The consumer market is constantly changing in order to fit the current demand and/or trend. In other words, the needs of customers are ever-changing. That is why businesses need to come up with ways in order to find out what the latest trends are, so that they can become and stay relevant. One of the best tools that companies use are survey questionnaires. On top of that, conducting surveys can help businesses to improve the quality of their products and services. This is because companies can ask questions directly to the customer. Asking appropriate questions will also enable your customers to know that their opinions matter, allowing a higher percentage of you to retain them. However, we know that surveys are not exclusive for businesses, educational institutions and non-profit organizations can also use them for research purposes. If you are looking to gain customer insights or improve your research, take a look at our top notch survey questionnaire templates and examples below.
A survey questionnaire is a research tool so that consists of multiple questions in order to collect questions from a respondent. These set of questions are highly dependent on what a company, organization, or educational institution is trying to achieve. As an example, a restaurant survey, would include questions that asks guests on the quality of the food and their service with the goal of improving either or both. On top of that, it enables you to collect valuable data and insights on a variety of topics. Nevertheless, we understand that writing a survey is not the most straightforward process. So for your benefit, here are a few quick tips that you can follow in order to create an effective survey questionnaire:
When it comes to writing survey questions, it is not always best to use big words. In addition, it is also not advisable to stretch your questions too long. This will leave a bad impression on your questionnaire and of your business, organization, or institution. That is because surveys should only take up a few minutes to finish. That is why if you are thinking of questions, be direct and straight to the point. This way, your respondents will easily understand the question you are trying to ask. On top of that, having a much more simple question will help you to gather more accurate answers, since they are easy to understand.
Oftentimes, people will answer in broad terms and that is because you do not ask them to relay specific answers. As an example, for a fitness survey, if you want to understand the fitness level of your respondents, do not simply ask “Do you exercise regularly?” as they can simply answer with a yes or no. So instead, you ask them “How many days per week, on average, do you exercise?”. This enables you to have more precise and objective answers. Another reason why you need to ask for specifics is because some concepts might mean different things to other people.
Customer satisfaction is a broad idea that businesses need in order to grow. With this said, customer satisfaction is a topic that can be broken down into various questions to gain the most accurate insights. For example, you are conducting a product survey; rather than asking them “How satisfied are you with using this product?”, you can allow them to provide their opinion through different statements, such as “I enjoy using this product.”, “This product fits my needs.”, and “I would this product again.”. Then, ask them to weigh on the statement from “Strongly Disagree” to “Strongly Agree”.
One mistake that you can ask during a survey is by adding two or more items in a single question. For example, you ask the respondent/s “Do you eat meat and vegetables daily”, answering this question can be quite confusing. What if that person only eats meat? What if that person only eats veggies? That said, it is best to divide the two items into separate questions. The easiest way to find these questions in your survey is by looking for “and” or “or”.
A survey questionnaire is a research instrument that enables businesses to gather relevant information regarding their products and services. This provides a way for them to improve their products and services in order to gain more customers. However, a survey questionnaire is also used by organizations and institutions to develop their study or research.
There is a difference between a survey and a questionnaire. A survey is a type of evaluation regarding the experiences or opinions of a group of people. A questionnaire, on the other hand, consists of written questions with their answers used to conduct a survey.
When conducting surveys, it is always best to prepared. This would involve creating a highly effective survey questionnaire. Having one can provide you a great deal of accurate customer insights that will enable you to improve your products and services, leading to growth. With this said, do not forget to look at our stunning and sensible survey questionnaire examples and templates above, and get started on enhancing your company’s quality and brand.