10+ Marketing Research Report Templates


Many corporations use market research to see if their products and services are relevant and interesting to the masses. This helps them figure out the changes in market trends, consumer likes and dislikes, and other various aspects. The results of marketing research are needed for a business owner to decide what the next product marketing plan is. If you want to study the outcome of conducted marketing research, you need a marketing research report. This displays the methods used, the subjects of the research, and the final output. Here are 10+ marketing research reports templates you can use for your research.

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10+ Marketing Research Report Templates

Marketing research is a method used to gather information about the market, your product, and how they would affect each other. To help you with this research, here are sample marketing research templates you can use.

1. Sample Marketing Report

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  • Google Docs
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Size: A4 & US Letter Sizes

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If you are planning on building a startup, you have to be sure that your proposed products and services are favorable to your target market. In business, you can’t just produce something without seeing if it would sell. You need to study how well it would hit the market and who your prospective clients would be. You need to conduct marketing research, study the results, then start your business strategic plan. To help you with this process, here is a Sample Marketing Report Template you can use. You can report your research results in a hassle-free way using this editable template.

2. Market Research Report

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Before you can launch a service or product, you need to analyze its favorability. That’s why you conduct marketing research. You need to make sure that the results of your research are understandable and organized. How can you make the right business proposals if you can’t make sense of the data presented? That is why you need this Market Research Report Template. It has premade content so you can be sure that arrange the data perfectly. From the process to results, you can place all the details in this customizable template.

3. Market Analysis Report

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  • Google Docs
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If you are a market analyst, don’t you want the end product of your surveys and observations to look neat and presentable? You want a document you can confidently show your bosses. If you want to make sure your research business report is well-made, you should give this market analysis report template a try. This template is easy to use and easy to edit so you can fit your specifications with its quality content. You can even edit in graphics and charts of your results in this template. Our skilled team makes it so you can be sure it’s high-quality. Download this template now! 

4. Operative Report Template

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Your prospect market is like a sick patient; you need to understand its conditions before you can start operation. Before you can offer your products and services, you need to figure out what the market needs. After the whole data gathering process is done and dealt with, the next step is to document your variables, methods, and results for further analysis. To help you put everything together, you can use this operative report template. You can use this for your qualitative research; just edit the given labels and add in the data, and you have your technical report!

5. Marketing Research Summary Report Template

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After your marketing research, the next task is to summarize everything. You need to have your process, results, and other key elements reported in one document. This helps analysts and business owners come up with a decision for the company. Maybe your results can lead to new market strategy business plans and other corporate choices.  To keep things together, you can use this Marketing Research Summary Report Template. This customizable template can fit any of your quantitative summaries. It just needs a little editing, and you have what you need. Download this high-quality template now!

6. Research Report Cover Page Template

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When submitting your reports, you need to make sure that it gets your reviewers’ attention. You need to wow them from the very start. Before they read your introduction, they should take some time to look at your cover page. It may not seem like such an important part of the document, but it promises your reviewers that you are about to give them quality content. For your research cover page, you can use IResearch Report Cover Page Template. You can personalize this report template to fit your research. And the best thing? Thi template is free to download! 

7. Market Research Project Report Template

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  • Illustrator
  • MS Excel
  • MS Word
  • Numbers
  • Pages
  • Editable PDF

Size: A4 & US Sizes

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Projects and researches need a lot of time and effort. They have to be properly conducted to make sure you get usable results. That is why the way the results are displayed is also important. The many hours you spent conducting your marketing research would be put to waste if the presented results are unclear. To make sure that the final output of your research is understandable, you can use this Market Research Project Report Template. You can customize this template so that it fits your research project proposal and report perfectly. It’s easy to use, ready to print, and free to download.

8. Marketing Research Daily Work Report Template

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When conducting research, you need to make sure you are constantly gathering data. You have to make sure that there is progress in your research every single day. Stagnant research won’t get you anywhere. You need a research progress chart to record, study, and analyze your data daily to come up with valid results. To help you gather data for your research, you can use the Marketing Research Daily Work Report Template shown above.  This template is 100% customizable, so you can make sure it fits your needs. Ready to print in commercial and personal printers. Try it out now!

9. Marketing Research Project Weekly Status Report Template

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If your research does not need to be checked on daily, you still need to make sure that it gets constant follow up. Checking the status of your research keeps you updated if some other variables, like business trends and competition, come into play. If you plan to survey the weekly status of your research, you should have a standardized progress report for checking your project. What you need is the Marketing Research Project Weekly Status Report Template embedded above. You don’t have to worry about the contents of this template, you have to edit in the necessary details, and it’s ready for use.

10. Marketing Research Scope of Work Report Template

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  • Google Docs
  • MS Word
  • Pages
  • Editable PDF

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For any project, the task and obligations have to be designated. Assigning who does what is part of any organizational flow. Work goals also have to be set so that the desired results can be achieved. In research, there also has to be task designations. No one can do the whole research on their own in a given timeframe. What you need is the Marketing Research Scope of Work Report Template. This template organizes the task assignment in a research team and allows you to sets goals for the whole team. It’s easy to edit and free to download!

11. Market Research Summary Report

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  • PDF

Size: 1.3 MB

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Are you unsure what market research is? Do you need a guide to help you format your work? Your market research report has to be complete. Any missing part can render your results false and invalid. You need to make sure that you place key elements of your research concisely. From the cover to the conclusion, your final report has to be well-made and well-thought-of. If you need a sample for your report, the Market Research Summary Report (shown above) might be what you need. Pattern your research report using this as your guide.

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