10+ Social Media Strategy Examples [ Nonprofit, Marketing, Plan ]


In today’s technologically advanced world, social media’s influence is all over the place, from the emergence of culture to political and military applications. However, one of the best methods to use social media is through business. In this way, you can be certain that you are providing your services to your target market. However, due to its complexity, you might find creating a social media strategy to be difficult. Nonetheless, we got you covered; with our high-quality social media strategy templates and samples, you can be sure that you’ll stand ahead. Check these items below.

10+ Social Media Strategy Examples

1. Social Media Strategy Template

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  • Google Docs

Size: A4, US

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2. Social Media Strategy Proposal Template

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3. Social Media Strategy White Paper Template

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4. Social Media Strategy Plan Template

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  • Google Docs

Size: A4, US

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5. Strategic Social Media Planner Template

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6. Social Media Marketing Strategy

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  • PDF

Size: 187 KB

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7. Sample Social Media Strategic Plan

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Size: 287 KB

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8. Social Media Strategy Example

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9. Basic Social Media Strategy

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Size: 145 KB

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10. Social Media Strategy in PDF

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Size: 3 MB

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11. Printable Social Media Strategy

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Size: 501 KB

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What is a Social Media Strategy?

A social media strategy template is a document that people use to strengthen a business’s social media presence and ensure effective and efficient marketing of their products. In this way, businesses can improve their overall content and brand by creating a plan or any document that boosts this business area.

What are the top four social media platforms?

Whether we like it or not, there will always be leaders among the crowd—entities above the average. So, when it comes to the Social Media Industry, these four companies stand out. They are cut above the rest when it comes to their digital influence and brand. Listed below are these companies and their corresponding influence.

  • Facebook

According to BigCommerce, there are at least 2billion weekly users on Facebook. They even went far to declare that Facebook is #1 in social media advertising, largely because of its benefits and large user base. Some of the methods you can use on the website are giveaways, limited-time sales, and product coupons.

  • Instagram

In 2012, Facebook bought Instagram for a staggering $1 Billion. However, it took only a few years for this little brother (or sister) to prove to the world that it is a king on its own. Where did it stand out? You might want to ask. It’s in the engagement. Its engagement rate is as high as 70% higher than Facebook. This number is according to a 2017 Locowise study.

  • Twitter

Twitter is the gossip-capital of the social media world, filled with accounts from large businesses up to small businesses. However, due to its fast-paced content, your content should be on edge. According to a Twitter blog in 2015, people in Twitter shop as much as 6.9 times a month while the average individual may only shop for 4.3 times a month. So you can be certain that your advertising will see its fruits.

  • Pinterest

Last but not least is Pinterest. This infographic and visual-filled social media website are fourth on our list. It’s a specialized social media that brings high engagement. Its popularity is more on 18-30-year-old women, so you can expect any products within these demographics to greatly enjoy your advertisement— bringing sure sales.

How to Create a Social Media Strategy?

With how you’re faring right now, I believe that you’re ready to create and implement a social media strategy. However, if you still wish to learn the craft itself, it pays to check for these tips down below so you can be sure that you’re missing nothing at all and see your profits go up.

Step 1: Create a Plan

It is not magic that established plans and goals are way better than having no goal at all. It not only foils your efforts. You can even have lasting negative effects on it for your company. So to better help your efforts create a social media plan.

Step 2: Find the Right Demographics

Another thing that you should take care of is the right demographics. If you’re a nonprofit company that’s more on b2b, then make sure to specify the right individuals that can better help your vision. Finding the right demographics is much more fulfilling as your efforts don’t need to be too much, and you’ll surely earn your investments.

Step 3: Have a KPI

KPI or Key Performance Indicator is one of your methods to check whether your company is faring better or worst as expected. So, establishing a fully functional and proper KPI is necessary to enforce your plans and grow your company. So make sure that your company has a KPI and not allow yourselves to be blind.

Step 4: Check for Any Rivals

One of the methods for a company to grow is to have rivals. Some companies in the world consider some companies their competitor and innovate their products better. So make sure that you are doing everything to innovate as not anyone wants to be another Nokia.

Step 5: Create a Quality Content

Content brings SEO. SEO means Search Engine Optimization. Although you’re using social media, it is still necessary to ensure that your content is quality and not a laughingstock. 

Step 6: Update Daily

According to a study by OrbitMeda.com, daily posts and blogs are important to increase SEO. The numbers state that there is at least 2% to pages and blogs posted daily. So, with that in mind, make sure that you’re updating your content as much as possible. In this way, you ensure that you have a proper stream of people checking out your products.

FAQs

Why do we need a social media strategy?

The need for this document boils out to the concept that “if you aim it, at least you’ll hit something, if you aim for nothing, you’ll get nothing.” It teaches the team and the company to be visionary and dictate improvement themselves.

Is social media necessary?

Depending on where you’re looking, social media can be both a threat and an opportunity. So whether you like it or not, your social media presence is necessary to create branding and customer service.

How powerful is social media?

According to Statista, at least 246 million Americans used social media in 2019. However, this is not final as there is still a bigger market whenever you want to look for one.

The world is evolving into a more technologically-inclined world. We can see these from the current market and the methods of man. Elections, trade, military, almost everything revolves around the internet. The internet’s growth started with social media, so you can say that a strategy to use this avenue is necessary.

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