Asking a to answer a survey as a customer would sometimes annoy you but if you are on the shoes of the business who are asking you to fill out surveys, it would be as if your life depends on the survey you are handing out to your customers. It is through a survey wherein the business would be able to determine what makes the customers come back for more and to buy or avail of their products or survey.

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It has been said that customers are the lifeblood of a business and without them, there would be no business at all. For any business that has been recently opened, a survey is important because this can help them determine what can effectively attract possible new customers. Through a survey, you will be able to know what can make a customer commit to buying one of your products or availing of your services and if ever their preferences would change, you would still be able to keep track of it. You may also see health questionnaire examples.

Surveys can be of great help for the management team when it comes to finding out who their customers are, what makes them tick, what their reasons are for buying your products or availing of your services, why they prefer your products or services over your competitors, how you can keep them for the rest of the life of your business, and among others. All of these can be easily answered with the use of a survey. You may also like survey questionnaire examples.

If you have a business related to food, you can make use of the food surveys that we have uploaded here in this article that can surely help you in determining the pulse of your customers. You may also see what is a survey questionnaire?

Food and Health Survey Report Example

2016 Food and Health Survey Example

Advantages and Disadvantages of Conducting Surveys

Advantages

1. High Representativeness

If you want a tool that can provide you a high level of capability to represent a large population, survey is the best tool you can use. Since surveys are directed and distributed to a large group of people, you will also be able to gather an equally huge number of data which can give you a better and more detailed description of the relative characteristics of the population that is the target of your study. And you cannot only gather a huge amount of data by using a survey; you can also gather data that contains the attributes of the larger population. You may also see examples of writing a brand awareness survey.

2. Low Costs

If you want to gather data and not shell out a lot of money for it, you can always make use of a survey because you would only then have to pay for the production of survey questionnaires and that’s just it. Compared to focus groups and personal interviews, you are not anymore required to pay more for your researchers. You might be interested in examples on how to conduct a business survey.

3. Convenient Data Gathering

If you are looking for an easy and convenient way to gather data, surveys is the perfect tool for that. Surveys are feasible. Aside from personally handing it to a person, you can also send it via e-mail, fax, and with the advancements of technology, you can even create a digitized survey where you would only have to send a link to your target participants. Plus, with the use of surveys, you can reach a lot of people across the globe. You may also check out how to design a marketing survey.

4. Good Statistical Significance

Keep in mind that with the use of surveys, you can gain a high number of representatives. It is also because of that you can also gain and find statistically significant results compared to other data gathering methods like personal interviews and focus groups. With your multiple variables, you can effectively analyze your findings through the use of the survey method. You may also like how to write the perfect survey.

5. Little or No Observer Subjectivity

If you are having a scientific research study, it would be feasible for you to make use of surveys. This is because surveys provide all the participants of your scientific research study with a standardized stimulus, meaning, you will obtain a high reliability obtained and you, as the researcher, will not have your biases get in the way of their research. You may also see restaurant questionnaire examples & samples.

6. Precise Results

Nothing is as reliable as getting precise results and you can get it with the use of the survey method. It is precise because the questions used in a survey is not just any question. Before questions get passed, it undergoes a careful scrutiny and standardization plus it provides uniform definitions to all the participants who are the target study of the survey.

2014 FDA Health and Diet Survey Example

Recent FDA Food Safety Survey Example

Disadvantages

1. Inflexible Design

Throughout the process of data gathering, you cannot change the design of the survey even the method of administering it. However, despite having this disadvantage, it could also be used as a strength because it means that you will get precise and fair results for your study. You may also see sports questionnaire examples & samples.

2. Not Ideal for Controversial Issues

Any controversial topic or issue could not be feasible with the use of a survey. This is because participants would have a difficulty in recalling information that is related to them and if they try to answer it, it might not be accurate or they might not include the complete details. The best way to deal with studies that have controversial topics face-to-face interviews and focus groups. You might be interested in survey examples in word.

3. Possible Inappropriateness of Questions

No matter how many times you have edited and checked your interview questions, there will always be a possibility that the questions you have used are inappropriate for the study.

The tendency of surveys is that you would be constructing questions that are general enough to accomodate your general participants. And as a result, it could not be appropriate to some of your participants. You may also check out marketing research questionnaire examples & samples.

Living Costs and Food Survey Example

Student School Food Survey Example

2015 Nordic Food Survey Example

Food Access and Cost Survey Example

Four Simple Steps to Create and Conduct a Survey

1. Determine Your Sample Group or Your Participants

When you would conduct a survey, you have to make sure that you have already identified your sample group or the participants of your survey. Knowing who your sample group can help you in constructing the question to be used in your survey. Make sure that you decide on a sample group that will definitely not give you inaccurate and biased results. Once you can finally decide on what type of group you are targeting your survey with, you will have then decide how many of them will you be handing out surveys to.

2. Create Your Questions

Now that you have already identified who your target participants are and how many of them you will be handing out a survey to, you can now easily formulate questions. There are various ways or types on how you can display your questions. If you are using a digitized format, you can display it through select lists like radio buttons, check boxes, and matrix. You may also see how to write a survey questionnaire.

3. Test

Now that you already have determined your target group as well as the questions for the survey, it is now time to put your survey to the test. Send out your survey to a few individuals that are not directly involved in the process of creating the survey and ask them to give honest feedback that can help in the improvement or enhancement of the survey you have just created. You may also see examples of self-administered questionnaire & samples.

Here are some of the things you could ask from the people you are testing the survey with:

• 1. Is my survey biased?
• 2. Are the sentences constructed in a way that it can be easily understood?
• 3. Is my survey too long? Too short?
• 4. Does my survey have a smooth flow?

Once you finally obtain their feedback, make sure you make use of these and apply it to your survey in order to have it improved or enhanced.

4. Get it Out

After applying all the necessary corrections and thorough editing, you can now hand out or send your survey to the people you are intending it to send to. Make sure that they are able to get the purpose of your survey as well as understood the instructions on how to fill the survey out. Failure to do so will be a waste of resource such as time and money because if a respondent fails to fill out the survey, it means that the data that you will be able to gather is incorrect and with that you would then have to conduct another survey again which is an obvious waste of time, effort and money. Before you would finally conduct your survey, make sure that it is already flawless, error-free, and effective enough for you to gather accurate and useful results for your study. You may also like marketing questionnaire examples & samples.

We hope that this article has been of help to your food-related business. You may also like survey questionnaire examples if you would like to gain more insights in constructing questions for your survey.