People can point out a Coke bottle or a Coke can just by seeing a plastic bottle or can in red colors. This indicates that Coca-Cola has a strong brand identity and brand image.
Brand Identity is the overall visual look of the brand, which will include various brand images like logos, taglines, and design. The brand’s identity should be grounded and connected to the service business or the brand’s product.
Good brand identity will ensure that your brand is distinct enough to stand out in a cluttered global and local marketplace. If you need a good reference for your brand identity, you can use any of the brand identity guides, brand identity checklists, and brand identity elements on the list above.
Begin by researching your target market online. This research should generate a list of interests, objectives, core values, and tastes of your target market. Just be sure to note down everything you have researched on an accessible document or reference that is within your arm’s reach.
Using all the data you have researched, you must gauge the interest in your chosen product or service. This is also the best time to check if there are any local or international competitors in the market. If the interest is quite small or substantial or the market is too crowded, you will need to put a higher importance on making your product or service more unique.
To create a strong brand identity, your brand will need to adopt a specific personality. This is to ensure that your target audience or market will be able to spot your brand without the need of seeing your brand’s logo and tagline.
When you have finished creating your brand’s personality, you must then align said personality to the brand’s image. This means your brand must also visually adopt the personality you have set. The logo and the branding should follow or mimic the personality of the brand.
You will need to market your brand’s personality on various social media platforms like Facebook, Twitter, and Instagram. This will allow you to reach your target audience or market and display the personality of your brand. Not only will you be able to improve your brand’s image and identity, but this will also generate organic interest in your brand.
A positive brand image is characterized by a unique brand logo that is recognizable by the common populace and your target market, an aligned mission, vision, and objective that is properly communicated, and highlights the core values of the brand. The other factor that creates a positive brand image, is that the brand does well in its customer service and ensures a high-quality product. A positive brand image allows the target market to have a positive impression of the brand image and helps organically grow and create interest in the brand. This could lead to an increase in sales and reputation which is good for the brand as a whole. This means a positive brand image is very important to maintain and build.
The best way to build a brand is to first research your target market, this will enable you to make informed decisions on the viability of your product, and the look and feel of your brand. Not only that but a brand should also clearly communicate the ideas presented by the brand. A good brand can make its target market feel a certain way when they will see the brand and use its products. This means that a good brand is unique, charming, and has a product that is either different or has a higher quality than that of the competition.
To build a strong brand identity you will need to make sure the brand is memorable and will make a large impression on your target market. If you want to build a strong brand identity you must do a lot of research on the different values, interests, objectives, and tastes of your target market. Not only do you need to know what your target market wants, but you must also stand out from your competitors in the global and local markets. The brand identity development process should be constantly evolving even when the brand identity has been made.
Brand identity is visualized or conceptualized to help create an identification of the brand image without the use of any visual or audio means. A good brand identity creates an identifiable persona the target market will associate the brand’s image with.