Our Amazon FBA business will focus on providing a variety of bundled cleaning and cooking supplies and
equipment, targeting mid-range quality at a moderate price. By offering bundled items, we aim to save
customers time, effort, and money, as well as provide a convenient, one-stop shopping experience.
Target Market
Our primary customers will be middle-class working professionals ages 25-45 likely with a growing family who
cannot afford to spend time researching common tools and supplies. They value high quality items but don’t
always have the budget to splurge on name brand products. This customer archetype can be broken down
further into the following segments:
1.
Time-conscious shoppers: Busy individuals seeking a convenient, one-stop solution for purchasing
curated cleaning and cooking supplies.
2.
Home cooks and baking enthusiasts: Customers looking for quality, affordable, and innovative
cookware and baking tools to enhance their culinary experience.
3.
Budget-conscious buyers: Consumers seeking mid-range quality products at reasonable prices to
maximize value.
4.
Environmentally-conscious consumers: Individuals prioritizing eco-friendly and sustainable products for
their cleaning and cooking needs.
Competitors and Differentiation
Key competitors to consider include:
●
Major physical retailers such as Walmart and Target
●
Online marketplaces outside of Amazon such as eBay and Wayfair
●
Specialty stores that serve an eclectic range of options
●
Other Amazon FBA sellers
ModHome will set itself apart from these options through:
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A transparent and professional product vetting process
●
Providing bundled options that minimize pricing
●
Competitive shipping and return policies
Why Us
Our team is made up of highly skilled and experienced researchers who take the time to thoroughly review and
test each product before it’s ever offered. Combining such a personalized experience with the fulfillment and
distribution capabilities of Amazon will help us hit a positive blend of product quality, speed, and affordability.
Funding Needs
We are seeking an initial investment of $40,000 to cover our initial inventory, Amazon FBA fees, marketing and
advertising costs, product research tools, and web development for our external site. This should provide us
with enough of a runway to get up and running with the goal of becoming profitable within 6-months.
Sales Channels
Our primary sales channel will be directly selling through Amazon. We will also sell through our own website
and test in-person purchases through pop-up shops and potential brick-and-mortar retail partnerships.
