PEPSI COLA DISTRIBUTION BUSINESS PLAN
I. EXECUTIVE SUMMARY
Business Name: RefreshCo Beverage Distribution Tagline: “Delivering Refreshment, Anytime,
Anywhere.” RefreshCo Beverage Distribution is a wholesale and retail distributor of Pepsi Cola and
other PepsiCo products in Digos City and surrounding areas. Our mission is to provide reliable, timely,
and cost-effective beverage distribution to retailers, restaurants, and convenience stores. Initial Capital:
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1,500,000 Projected Monthly Sales:
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300,000 Projected Annual Sales:
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3,600,000 Break-even
Point: Within 12 months Our competitive advantage lies in strong supplier relationships, efficient
logistics, and a commitment to customer satisfaction. We aim to become the leading Pepsi Cola
distributor in the region within five years.
II. BUSINESS DESCRIPTION
Nature of Business: Beverage distribution (Pepsi Cola and related products) Legal Structure: Sole
Proprietorship Mission: To deliver high-quality beverages promptly and efficiently to our clients,
ensuring availability and affordability. Vision: To be the most trusted beverage distributor in Davao
Region, expanding to multiple cities within five years. Objectives: 1. Achieve break-even within the first
year. 2. Build partnerships with at least 50 retail outlets in Year 1. 3. Expand product portfolio to include
other PepsiCo brands and complementary beverages by Year 2. 4. Implement a digital ordering system
by Year 3.
III. PRODUCT AND SERVICE LINE
Products: - Pepsi Cola (Regular, Diet, Max) - Mountain Dew - 7Up - Mirinda - Bottled Water (Aquafina) -
Gatorade Pricing: - 1.5L Bottle:
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45 - Case of 24 (330ml cans):
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480 Wholesale discounts for bulk
orders Services: - Door-to-door delivery for retailers - Inventory replenishment scheduling - Promotional
support for partner stores
IV. MARKET ANALYSIS
Industry Overview: The beverage distribution industry in the Philippines is growing steadily, driven by
high demand for carbonated drinks and convenience products. PepsiCo holds a strong market share,
making Pepsi Cola a staple in retail outlets. Target Market: - Retail stores and sari-sari stores -
Restaurants and fast-food chains - Schools and offices - Event organizers SWOT Analysis: Strengths:
Strong brand (Pepsi), reliable supply chain, growing demand Weaknesses: High initial capital,
dependency on PepsiCo pricing Opportunities: Expansion to nearby cities, digital ordering system
Threats: Competition from Coca-Cola distributors, fuel price fluctuations
V. MARKETING AND SALES STRATEGY
