Market research is the term given to the process of gathering facts and data about a business’s target market or customers. Researchers usually conduct market research through surveys in order to collect information from customers or potential customers.
One of the most common surveys conducted by researchers is a customer satisfaction survey, which basically asks a series of questions to customers about a particular product or service offered by a business or a company. This is usually conducted in order to gather enough information on how the product or service is being received by the customers.
A marketing questionnaire, in the simplest sense, is a type of questionnaire used in conducting a market survey or market research. Marketing questionnaires are often administered to customers of a certain market or area. Marketing questionnaires ask a series of questions ranging from what the customers know about the product, to any comments or suggestions about the product.
These questionnaires can be sent through mail or electronic mail, or can be administered through a phone call or one-on-one interaction.
Like other importance of questionnaires, marketing questionnaires are intended to gather the needed information to be interpreted in order to derive the conclusion or results of the study.
Marketing questionnaires make it easier and faster for the researchers to gather the data they need without putting much effort, or wasting time and resources. Because there are many ways to administer a questionnaire, researchers can easily distribute questionnaires to a large population of respondents.
Marketing questionnaires provide the opportunity for customers to speak their minds about certain products and services, and help the researchers determine ways to improve their product or services based on customers’ comments and suggestions.
If you’re a researcher, you know that questionnaires can have a low response rate at times, thus you might feel the need to devise a questionnaire which will have a high response rate. In order to do this, you need to consider a few things when making your marketing questionnaire: