11+ Price List Templates and Examples – PDF


Price lists state the value of a product or service offered by a manufacturer or a company that is visible to prospected customers through show rooms, retail stores, best brochures, and websites. It gives a general idea of how much an article or a substance is worth for purchase. Price lists can also come in different forms and different amounts depending on the region that the products are sold, or to the sales channel used to sell them.

For startup businesses who are creating a price list for the first time, the initial thing to do is to write down all your products and services and divide them into specific categories. Organizing the items first can help the task of listing them down for pricing easier. Once this is accomplished, start creating a fair price for each commodity. Observe the price range of your competitors to make sure that your prices are, at least, in line with them.

You don’t want to scare away potential loyal customers by charging what another establishment will give for half your price. But you also shouldn’t compromise you and your business’s profit by charging too low. Keep your prices at a reasonable level to be fair to both you and your future customers. You may also see list templates and examples.

Grocery Price List Template

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Trifold Price List Template

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Wedding Price List Template

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The Importance of Pricing

Our world is driven by the need to put a value on everything. Which is why, especially in the merchandising world, a product’s monetary value is the central most important aspect of a business.

Although these establishments serve many different purposes, such as giving jobs to people who are supporting families, producing products suitable to the needs of the masses, and paying taxes for the betterment of their country, the major contribution of businesses to society is the value that they give to commodities. You may also see to-do list templates and examples.

When you truly think about it, a business is basically one person, or a group of people, trying to combine all their ideas, creativity, and ingenuity to create something that is appealing enough for customers to be willing to slap a lot of dollars to purchase it. So the combined effort of a group of people focused on one goal has created a value equal to hard cash. You may also like contact list examples.

Now think about the amount of time, labor, and cost you have spent to create that one artifact and think about how much people are willing to pay for it so that they won’t have to do the same tedious process you went through to create it. This is how you put a price on the object you are selling. Value for cash. You may also check out wedding guest list examples.

Simple Price List Template

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Spa Price List Template

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Pricing, or the amount you give for your products’ value, is the biggest factor that can affect a company’s profit, which only emphasizes its importance. Pricing optimization will help you make the best out of what you sell and making the most out of your company’s resources. You may also see management skills list and examples.

Most establishments only use pricing as a way to get ahead of their competitors. A very faulty logic says that if you offer a cheaper price than the next retail store, you will get more customers. However, if your sales percentage and your prices are low for a product, this will only lead to a decrease, or a total obliteration, of profit. Which means that in order to have the ability to lower your prices, your product first needs to actually sell. You may also like how to use your email list to raise more money.

Photography Pricing List Guide

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Modern Wedding Price List Template

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Here are a couple of things that you need to consider for your pricing to make sure you don’t end up having no profit from your products:

1. Profit Margins.

Profit margins look at products per unit sold. Which means that if a product sold at a higher price has a higher sales percentage, it is needless to say that your profit will skyrocket. However, if your products sold at a higher price do not have a high sales rate, your overhead cost will increase per unit unsold.

2. Sales Volume.

Pricing is also an important factor to consider for your company’s profit. The most obvious impact that this will have on your business is the increase or decrease in sales percentage. However, this is reliant on price elasticity or the ability of your consumers to react to price changes. But an overview of how sales volume works it that: raising your prices may result in fewer units sold. You may also see packing list examples.

However, the bigger profit per unit will make up for the decrease in sales percentage. On the other hand, lowering your price may result in bigger profit if your sales percentage rise significantly. Testing the market’s response by altering your price range little by little is the most effective way to know what will work best for your business. You may also check out grocery list examples.

3. Position.

A lot of business owners may not know this but your pricing is also a big factor that can affect how the public perceives your business. It also has a say in your position in the marketplace.

For example, if you have a higher price range, people will think that you have higher quality products or else you will not be able to charge such intimidating prices. On the other hand, there are consumers who are looking for cheaper products, believing that they can get the same value and quality for it as expensive products. You may also like checklist examples in pdf.

4. Market Share.

Pricing is also a factor that affects how competitive you are in the market, or how many customers you attract and how much profit you gain from it. A sales technique practiced by most businessmen is lowering their prices to a level that their competitors cannot meet. Once their brand has become one of the cheapest in their line of business, more customers will be attracted by the products they offer. You may also check out printable checklist examples.

After they attract enough clients who have tried out their brand and have become brand patrons, they will slowly shift back to a higher price, but only to a level enough to not scare away the customers. This technique is effective because people will always be tempted by stores who can give them the same products offered by other merchants but at a lesser monetary value. You might be interested in quality checklist examples & samples.

5. Loss Leaders.

This sales technique is a little play in the psychological aspect of a buyer. For example, a sports apparel store may also choose to sell, say, tennis balls to be able to attract tennis players who buy dozens of cans of tennis balls per year. Now these, usually cheap and ordinary quality, tennis balls will only cost the store very little especially when bought in bulk because it scarcely matters if they are actually bought or not. You may also see to do checklist examples.

The trick lies in strategically placing the tennis balls at the back portion of the store so that the buyer will have no choice but to pass through all the other products that the store sells. The next move relies highly on impulse buying. Once an innocent tennis player seeks out the tennis balls in a store and sees instead this beautiful sports shoe he just can’t not buy, he will end up buying more than he needed and spending more than he intended. You may also like task checklist examples.

6. An Effective Price List

You may think that the only purpose of your price list is to inform people of the rate you charge for your products and services. However, why should you limit your price lists only for information if they can also serve as a promotion?

A single piece of paper containing a bunch of numbers is not a good way to go. Your price list should also be incorporated with the right design elements to be able to add a factor in helping you convince your customers of your products’ worth and value. You may also see blank checklist examples & samples.

Price List Layout Template

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Laser Hair Removal Price List

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A more detailed price list can also give your business more credibility, which is helpful in convincing clients to choose you over a hundred other brands. With such task at hand, it is important to think about the things you include in your price list. A thorough guide should include the following:

1. A short introduction for your business.

Especially if you are still yet to make a resounding brand name, this aspect is important to give your clients an overview of your brand’s values and also to make an impact.

Your introduction should highly depend on the audience you are targeting and the general ambiance you want to create for your name. If you are running a clothing store for teens, you should give out the appearance of being chic and fun. On the other hand, for exclusive restaurants, give it a classy, sophisticated aura to match the dining experience you offer. You may also see registry checklist examples & samples.

2. Photography and colors.

Designing your price list may be the last thing on your priorities but having a visual representation that your patrons can connect to your brand is also an effective marketing technique.

Plus, it will help your sales if your patrons can actually see the products you are offering, even if only through paper. For example, you are creating a price list for hotel rooms you are offering. By involving pictures of the actual rooms, you can give your patrons the alluring idea of a relaxing night on a comfortable bed. This can make your offer much more inviting. You may also like project checklist examples & samples.

3. List of products or services and their corresponding prices.

But don’t just enumerate them, say them. Write a short description of each product or service you offer so your clients can have an idea of what each pricing package includes.

4. Invite.

Simply stating all the products you offer will not help you win any customer, so include a short sentence or two to ask people to try out your products and services. If you are creating a price list for the first time, here are the specific information you shouldn’t forget to include in your listing:

  • You should include your business’s contact details, such as your contact number and email address, and your physical location to make it easier for customers who do not know you yet to find you.
  • Include how your customers can order from you. This is important especially if you have a website where your patrons can shop. To give way to effortless shopping, which can only make satisfied customers, give your clients more options on how to purchase products from you. Provide forms attached to your website that customers can fill out for orders. You may also check out maintenance checklist examples & samples.
  • If you are planning on providing price lists to your customers, include a date of compilation. This is so your client can be made aware of how long ago the list was created so he can ask for a newer, updated version.
  • In relation to number three, you should also include when a specific price a or special offer will expire. If you happen to be giving away price lists for the month of June where you are also conducting a 50% off promo, include until when it will be so the customers won’t show up to your store wanting to avail the discount only to find out that it’s no longer available. You might be interested in training checklist examples & samples.
  • If you offer discounts, say, to senior citizens, students, or those who avail your membership cards, include that on your price list as well. Usually, these discounts only come in specific days of the week, so it’s best to specify that detail on your list.
  • If you offer deliveries, state if packaging and postal costs are included in the price indicated so as not to shock your customers with an additional fee that they need to cover which they were not informed about. This can only lead to an unsatisfactory transaction that will not bode well for your business since it can discourage future transactions. You may also see inventory checklist examples.
  • A good sales strategy is to give discounts for bulk purchases (if you offer them). Of course, customers or small retailers will partner with businesses that can give them promising discounts.
  • To notify your customers that your price list is subject to changes without prior notice, include a clause at the end. This is to warn your customers that you may charge a higher or lower amount for your products in the future so they won’t come to your store expecting the cost indicated in your list only to find out that it has changed. You may also like team meeting checklist examples.

Printable Price List

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Wholesale Price Template

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Spa Price List Printable Template

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Designing a Price List

How your price list looks is a reflection of your business. It is an extension of your establishment that your customers will perceive which means that spending more than a few minutes in designing it can make a difference. Here are a few valuable tips to help you on your way:

1. Choose a clean layout.

Your price list’s main purpose is to relay information. Which means that an overuse of complicated designs may only keep you from achieving this goal. In designing your price list, the main thing to remember is that less is more. Keeping the surface clean will make it more comprehensible. You may also see marketing checklist examples & samples.

Once you choose a stylish and simple design, decide on the information to include on it. Avoid overcrowding it with unnecessary details like parking areas because this will only overwhelm your audience. Contrary to popular belief, a more loquacious poster will not attract audience more.

2. Be careful with visual hierarchy.

Since you are only allowed to utilize a limited space, make sure you make use of each part of it correctly. Visual hierarchy is an important aspect of design. The main rule is to emphasize the more important aspects of it. Which means that images or words that hold the most meaning should be more prominent than the rest. You may also like audit checklist examples & samples.

3. Consistency.

If you are creating a price list with more than one page, make sure that the design you have started on your first page be maintained all throughout. An inconsistent design can only make your overall output look weird. Use the same set of colors and fonts for the whole list. You may also check out cleaning checklist examples & samples.

4. Short.

Since you are creating a price list and not a brochure, it is best to keep it under ten pages. This length can assure that your audiences are still interested and not unavoidably bored.

Since pricing is one of the most important aspects of your business, creating a price list to match is one of the most effective way to help your brand gain profit. However, in creating one, bear in mind the steps given above to make sure that you get the right value for the efforts you have spent to create the perfect product. You might be interested in performance management checklist examples.

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