Worried you won’t be able to provide a compelling elevator pitch? Most people are but don’t worry. You’ll learn all you need to know in only 7 minutes to craft an effective elevator pitch every time.
ica.orgAn elevator pitch often referred to as an elevator speech, is a brief, compelling speech you give to introduce yourself, put on your product manager resume, or on your business information report. Its goal is to swiftly and effectively describe the idea so that people will be interested in learning more about you and your work.
Your elevator speech will serve a variety of functions, some more important than others. We can help you with whatever goal you have in mind. Here are some tips on how to write an elevator pitch.
Open your elevator speech with something captivating and relatable. For instance, identify a common industry pain point they’ll be familiar with to spark curiosity stream. From here you can start explaining what you do.
Start with your name. Write about what you do and how you do it. Explain your results and your uniqueness.
Modify what you’ve written. Cut out unnecessary words and muddled phrases. Get rid of the ones that mimic your speech pattern.
Make a recording of your sales presentation. Verify that you haven’t used any unnecessary words and that your phrases don’t seem as forced as those on promotional flyers. Make sure you don’t speak too quickly and remain within the allotted 30 seconds.
The phrase “elevator pitch” comes from the idea that a successful sales presentation may be delivered in about 20 to 30 seconds, the average length of an elevator journey. It should be engaging, easy to recall, and concise. It should also highlight the aspects that set you, your company description, your product, or your concept note apart.
Limit it to the most crucial parts and leave them wanting more. Giving a short description of your personal connection, briefly describing the genre or tone, and then presenting a pitch like a business script logline are frequent elevator pitch formats.
A compelling elevator speech (or pitch) may capture an interviewer’s attention in only 30 to 60 seconds. You want to make an impression with an opening statement of work that highlights who you are, what you do, and why they should hire you.
Even though a brief speech may seem unimportant, initial impressions matter. A well-crafted presentation may transform a one-time interaction with a sales prospect into a long-term client or even a business partner. We hope you found these examples useful and are motivated to create your own powerful elevator pitch.
