “To create opportunity through movement.”
- Philip Morris International: “To be the leading international tobacco company in the world.”
- Netflix: “To give customers control over what they want to watch, when, and where.”
- NRG Energy: “To redefine power for a sustainable future.”
- Mondelez International: “To empower people to snack right.”
- Danaher: “To help advance scientific research and healthcare through innovation.”
- Salesforce: “To help our customers grow their businesses.”
- Paramount Global: “To create a truly global entertainment company.”
- CBRE Group: “To be the world’s leading commercial real estate services firm.”
- Micron Technology: “To transform how the world uses information to enrich life.”
- Visa: “To be the best way to pay and be paid for everyone, everywhere.”
- Southern: “To deliver clean, safe, reliable, and affordable energy.”
- United Natural Foods: “To build healthier communities by providing the finest natural and organic foods.”
- Paccar: “To deliver quality trucks to our customers.”
- Duke Energy: “To provide clean, reliable, and affordable energy to our customers.”
- Eli Lilly: “To make medicines that help people live longer, healthier, more active lives.”
- Hewlett Packard Enterprise: “To advance the way people live and work.”
- Dollar Tree: “To provide value to customers and shareholders alike.”
- Lithia Motors: “To create lifelong customers by passionately delivering truly exceptional experiences.”
- Cummins: “To make people’s lives better by powering a more prosperous world.”
- Penske Automotive Group: “To be the best retail automotive organization in the world.”
- PayPal Holdings: “To democratize financial services.”
- U.S. Bancorp: “To provide comprehensive, sophisticated banking solutions to consumers, businesses, and institutions.”
- Gilead Sciences: “To advance care for people around the
- world.”
- AutoNation: “To be America’s best place to buy and service cars and trucks.”
- Nvidia: “To transform visual computing and AI.”
- Kraft Heinz: “To be the best food company, growing a better world.”
- Amgen: “To serve patients.”
- Applied Materials: “To make possible the technology shaping the future.”
- EOG Resources: “To be the best oil company in America.”
- Truist Financial: “To inspire and build better lives and communities.”
- Macy’s: “To make life shine brighter for our customers.”
- Union Pacific: “To serve customers by delivering safe, reliable, and efficient transportation solutions.”
- C.H. Robinson Worldwide: “To improve the world’s transportation and supply chains.”
- Rite Aid: “To deliver the products and services that customers need to lead healthier, happier lives.”
- Constellation Energy: “To provide innovative energy solutions that power homes and businesses efficiently.”
- Avnet: “To guide today’s ideas into tomorrow’s technology.”
- Pioneer Natural Resources: “To be the premier exploration and production company.”
- Southwest Airlines: “To connect people to what’s important in their lives.”
- CDW: “To be the leading provider of technology solutions.”
- Advanced Micro Devices: “To create and provide innovative solutions that empower people.”
- PNC Financial Services Group: “To make banking easier, so customers can better achieve their goals.”
- McDonald’s: “To make delicious feel-good moments easy for everyone.”
- Cleveland-Cliffs: “To be the most profitable, competitive, and sustainable steel company in the United States.”
- Freeport-McMoRan: “To create value for shareholders and stakeholders by responsibly exploring, mining, and refining metals.”
- Builders FirstSource: “To be the preferred supplier of building materials.”
- Oneok: “To safely and responsibly deliver natural gas liquids.”
- Hartford Financial Services Group: “To provide superior service and financial security to our customers.”
- Charles Schwab: “To champion every client’s goals with passion and integrity.”
- Steel Dynamics: “To continually exceed our customers’ expectations through quality, service, and innovation.”
- Mastercard: “To connect and power an inclusive digital economy that benefits everyone, everywhere.”
- Sherwin-Williams: “To provide innovative paint and coating solutions that enhance, protect, and beautify spaces.”
- Genuine Parts: “To deliver exceptional value and service to our customers.”
- PG&E: “To provide safe, reliable, affordable, and clean energy to our customers.”
- WESCO International: “To be the best global provider of integrated supply chain solutions.”
- Murphy USA: “To be the place people go to save on gas.”
- WestRock: “To connect people to products through packaging.”
- International Paper: “To be among the most successful, sustainable, and responsible companies in the world.”
- Baker Hughes: “To make energy safer, cleaner, and more efficient.”
- United States Steel: “To become the world’s best steel company.”
- NextEra Energy: “To be the world’s leading clean energy company.”
- Targa Resources: “To create value for our customers, employees, investors, and communities.”
- Lear: “To provide innovative, best-in-class products that enhance vehicle comfort and safety.”
- Jones Lang LaSalle: “To shape the future of real estate for a better world.”
- Goodyear Tire & Rubber: “To deliver the highest quality products and services to our customers and partners.”
- Marriott International: “To make people’s travel dreams come true.”
- Marsh & McLennan: “To make a difference in the moments that matter.”
- Altria Group: “To responsibly lead the transition of adult smokers to a non-combustible future.”
- Coupang: “To create a world in which customers wonder, ‘How did I ever live without Coupang?'”
- Carrier Global: “To be the world’s leading, trusted, and innovative provider of heating, ventilating, and air conditioning solutions.”
- Halliburton: “To be the best in the market at delivering exceptional value for our customers.”
- Delek US Holdings: “To be the partner of choice.”
- Kimberly-Clark: “To provide essentials for a better life.”
- Texas Instruments: “To change the world, one chip at a time.”
- Bank of New York Mellon: “To help people realize their full potential.”
- ManpowerGroup: “To connect the potential of people with the ambitions of business.”
- Whirlpool: “To help people care for the ones they love.”
- News Corp.: “To reach more people and to inspire and innovate.”
- Toll Brothers: “To build communities of distinction, enduring value, and world-class architecture.”
- Ulta Beauty: “To be the most loved beauty destination of our guests and the most admired retailer.”
- Assurant: “To help people protect what matters most.”
- Weyerhaeuser: “To grow trees, make products, and build a better world.”
- Biogen: “To pioneer neuroscience to create a better future for those living with neurological and neurodegenerative diseases.”
- Dana: “To be the global technology leader in efficient power conveyance and energy management solutions.”
- UGI: “To deliver value to our customers and shareholders by providing safe, reliable, and cost-effective energy solutions.”
- Chewy: “To be the most trusted and convenient online destination for pet parents everywhere.”
- Owens & Minor: “To empower their customers to advance healthcare.”
- Quest Diagnostics: “To empower better health for a better world.”
- Thermo Fisher Scientific: “To enable our customers to make the world healthier, cleaner, and safer.”
- Qualcomm: “To invent breakthrough technologies that transform how the world connects, computes, and communicates.”
- Abbott Laboratories: “To help people live their best and healthiest lives through better health.”
- Coca-Cola: “To refresh the world in mind, body, and spirit, and inspire moments of optimism and happiness.”
- Oracle: “To help people see data in new ways, discover insights, and unlock endless possibilities.”
- Nucor: “To be a world-class steelmaker, providing superior value to our customers.”
- TIAA: “To help those who teach, heal, and serve achieve financial well-being.”
- Massachusetts Mutual Life Insurance: “To help people secure their future and protect the ones they love.”
- General Dynamics: “To provide vital products and services that protect what matters most to our customers.”
- Capital One Financial: “To change banking for good.”
- HF Sinclair: “To provide the highest quality fuels, lubricants, and home comfort services.”
- Dollar General: “To serve others.”
- Arrow Electronics: “To guide innovation forward.”
- Occidental Petroleum: “To deliver energy safely, ethically, and responsibly.”
- Northwestern Mutual: “To help clients achieve financial security.”
- Travelers: “To help customers manage risk.”
- Northrop Grumman: “To secure the future.”
- United Services Automobile Assn.: “To facilitate the financial security of its members.”
- Honeywell International: “To make the world cleaner, safer, and more sustainable.”
- 3M: “To improve every life.”
- US Foods Holding: “To provide our customers with the highest-quality, most innovative food products and services.”
- Warner Bros. Discovery: “To create, curate, and distribute the world’s best entertainment.”
- Lennar: “To make it easier and more fun for people to achieve the dream of homeownership.”
- D.R. Horton: “To create livable and affordable new homes built with unmatched efficiencies and uncompromising quality.”
- Jabil: “To be the most technologically advanced and trusted manufacturing solutions provider.”
- Cheniere Energy: “To be the premier provider of liquefied natural gas and associated services.”
- Broadcom: “To connect everything.”
- CarMax: “To offer a differentiated experience.”
- Starbucks: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
- Molina Healthcare: “To provide quality healthcare for vulnerable individuals and families.”
- Uber Technologies: “To create opportunity through movement.”
- Philip Morris International: “To be the leading international tobacco company in the world.”
- Netflix: “To give customers control over what they want to watch, when, and where.”
- NRG Energy: “To redefine power for a sustainable future.”
- Mondelez International: “To empower people to snack right.”
- Danaher: “To help advance scientific research and healthcare through innovation.”
- Salesforce: “To help our customers grow their businesses.”
- Paramount Global: “To create a truly global entertainment company.”
- CBRE Group: “To be the world’s leading commercial real estate services firm.”
- Micron Technology: “To transform how the world uses information to enrich life.”
- Visa: “To be the best way to pay and be paid for everyone, everywhere.”
- Southern: “To deliver clean, safe, reliable, and affordable energy.”
- United Natural Foods: “To build healthier communities by providing the finest natural and organic foods.”
- Paccar: “To deliver quality trucks to our customers.”
- Duke Energy: “To provide clean, reliable, and affordable energy to our customers.”
- Eli Lilly: “To make medicines that help people live longer, healthier, more active lives.”
- Hewlett Packard Enterprise: “To advance the way people live and work.”
- Dollar Tree: “To provide value to customers and shareholders alike.”
- Lithia Motors: “To create lifelong customers by passionately delivering truly exceptional experiences.”
- Cummins: “To make people’s lives better by powering a more prosperous world.”
- Penske Automotive Group: “To be the best retail automotive organization in the world.”
- PayPal Holdings: “To democratize financial services.”
- U.S. Bancorp: “To provide comprehensive, sophisticated banking solutions to consumers, businesses, and institutions.”
- Gilead Sciences: “To advance care for people around the world.”
- AutoNation: “To be America’s best place to buy and service cars and trucks.”
- Nvidia: “To transform visual computing and AI.”
- Kraft Heinz: “To be the best food company, growing a better world.”
- Amgen: “To serve patients.”
- Applied Materials: “To make possible the technology shaping the future.”
- EOG Resources: “To be the best oil company in America.”
- Truist Financial: “To inspire and build better lives and communities.”
- Macy’s: “To make life shine brighter for our customers.”
- Union Pacific: “To serve customers by delivering safe, reliable, and efficient transportation solutions.”
- C.H. Robinson Worldwide: “To improve the world’s transportation and supply chains.”
- Rite Aid: “To deliver the products and services that customers need to lead healthier, happier lives.”
- Constellation Energy: “To provide innovative energy solutions that power homes and businesses efficiently.”
- Avnet: “To guide today’s ideas into tomorrow’s technology.”
- Pioneer Natural Resources: “To be the premier exploration and production company.”
- Southwest Airlines: “To connect people to what’s important in their lives.”
- CDW: “To be the leading provider of technology solutions.”
- Advanced Micro Devices: “To create and provide innovative solutions that empower people.”
- PNC Financial Services Group: “To make banking easier, so customers can better achieve their goals.”
- McDonald’s: “To make delicious feel-good moments easy for everyone.”
- Cleveland-Cliffs: “To be the most profitable, competitive, and sustainable steel company in the United States.”
- Freeport-McMoRan: “To create value for shareholders and stakeholders by responsibly exploring, mining, and refining metals.”
- Builders FirstSource: “To be the preferred supplier of building materials.”
- Oneok: “To safely and responsibly deliver natural gas liquids.”
- Hartford Financial Services Group: “To provide superior service and financial security to our customers.”
- Charles Schwab: “To champion every client’s goals with passion and integrity.”
- Steel Dynamics: “To continually exceed our customers’ expectations through quality, service, and innovation.”
- Mastercard: “To connect and power an inclusive digital economy that benefits everyone, everywhere.”
- Sherwin-Williams: “To provide innovative paint and coating solutions that enhance, protect, and beautify spaces.”
- Genuine Parts: “To deliver exceptional value and service to our customers.”
- PG&E: “To
- provide safe, reliable, affordable, and clean energy to our customers.”
- WESCO International: “To be the best global provider of integrated supply chain solutions.”
- Murphy USA: “To be the place people go to save on gas.”
- WestRock: “To connect people to products through packaging.”
- International Paper: “To be among the most successful, sustainable, and responsible companies in the world.”
- Baker Hughes: “To make energy safer, cleaner, and more efficient.”
- United States Steel: “To become the world’s best steel company.”
- NextEra Energy: “To be the world’s leading clean energy company.”
- Targa Resources: “To create value for our customers, employees, investors, and communities.”
- Lear: “To provide innovative, best-in-class products that enhance vehicle comfort and safety.”
- Jones Lang LaSalle: “To shape the future of real estate for a better world.”
- Goodyear Tire & Rubber: “To deliver the highest quality products and services to our customers and partners.”
- Marriott International: “To make people’s travel dreams come true.”
- Marsh & McLennan: “To make a difference in the moments that matter.”
- Altria Group: “To responsibly lead the transition of adult smokers to a non-combustible future.”
- Coupang: “To create a world in which customers wonder, ‘How did I ever live without Coupang?'”
- Carrier Global: “To be the world’s leading, trusted, and innovative provider of heating, ventilating, and air conditioning solutions.”
- Halliburton: “To be the best in the market at delivering exceptional value for our customers.”
- Delek US Holdings: “To be the partner of choice.”
- Kimberly-Clark: “To provide essentials for a better life.”
- Texas Instruments: “To change the world, one chip at a time.”
- Bank of New York Mellon: “To help people realize their full potential.”
- ManpowerGroup: “To connect the potential of people with the ambitions of business.”
- Whirlpool: “To help people care for the ones they love.”
- News Corp.: “To reach more people and to inspire and innovate.”
- Toll Brothers: “To build communities of distinction, enduring value, and world-class architecture.”
- Ulta Beauty: “To be the most loved beauty destination of our guests and the most admired retailer.”
Team Mission Statement Examples
Discover effective team mission statements that unite and drive collective efforts towards success.
- “To foster creativity and innovation through open communication and mutual respect, delivering outstanding results as a cohesive team.”
- “To support each other’s growth and development, promoting a positive work culture that encourages collaboration and celebrates achievements.”
- “To surpass expectations by leveraging diverse skills and perspectives, delivering exceptional solutions as a unified team.”
- “To create a collaborative and inclusive environment, empowering every team member to contribute their best and reach new heights together.”
- “To work cohesively towards a shared vision, encouraging trust, transparency, and continuous learning to achieve remarkable outcomes.”
- “To build a supportive team that thrives on challenges, harnessing individual strengths to achieve collective excellence.”
- “To embrace diversity and embrace a shared mission, driving innovation and growth through effective teamwork and mutual trust.”
- “To foster a culture of continuous improvement, where each team member is valued for their unique contributions.”
- “To embody the spirit of unity and determination, conquering challenges and accomplishing goals as one cohesive team.”
- “To create an environment of collaboration and camaraderie, empowering every team member to succeed together.”
Brand Mission Statement Examples
Explore powerful brand mission statements that define brands’ values and inspire customer loyalty.
- “To inspire joy and connection through our products, providing high-quality and sustainable solutions that enhance our customers’ lives.”
- “To be a beacon of innovation and creativity, crafting premium products that inspire confidence and enrich the lives of our customers.”
- “To empower individuals to express their unique style and embrace self-confidence, offering fashionable and affordable apparel.”
- “To enrich people’s lives with wholesome and delicious food, while nourishing communities and promoting sustainability.”
- “To be a global leader in technology, driving positive change and transforming lives through innovative solutions.”
- “To create unforgettable experiences and lasting memories, offering exceptional hospitality and personalized services.”
- “To enhance everyday experiences with cutting-edge technology, providing reliable and intuitive products for our customers.”
- “To make fitness accessible to everyone, inspiring a healthier world through high-quality and affordable exercise equipment.”
- “To champion sustainability and environmental responsibility, producing eco-friendly products that contribute to a greener planet.”
- “To empower aspiring musicians with high-quality instruments and resources, nurturing a love for music and creativity.”
Mission Statement Examples for Business Plan
Create impactful business plans with strong mission statements for business plan outlining purpose and goals.
- “To provide top-notch marketing services that drive business growth and success for our clients, achieving mutual prosperity.”
- “To be a leading provider of eco-friendly cleaning products, promoting a greener and healthier lifestyle for our customers.”
- “To revolutionize the transportation industry with innovative electric vehicles, reducing carbon emissions and promoting sustainability.”
- “To offer premium skincare products that enhance natural beauty, empowering our customers to feel confident and radiant.”
- “To create a platform that connects freelancers with global opportunities, promoting remote work and work-life balance.”
- “To be a reliable and customer-centric IT solutions provider, enabling businesses to thrive in the digital age.”
- “To revolutionize the healthcare sector with advanced medical devices, improving patient outcomes and quality of life.”
- “To offer personalized online learning experiences, empowering students to achieve academic excellence and career success.”
- “To be the go-to destination for home improvement solutions, making every house a dream home for our customers.”
- “To empower small businesses with intuitive and efficient accounting software, enabling financial growth and success.”
Project Mission Statement Examples
Craft clear and focused project mission statements to steer projects towards successful completion.
- “To develop a mobile app that revolutionizes communication, providing seamless connectivity for users worldwide.”
- “To create a state-of-the-art eco-friendly building, showcasing sustainability and cutting-edge architecture.”
- “To organize a charity event that raises awareness and funds for underprivileged children’s education.”
- “To design a user-friendly e-commerce website, providing a seamless shopping experience for customers.”
- “To conduct a research study that advances scientific knowledge and contributes to medical advancements.”
- “To launch a marketing campaign that increases brand awareness and drives customer engagement.”
- “To organize a community clean-up initiative, promoting environmental stewardship and community involvement.”
- “To develop a comprehensive employee training program that enhances skills and improves job performance.”
- “To implement an efficient supply chain management system, optimizing inventory control and reducing costs.”
- “To plan and execute a team-building retreat that fosters collaboration and strengthens team bonds.”
Company Mission Statement Examples for Different Industries
Technology and Electronics Industry Mission Statement Examples
- To innovate and shape the future of technology, empowering individuals and businesses with cutting-edge products and solutions.
- To create seamless digital experiences that enhance connectivity, efficiency, and productivity for users worldwide.
- To revolutionize the electronics industry with sustainable and eco-friendly products that improve lives while preserving the environment.
- To be the leading provider of software solutions that simplify complexities and enrich the digital lives of our customers.
- To empower the global community through open-source technology, fostering collaboration and knowledge-sharing.
- To leverage artificial intelligence and machine learning to create intelligent products that anticipate and meet customer needs.
- To pioneer breakthroughs in robotics, automation, and AI, transforming industries and enhancing human lives.
- To be at the forefront of virtual reality and augmented reality technology, redefining how people interact with digital content.
- To enable global connectivity through the development of 5G networks and advanced communication solutions.
- To harness renewable energy sources and sustainable practices in manufacturing, promoting a greener technology ecosystem.
Automotive Industry Mission Statement Examples
- To design and manufacture vehicles that prioritize safety, efficiency, and environmental sustainability.
- To create innovative automotive solutions that provide comfort, convenience, and reliability for customers worldwide.
- To lead the automotive market by delivering vehicles that exceed customer expectations in performance and design.
- To pioneer electric mobility solutions that reduce carbon emissions and promote sustainable transportation.
- To be a leader in autonomous driving technology, revolutionizing mobility and enhancing road safety.
- To continuously improve vehicle safety features and technologies, aiming for zero accidents on the roads.
- To foster a culture of innovation and collaboration, driving advancements in automotive engineering and design.
- To provide personalized mobility solutions that cater to diverse customer needs and preferences.
- To be an industry leader in vehicle connectivity, enabling seamless integration with smart devices and services.
- To promote responsible manufacturing practices and reduce the environmental impact of the automotive industry.
Retail Industry Mission Statement Examples
- To offer a diverse range of high-quality products at competitive prices, ensuring customer satisfaction and loyalty.
- To provide exceptional customer service and a seamless shopping experience that delights customers at every touchpoint.
- To be a one-stop destination for customers, offering convenience, variety, and affordability in retail.
- To create engaging and immersive retail environments that enhance the shopping experience.
- To foster a culture of inclusivity and diversity, ensuring that our products cater to customers from all walks of life.
- To continuously innovate and adapt to changing consumer trends and preferences.
- To be a responsible retailer, promoting sustainable and ethical practices in sourcing and operations.
- To support local communities and contribute positively to society through philanthropy and social initiatives.
- To embrace digital transformation, integrating online and offline channels to provide an omnichannel shopping experience.
- To be a trusted partner for customers, guiding them in making informed purchasing decisions.
Healthcare and Pharmaceuticals Industry Mission Statement Examples
- To improve global health outcomes through research, innovation, and the development of life-saving therapies and medicines.
- To provide accessible and compassionate healthcare services that enhance patient well-being and promote a healthier society.
- To lead the pharmaceutical industry by discovering breakthrough treatments and ensuring their availability to those in need.
- To be at the forefront of medical research, advancing our understanding of diseases and potential cures.
- To develop personalized medicine solutions that cater to individual patient needs and genetic profiles.
- To promote health and wellness through education and awareness campaigns, empowering individuals to take charge of their well-being.
- To invest in advanced healthcare technologies and digital health solutions to enhance patient care and outcomes.
- To collaborate with healthcare professionals and organizations to tackle global health challenges and epidemics.
- To ensure patient safety and regulatory compliance at every stage of the drug development process.
- To prioritize diversity and inclusion in our workforce, fostering a culture of innovation and collaboration in healthcare research.
Financial Services Industry Mission Statement Examples
- To be a trusted financial partner, empowering individuals and businesses to achieve their financial goals and dreams.
- To provide secure, efficient, and user-friendly financial services that help customers make informed financial decisions.
- To promote financial literacy and inclusion, ensuring that everyone has access to the tools and resources for financial success.
- To lead the digital transformation of financial services, offering seamless online and mobile banking solutions.
- To invest in cutting-edge financial technologies that improve the speed, accuracy, and security of transactions.
- To provide personalized financial advice and guidance, tailoring solutions to meet the unique needs of each customer.
- To be a responsible steward of our customers’ finances, promoting transparency and ethical business practices.
- To support economic growth and prosperity by providing capital and financial resources to businesses and entrepreneurs.
- To foster a culture of innovation and continuous improvement, staying ahead of industry trends and customer demands.
- To actively contribute to the economic development and financial stability of the communities we serve.
Food and Beverage Industry Mission Statement Examples
- To produce and distribute safe, nutritious, and delicious food and beverages that enrich the lives of consumers worldwide.
- To lead the food industry with sustainable and responsible practices, prioritizing environmental and social responsibility.
- To innovate and create new food experiences that cater to diverse tastes and dietary preferences.
- To prioritize food safety and quality at every stage of the supply chain, ensuring the highest standards for our products.
- To support local farmers and suppliers, fostering strong and sustainable agricultural communities.
- To promote healthy eating habits and balanced nutrition, contributing to the overall well-being of consumers.
- To be a leader in food innovation, exploring new ingredients and culinary techniques to delight our customers.
- To minimize food waste and adopt circular economy practices
Energy and Utilities Industry Mission Statement Examples
- To develop and deliver sustainable energy solutions that reduce carbon emissions and support a greener planet.
- To ensure reliable and affordable energy supply, powering homes, businesses, and industries around the clock.
- To invest in renewable energy sources and technology to transition towards a more sustainable energy future.
- To improve energy efficiency and promote responsible consumption among customers.
- To prioritize safety and environmental protection in all our energy operations and projects.
- To lead the development of smart grid technology, enabling a more efficient and resilient energy infrastructure.
- To collaborate with governments and stakeholders to address energy challenges and promote sustainable policies.
- To foster a culture of innovation and research, exploring new ways to harness clean and renewable energy sources.
- To be a leader in energy storage solutions, optimizing energy use and reducing wastage.
- To actively engage with local communities, seeking their input and support in energy planning and projects.
Hospitality and Tourism Industry Mission Statement Examples
- To provide exceptional hospitality experiences that create lasting memories for our guests.
- To be the preferred choice for travelers by offering unparalleled service and comfort in our hotels and resorts.
- To showcase the beauty and culture of our destinations, promoting sustainable tourism practices.
- To deliver personalized guest experiences that cater to individual preferences and needs.
- To prioritize the safety and well-being of our guests and employees at all times.
- To foster a diverse and inclusive workforce, reflecting the richness of the communities we serve.
- To be a leader in eco-friendly and responsible tourism, minimizing our environmental impact.
- To support local businesses and contribute positively to the economic growth of our host communities.
- To continuously innovate and evolve our offerings to meet the changing needs of travelers.
- To be a responsible corporate citizen, giving back to society through philanthropy and community initiatives.
Fashion and Apparel Industry Mission Statement Examples
- To create stylish and high-quality fashion apparel that empowers individuals to express their unique identities.
- To be a trendsetter in the fashion industry, anticipating and delivering the latest styles and designs.
- To promote sustainable and ethical fashion practices, ensuring the well-being of workers and the environment.
- To celebrate diversity and inclusivity through our fashion collections, catering to customers of all shapes, sizes, and backgrounds.
- To prioritize customer satisfaction and deliver exceptional shopping experiences that inspire loyalty.
- To support local artisans and craftsmen, preserving traditional techniques and cultural heritage in our designs.
- To be a responsible fashion brand, contributing to positive social change and gender equality in the industry.
- To invest in cutting-edge technology and innovation to enhance the production and distribution of our fashion products.
- To champion body positivity and promote a healthy body image in the fashion industry.
- To continuously engage with our customers and take their feedback into consideration to improve our products and services.
Real Estate and Property Development Industry Mission Statement Examples
- To create vibrant and sustainable communities through innovative real estate and property development projects.
- To provide superior real estate services that exceed customer expectations and build long-lasting relationships.
- To prioritize architectural excellence and quality craftsmanship in our construction and development projects.
- To be a leader in green building and eco-friendly design, minimizing our environmental footprint.
- To support affordable housing initiatives and address housing challenges in urban and rural areas.
- To foster a culture of integrity, transparency, and ethical business practices in all our real estate dealings.
- To invest in smart and resilient infrastructure, enhancing the quality of life for residents and tenants.
- To collaborate with local governments and stakeholders to shape the urban landscape and contribute to urban planning.
- To continuously explore new opportunities and expand our real estate portfolio in strategic locations.
- To embrace digital transformation in real estate services, enhancing efficiency and customer convenience.
Education and E-learning Industry Mission Statement Examples
- To provide accessible and high-quality education that empowers individuals to reach their full potential.
- To foster a love for learning and curiosity, inspiring lifelong learners in an ever-changing world.
- To leverage technology and e-learning platforms to deliver personalized and interactive educational experiences.
- To support educators and institutions with innovative tools and resources for effective teaching and learning.
- To promote inclusive education, ensuring that education is accessible to learners of all backgrounds and abilities.
- To invest in research and development to improve educational outcomes and learning methodologies.
- To collaborate with schools and educational organizations to address the challenges of the education sector.
- To be a leader in educational innovation, exploring new ways to enhance learning and knowledge-sharing.
- To engage with parents and caregivers as partners in the educational journey of their children.
- To contribute to the advancement of education globally, advocating for education as a fundamental human right.
Media and Entertainment Industry Mission Statement Examples
- To entertain and inspire audiences worldwide with compelling and impactful content.
- To be a leading media and entertainment company, setting the standard for creativity and storytelling.
- To embrace diversity and inclusivity in our content, representing a wide range of voices and perspectives.
- To foster a culture of innovation and artistic freedom, nurturing talent and creativity in our industry.
- To engage with our audiences and create meaningful connections through our content and experiences.
- To promote responsible media practices and uphold the highest ethical standards in journalism and reporting.
- To leverage technology and digital platforms to reach audiences and adapt to changing media consumption habits.
- To support emerging artists and content creators, providing opportunities for talent development and growth.
- To be a socially responsible media company, using our platform to advocate for positive social change.
- To be a trusted source of information and entertainment, upholding the values of accuracy and integrity in our content.
Transportation and Logistics Industry Mission Statement Examples
- To provide efficient and reliable transportation solutions that connect people and goods around the world.
- To be a leader in logistics and supply chain management, optimizing the movement of goods and resources.
- To prioritize safety and sustainability in our transportation operations, reducing our carbon footprint.
- To invest in cutting-edge technology and innovation to enhance the efficiency of transportation and logistics.
- To support global trade and economic growth by facilitating the smooth movement of goods and cargo.
- To foster a culture of customer-centricity, tailoring our transportation services to meet diverse customer needs.
- To be a responsible corporate citizen, engaging in community development and social initiatives in our operational areas.
- To collaborate with governments and industry stakeholders to address transportation challenges and improve infrastructure.
- To empower our employees and drivers with training and resources to ensure top-notch service delivery.
- To continuously improve our transportation and logistics services through feedback and customer insights.
Sports and Fitness Industry Mission Statement Examples
- To promote health, wellness, and an active lifestyle through our sports and fitness products and services.
- To be a leader in the sports industry, providing top-quality equipment and gear to athletes and enthusiasts.
- To support athletes in their pursuit of excellence, offering training and development programs to hone their skills.
- To foster a culture of inclusivity and diversity in sports, making sports accessible to individuals of all abilities.
- To champion sportsmanship and fair play, upholding the values of integrity and respect in sports competitions.
- To invest in sports research and development, advancing the science and technology of sports performance.
- To inspire and motivate individuals to achieve their fitness goals, providing personalized training and workout programs.
- To engage with communities and schools to promote sports and physical activity for a healthier society.
- To contribute to the growth of sports globally, supporting sports events and initiatives that bring people together.
- To be a socially responsible sports company, using sports as a tool for positive social impact and community development.
Construction and Engineering Industry Mission Statement Examples
- To deliver exceptional construction and engineering solutions that shape the built environment for the better.
- To prioritize safety and quality in our construction projects, ensuring the durability and longevity of our structures.
- To embrace sustainable and green building practices, promoting eco-friendly construction materials and methods.
- To be a leader in engineering innovation, tackling complex challenges and finding innovative solutions.
- To collaborate with architects, designers, and stakeholders to bring visionary projects to life, reflecting the unique needs and aspirations of our clients.
- To invest in the professional development of our construction and engineering teams, fostering a culture of excellence.
- To contribute to the growth and development of local communities through our construction projects.
- To be a reliable and trusted partner for our clients, delivering projects on time and within budget.
- To promote diversity and inclusion in the construction and engineering industry, creating a workforce that reflects the richness of our global community.
- To continuously explore new technologies and construction methods to improve efficiency and sustainability.
- To embrace innovation and digital transformation, leveraging Building Information Modeling (BIM) and other technologies to optimize project outcomes.
- To be an industry leader in safety standards, implementing rigorous safety protocols to protect our employees and stakeholders.
- To leave a lasting legacy through our construction projects, enriching the urban landscape and enhancing the quality of life for residents and users.
Pharmaceuticals and Biotechnology Industry Mission Statement Examples
- To discover and develop breakthrough medicines and therapies that improve and save lives.
- To be a leader in biotechnological innovation, unlocking the potential of biological systems for medical advancements.
- To prioritize patient-centricity in all our pharmaceutical research and development efforts, addressing unmet medical needs.
- To support healthcare professionals in their mission to provide the best care for patients, offering educational resources and training.
- To invest in research and development to tackle complex diseases and medical conditions.
- To be a socially responsible pharmaceutical company, ensuring accessibility and affordability of our medicines worldwide.
- To promote global health and disease prevention through vaccination and public health initiatives.
- To foster a culture of scientific excellence and collaboration, partnering with academic institutions and research organizations.
- To be a sustainable and environmentally conscious pharmaceutical company, reducing our ecological footprint and promoting green practices.
- To contribute to the well-being of society by advocating for health policy and patient advocacy initiatives.
Retail and E-commerce Industry Mission Statement Examples
- To be a customer-centric retail and e-commerce company, offering seamless shopping experiences and exceptional customer service.
- To provide a diverse and curated selection of products that cater to the unique preferences and needs of our customers.
- To promote ethical and sustainable sourcing practices, offering eco-friendly and socially responsible products.
- To leverage technology and data analytics to personalize the shopping journey and recommend tailored product suggestions.
- To empower small businesses and entrepreneurs by providing a platform for them to reach a wider audience.
- To be at the forefront of retail innovation, experimenting with new concepts and formats to adapt to changing consumer behaviors.
- To foster a culture of inclusivity and diversity, creating an environment where all customers feel welcome and represented.
- To continuously improve our logistics and delivery services, ensuring fast and reliable product shipping to customers.
- To be a responsible corporate citizen, giving back to the community and supporting charitable initiatives.
- To be a trusted and reliable retail partner for our customers, building long-term relationships based on trust and integrity.
Telecommunications Industry Mission Statement Examples
- To connect the world through advanced telecommunications solutions, bridging distances and fostering communication.
- To be a leader in telecommunications technology, driving the evolution of 5G and next-generation networks.
- To prioritize network reliability and data security, ensuring the privacy and safety of our customers’ information.
- To invest in digital infrastructure and expand network coverage to bring connectivity to underserved areas.
- To deliver seamless and innovative communication services that enhance the lives of individuals and businesses.
- To support remote and flexible work arrangements through our telecommunications solutions.
- To be a responsible steward of the environment, implementing sustainable practices in our operations.
- To empower communities through digital literacy programs and initiatives to bridge the digital divide.
- To be a customer-first telecommunications company, providing responsive and proactive customer support.
- To champion innovation and research, exploring new technologies and services that push the boundaries of telecommunications.
Health and Wellness Industry Mission Statement Examples
- To promote health and wellness for all, providing accessible and evidence-based products and services.
- To empower individuals to take control of their well-being through education and health resources.
- To be a leader in health and wellness innovation, developing cutting-edge products that enhance quality of life.
- To advocate for preventive health measures and early detection to reduce the burden of chronic diseases.
- To foster a culture of well-being in our organization, prioritizing the health and happiness of our employees.
- To support mental health and emotional well-being through counseling and support services.
- To be a socially responsible health and wellness company, contributing to community health initiatives and charity programs.
- To prioritize sustainability and eco-friendly practices in our products and operations.
- To continuously improve and innovate our health and wellness offerings based on customer feedback and needs.
- To collaborate with healthcare professionals and organizations to promote holistic approaches to health and wellness.
Education and Training Industry Mission Statement Examples
- To provide transformative education and training programs that empower individuals to reach their full potential.
- To be a leader in educational innovation, leveraging technology to enhance learning experiences and outcomes.
- To foster a culture of lifelong learning, inspiring curiosity and a thirst for knowledge.
- To support educators with professional development resources and training opportunities.
- To promote inclusivity and accessibility in education, offering programs that cater to diverse learning styles and needs.
- To be a global advocate for education, collaborating with organizations and governments to address educational challenges.
- To prioritize the well-being and mental health of students and learners, providing a supportive and nurturing learning environment.
- To embrace digital transformation in education, bridging the gap between traditional and online learning methodologies.
- To empower learners to become critical thinkers, problem solvers, and responsible global citizens.
- To continuously evaluate and improve our educational programs to meet the evolving needs of learners in a changing world.
Nonprofit and Social Impact Industry Mission Statement Examples
- To create positive social change and make a lasting impact on the lives of underserved communities.
- To champion social justice and equality, advocating for the rights and well-being of marginalized populations.
- To be a catalyst for philanthropy and charitable giving, mobilizing resources to address pressing social issues.
- To support and strengthen nonprofits and grassroots organizations through capacity-building initiatives.
- To promote transparency and accountability in our operations and use of donor funds.
- To be a voice for change, raising awareness about social challenges and opportunities for collective action.
- To collaborate with partners and stakeholders to maximize the impact of our social impact programs.
- To prioritize sustainability and long-term solutions in our social impact initiatives.
- To be an inclusive and diverse organization, reflecting the communities we serve in our team and leadership.
- To continuously learn and adapt our strategies to address emerging social needs and opportunities.
Travel and Tourism Industry Mission Statement Examples
- To be a trusted and reliable travel partner, offering unforgettable experiences and seamless travel services.
- To promote sustainable tourism practices that preserve cultural heritage and protect the environment.
- To prioritize the safety and well-being of travelers and tourists in all our travel arrangements.
- To foster a culture of hospitality and service excellence, ensuring that every guest feels welcome and valued.
- To support local communities and economies by promoting responsible and ethical tourism.
- To be at the forefront of travel innovation, leveraging technology to enhance travel planning and experiences.
- To be a responsible corporate citizen, giving back to the destinations we operate in through community development initiatives.
- To provide personalized travel itineraries and customized experiences to meet diverse traveler preferences.
- To continuously evolve and expand our travel offerings to meet the changing needs and interests of travelers.
- To advocate for travel as a source of cultural exchange and global understanding, breaking down barriers and promoting peace.
Financial Services and Fintech Industry Mission Statement Examples
- To be a leading financial services provider, offering comprehensive and tailored solutions to meet our clients’ financial goals.
- To promote financial inclusion and literacy, empowering individuals and businesses to make informed financial decisions.
- To champion fintech innovation, leveraging technology to enhance the efficiency and accessibility of financial services.
- To be a trusted partner in financial planning and wealth management, guiding our clients towards a secure financial future.
- To prioritize transparency and integrity in all our financial transactions and advisory services.
- To support economic growth and prosperity by providing access to capital and financial resources for businesses.
- To foster a culture of financial responsibility and risk management, ensuring the stability and resilience of our services.
- To invest in cutting-edge cybersecurity measures to protect our clients’ sensitive financial information.
- To be a socially responsible financial institution, contributing to community development and philanthropic initiatives.
- To empower our clients with financial knowledge and tools to achieve their short-term and long-term financial objectives.
- To collaborate with regulatory authorities and adhere to industry best practices to maintain compliance and uphold ethical standards.
- To continuously innovate and adapt to emerging financial trends and digital advancements in the financial services landscape.
- To build lasting relationships with our clients, based on trust, reliability, and personalized financial guidance.
Company Mission Statement Examples Different Departments
Human Resources Department Mission Statement Examples
- To attract, develop, and retain a diverse and talented workforce that drives our company’s success.
- To foster a culture of inclusion and belonging, where all employees feel valued and empowered.
- To provide exceptional HR services and support to enable our employees to thrive personally and professionally.
- To champion learning and development opportunities that enhance employees’ skills and career growth.
- To ensure fair and equitable HR practices, promoting diversity and equal opportunities for all.
- To cultivate strong employee relations and a positive work environment built on trust and respect.
- To be a strategic partner to the organization, aligning HR initiatives with business goals.
- To prioritize employee health and well-being through wellness programs and benefits.
- To maintain compliance with labor laws and regulations while upholding ethical standards.
- To continuously improve HR processes and systems to enhance efficiency and employee satisfaction.
Finance Department Mission Statement Examples
- To provide accurate and timely financial reporting that supports informed decision-making.
- To ensure strict financial controls and risk management to safeguard company assets.
- To optimize financial resources and drive cost efficiency throughout the organization.
- To be a trusted advisor to business units, offering financial insights and analysis.
- To maintain transparency and accountability in financial transactions and budgeting.
- To support strategic planning and investment decisions through robust financial analysis.
- To comply with financial regulations and standards, adhering to ethical practices.
- To drive continuous process improvements in financial operations and reporting.
- To facilitate budgeting and forecasting processes that align with company objectives.
- To foster a culture of financial responsibility and fiscal discipline across the organization.
Marketing Department Mission Statement Examples
- To create compelling and impactful marketing campaigns that resonate with our target audience.
- To build brand awareness and loyalty through innovative and creative marketing strategies.
- To utilize data-driven insights to optimize marketing efforts and achieve measurable results.
- To collaborate with cross-functional teams to align marketing initiatives with business objectives.
- To be a thought leader in the industry, setting trends and shaping market perceptions.
- To engage customers through authentic and meaningful brand experiences.
- To leverage digital platforms and social media to reach and engage our audience effectively.
- To conduct market research and competitor analysis to identify growth opportunities.
- To continuously innovate and explore new marketing channels and technologies.
- To measure and analyze marketing performance, refining strategies for optimal impact.
Sales Department Mission Statement Examples
- To drive revenue growth and achieve sales targets through strategic selling approaches.
- To build strong customer relationships based on trust and exceptional service.
- To understand customer needs and provide tailored solutions that add value.
- To lead by example and foster a high-performing and motivated sales team.
- To continuously improve sales processes and efficiency through data-driven insights.
- To be a customer advocate, ensuring their needs are at the forefront of sales strategies.
- To collaborate with marketing and product teams to align sales efforts with market demands.
- To prioritize customer satisfaction and retention through post-sales support.
- To expand market reach and identify new sales opportunities in untapped markets.
- To uphold ethical sales practices and compliance with industry regulations.
Information Technology Department Mission Statement Examples
- To deliver secure and reliable technology solutions that empower our organization.
- To support business operations through efficient and effective IT infrastructure and services.
- To drive digital transformation initiatives that enhance productivity and innovation.
- To ensure data privacy and cybersecurity measures to protect sensitive information.
- To provide responsive IT support that minimizes downtime and disruption.
- To collaborate with business units to identify and implement technology solutions that meet their needs.
- To stay ahead of technological advancements, leveraging cutting-edge tools and systems.
- To foster a culture of continuous learning and development within the IT team.
- To optimize IT processes and workflows to enhance efficiency and user experience.
- To be a strategic partner to the organization, contributing to IT-driven business strategies.
Customer Service Department Mission Statement Examples
- To deliver exceptional customer experiences that exceed expectations.
- To listen actively and empathize with customers’ needs and concerns.
- To provide timely and effective solutions that resolve customer issues.
- To build long-lasting relationships with customers through personalized service.
- To continuously improve customer service processes based on feedback and insights.
- To empower customer service representatives with the knowledge and tools to deliver outstanding service.
- To be a customer advocate within the organization, ensuring customer-centricity in all operations.
- To maintain a positive and service-oriented work culture among customer service teams.
- To address customer feedback and complaints with urgency and professionalism.
- To measure customer satisfaction and loyalty, using data to drive service improvements.
Research and Development Department Mission Statement Examples
- To drive innovation and develop cutting-edge products and solutions.
- To conduct rigorous research to identify market trends and customer needs.
- To collaborate with cross-functional teams to translate research findings into actionable strategies.
- To be at the forefront of industry advancements, pushing the boundaries of technological possibilities.
- To protect and leverage intellectual property assets to maintain a competitive edge.
- To prioritize sustainability and eco-friendly practices in product development.
- To continuously improve product quality and performance through R&D efforts.
- To invest in talent development and foster a culture of creativity and exploration.
- To conduct feasibility studies and risk assessments to guide product development decisions.
- To align R&D initiatives with the company’s long-term vision and growth objectives.
Supply Chain and Logistics Department Mission Statement Examples
- To optimize supply chain operations for maximum efficiency and cost-effectiveness.
- To maintain a robust and reliable network of suppliers and logistics partners.
- To ensure seamless coordination and collaboration across the supply chain.
- To implement sustainable and eco-friendly practices in supply chain operations.
- To leverage technology and data analytics for real-time supply chain visibility and insights.
- To be proactive in identifying and mitigating supply chain risks and disruptions.
- To streamline inventory management and distribution processes.
- To continuously evaluate and onboard suppliers who align with our values and standards.
- To prioritize customer-centricity in supply chain operations to meet delivery expectations.
- To foster a culture of continuous improvement and innovation within the supply chain team.
Legal and Compliance Department Mission Statement Examples
- To uphold the highest standards of legal and ethical conduct across the organization.
- To provide expert legal counsel and guidance to support business decision-making.
- To ensure compliance with laws, regulations, and industry standards.
- To protect the company’s legal rights and interests through sound contract management.
- To conduct thorough legal research and analysis to inform risk management strategies.
- To promote a culture of ethics and integrity throughout the organization.
- To collaborate with internal stakeholders and external partners on legal matters.
- To stay informed about legal developments that impact the industry and the company.
- To conduct regular compliance training to educate employees on legal and ethical responsibilities.
- To prioritize transparency and accountability in all legal and compliance activities.
Operations Department Mission Statement Examples
- To streamline and optimize business operations to drive efficiency and productivity.
- To ensure the seamless execution of day-to-day operations to meet customer demands.
- To implement best practices and standards to maintain quality and consistency.
- To continuously monitor operational performance and identify areas for improvement.
- To foster a culture of teamwork and collaboration among operational teams.
- To prioritize workplace safety and implement protocols to protect employees.
- To invest in technology and automation to enhance operational processes.
- To proactively address operational challenges and develop contingency plans.
- To optimize resource allocation and capacity planning to meet business needs.
- To align operational strategies with the company’s overall mission and objectives.
Public Relations and Communications Department Mission Statement Examples
- To build and maintain a positive brand reputation through strategic communications.
- To engage with stakeholders and media to share impactful stories about the company.
- To manage crisis communications and protect the company’s brand in times of adversity.
- To craft compelling messaging and narratives that resonate with target audiences.
- To leverage traditional and digital channels to reach and engage stakeholders effectively.
- To advocate for transparent and authentic communication within the organization.
- To conduct media relations and cultivate positive relationships with journalists and influencers.
- To monitor and analyze media coverage and sentiment to inform PR strategies.
- To champion corporate social responsibility initiatives and community engagement.
- To align PR and communications efforts with the company’s values and mission.
Strategy and Business Development Department Mission Statement Examples
- To develop and implement strategic plans that drive business growth and expansion.
- To conduct market research and competitor analysis to identify new opportunities.
- To collaborate with cross-functional teams to execute strategic initiatives.
- To assess and prioritize investment opportunities that align with the company’s vision.
- To identify emerging trends and disruptions that could impact the industry.
- To foster a culture of innovation and forward-thinking in the organization.
- To evaluate and optimize business models to enhance profitability and sustainability.
- To create data-driven strategies that capitalize on market demand and customer preferences.
- To monitor industry trends and regulatory developments to inform strategic decisions.
- To measure and track the success of strategic initiatives to drive continuous improvement.
Engineering Department Mission Statement Examples
- To design and develop innovative engineering solutions that meet client needs.
- To uphold the highest standards of safety and quality in engineering projects.
- To collaborate with clients to understand their requirements and deliver customized solutions.
- To optimize engineering processes and workflows to improve efficiency and productivity.
- To stay informed about the latest advancements in engineering technologies and methodologies.
- To foster a culture of creativity and problem-solving within the engineering team.
- To prioritize sustainable and environmentally friendly engineering practices.
- To conduct thorough risk assessments and feasibility studies for engineering projects.
- To ensure seamless project execution and on-time delivery of engineering solutions.
- To be a trusted and reliable engineering partner, committed to excellence and client satisfaction.
Quality Assurance and Compliance Department Mission Statement Examples
- To establish and enforce rigorous quality standards across all business processes.
- To conduct regular audits and inspections to ensure compliance with regulations and industry standards.
- To identify areas of improvement and implement corrective actions to enhance quality.
- To promote a culture of quality and continuous improvement throughout the organization.
- To collaborate with cross-functional teams to embed quality principles into operations.
- To monitor and evaluate product and service quality through customer feedback and data analysis.
- To conduct thorough testing and validation to ensure products meet customer expectations.
- To maintain documentation and records to demonstrate compliance and adherence to quality standards.
- To prioritize customer satisfaction and deliver products and services that meet their needs.
- To invest in quality training and development to equip employees with the knowledge and skills for quality assurance.
Environmental, Health, and Safety (EHS) Department Mission Statement Examples
- To prioritize the health and safety of employees, customers, and the community.
- To develop and implement EHS policies and programs that ensure compliance with regulations.
- To conduct risk assessments and implement preventive measures to minimize hazards.
- To promote a culture of safety awareness and accountability throughout the organization.
- To monitor and report on environmental performance, striving for sustainability and reduced environmental impact.
- To provide EHS training and resources to empower employees with safety knowledge.
- To collaborate with regulatory bodies and industry partners to stay informed about best practices.
- To implement emergency response plans and preparedness measures to address potential incidents.
- To conduct incident investigations to identify root causes and prevent future occurrences.
- To advocate for responsible and eco-friendly practices that support environmental conservation.
Project Management Department Mission Statement Examples
- To lead and execute projects efficiently and effectively to achieve project goals.
- To manage project scope, schedule, and budget to ensure successful project delivery.
- To communicate and collaborate with stakeholders to ensure project alignment with expectations.
- To conduct thorough risk assessments and develop mitigation strategies for project challenges.
- To leverage project management methodologies and tools to optimize project outcomes.
- To build and lead high-performing project teams, fostering collaboration and motivation.
- To prioritize client satisfaction and deliver projects that meet or exceed their requirements.
- To promote accountability and transparency in project performance tracking and reporting.
- To continuously improve project management processes based on lessons learned.
- To be adaptable and agile in responding to changing project requirements and dynamics.
Legal and Compliance Department Mission Statement Examples
- To uphold the highest standards of legal and ethical conduct across the organization.
- To provide expert legal counsel and guidance to support business decision-making.
- To ensure compliance with laws, regulations, and industry standards.
- To protect the company’s legal rights and interests through sound contract management.
- To conduct thorough legal research and analysis to inform risk management strategies.
- To promote a culture of ethics and integrity throughout the organization.
- To collaborate with internal stakeholders and external partners on legal matters.
- To stay informed about legal developments that impact the industry and the company.
- To conduct regular compliance training to educate employees on legal and ethical responsibilities.
- To prioritize transparency and accountability in all legal and compliance activities.
Customer Service Department Mission Statement Examples
- To deliver exceptional customer experiences that exceed expectations.
- To listen actively and empathize with customers’ needs and concerns.
- To provide timely and effective solutions that resolve customer issues.
- To build long-lasting relationships with customers through personalized service.
- To continuously improve customer service processes based on feedback and insights.
- To empower customer service representatives with the knowledge and tools to deliver outstanding service.
- To be a customer advocate within the organization, ensuring customer-centricity in all operations.
- To maintain a positive and service-oriented work culture among customer service teams.
- To address customer feedback and complaints with urgency and professionalism.
- To measure customer satisfaction and loyalty, using data to drive service improvements.
Research and Development Department Mission Statement Examples
- To drive innovation and develop cutting-edge products and solutions.
- To conduct rigorous research to identify market trends and customer needs.
- To collaborate with cross-functional teams to translate research findings into actionable strategies.
- To be at the forefront of industry advancements, pushing the boundaries of technological possibilities.
- To protect and leverage intellectual property assets to maintain a competitive edge.
- To prioritize sustainability and eco-friendly practices in product development.
- To continuously improve product quality and performance through R&D efforts.
- To invest in talent development and foster a culture of creativity and exploration.
- To conduct feasibility studies and risk assessments to guide product development decisions.
- To align R&D initiatives with the company’s long-term vision and growth objectives.
Supply Chain and Logistics Department Mission Statement Examples
- To optimize supply chain operations for maximum efficiency and cost-effectiveness.
- To maintain a robust and reliable network of suppliers and logistics partners.
- To ensure seamless coordination and collaboration across the supply chain.
- To implement sustainable and eco-friendly practices in supply chain operations.
- To leverage technology and data analytics for real-time supply chain visibility and insights.
- To be proactive in identifying and mitigating supply chain risks and disruptions.
- To streamline inventory management and distribution processes.
- To continuously evaluate and onboard suppliers who align with our values and standards.
- To prioritize customer-centricity in supply chain operations to meet delivery expectations.
- To foster a culture of continuous improvement and innovation within the supply chain team.
How to Write a Company Mission Statement
Crafting a compelling and effective company mission statement is a crucial step in defining the purpose and direction of your business. A well-crafted mission statement serves as a guiding beacon, communicating the company’s core values, aspirations, and commitment to its stakeholders. Here are the essential steps to create an impactful mission statement:
1. Understand Your Why: Start by deeply understanding the reason your company exists. Reflect on the underlying passion and motivation that drives your business. Ask yourself, “What problem are we solving?,” “Who do we serve?,” and “What value do we bring?”
2. Involve Key Stakeholders: Engage key stakeholders, including employees, founders, and management, in the process. Gather insights and perspectives from different viewpoints to create a comprehensive and inclusive mission statement.
3. Be Clear and Concise: Keep the mission statement clear, concise, and easily understandable. Avoid jargon and complex language. Aim for a statement that can be easily memorized and internalized by everyone in the organization.
4. Express Your Values: Communicate the core values and beliefs that underpin your company’s culture and operations. Highlight the principles that guide your decision-making and define your brand identity.
5. Focus on Impact: Emphasize the impact your company aims to make in the world. Describe how you intend to bring positive change to your customers, community, or the broader society.
6. Be Inspirational: Use inspiring and motivational language to ignite passion and commitment among employees and stakeholders. Your mission statement should evoke a sense of purpose and excitement about the company’s future.
7. Align with Long-Term Goals: Ensure that the mission statement aligns with your long-term business objectives and vision. It should be forward-looking and aspirational, guiding the company’s growth and evolution.
Importance and Purpose of a Company Mission Statement
A company mission statement holds significant importance as it serves multiple critical purposes for the organization:
1. Strategic Direction: The mission statement defines the company’s strategic direction, acting as a roadmap for decision-making and goal-setting. It helps in prioritizing initiatives that align with the overall mission.
2. Brand Identity: A well-crafted mission statement communicates the company’s values, culture, and identity to customers and stakeholders. It establishes a strong brand image and reputation.
3. Employee Engagement: The mission statement plays a vital role in engaging employees by providing them with a sense of purpose and belonging. It motivates them to work towards a common goal.
4. Stakeholder Communication: The mission statement serves as a concise and powerful message to stakeholders, including investors, partners, and the community. It showcases the company’s commitment and integrity.
5. Decision-Making Framework: In times of ambiguity or challenges, the mission statement acts as a decision-making framework, helping leaders make choices that align with the company’s values and goals.
Key Components of a Company Mission Statement
A well-crafted company mission statement typically comprises the following key components:
1. Purpose: Clearly articulate the purpose or reason for the company’s existence. Describe the problems you aim to solve or the needs you fulfill in the market.
2. Target Audience: Identify the primary target audience or customer segment that your company serves. This helps in focusing your efforts and resources effectively.
3. Values and Beliefs: Communicate the core values and beliefs that guide your company’s actions and behaviors. These values define the company culture and principles.
4. Products or Services: Briefly mention the products or services your company offers. It helps stakeholders understand your primary business offerings.
5. Differentiation: Highlight what sets your company apart from competitors. Describe the unique value proposition that makes you stand out in the market.
A compelling mission statement that encompasses these components will serve as a powerful tool in driving the success and growth of your company.