7+ Simple Sales Plan Examples – PDF, DOC

Starting a business without proper planning is futile and nothing but a waste of resources. In order to achieve the goals you have set for your business, you need to create the right plans that will serve as your guide along the way. Established businesses that has come so far has conducted extensive studies and made the right decisions because they have used their gathered information to support their plans. In order to do the same, you need a stable and information-packed plan.

Not having a plan for your business is like operating solely based on luck and prayers, that gives no assurance about the fate of your business; as mentioned, it is nothing but a waste of resources. However, having a plan as to how you want to operate your business will not only help you hit your target, it can also help your business thrive for a longer period of time. With that said, it is important for people and businesses to have a sales plan in order to ensure hitting that sales goal for the week, month, and even years. simple sales plan1

Why Sales Plan Is Important

Every business thrives because of its sales and revenue generation, and both of those solely depend on the efficiency of the business sales strategy.  A sales plan is a strategy that clearly sets out the sales targets and tactics that your business will employ. It also determines the steps that should be taken in order to meet those target. Because of that, a sales plan is important since it helps you define your sales target as well as help you choose the best strategies to employ that are best suited for your target market.

In this sense, a sales plan will your business push further in order to accomplish the set of goals that has been set. It helps the business identify the sales targets that are needed to be achieved in order to continue thriving. At the same time, it helps the business’s sales team focus on working on the same target. And since it identifies the goals, it also guides your team how to achieve those target.

It is very important for a business to have a sales plan because it enables the business to have a distinct sense of purpose. It gives the business the drive needed to help the business survive. Without a sales plan, the business may just continue on working without a goal. Having the sales plan makes the whole business work for and strategize the best ways to achieve the sales target that will determine the revenue needed for the business to continue on. It also describes the products sales employees will sell and the types of customers the company wants to win and retain.

All of those aside, a sales plan is basically a month-to-month forecast of the level of sales you want to achieve as well as the strategies of how you’ll get there. It covers past sales, market concerns, your specific niches, who your customers are, and how you’re going to find them, engage with them, and sell to them. With that in mind, it helps you work with a purpose and helps you review goals periodically and in return it helps you improve your approaches to sales.

Strategic Sales Plan Example

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Simple Sales and Marketing Plan Example

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Strategic Sales Plan Template Example

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Components of an Effective Sales Plan

A sales plan sets the direction, objectives, and expectations for the sales force. It helps the team know what products or services they need to sell in what manner. It also helps the team determine which customers they need to retain. With that in mind, you need to have a strong sales plan. To help you write an effective sales plan, here are some of the components it needs:

1. Objectives

In any task or activity that needs to done, having the right objective is very important. The same goes for a sales plan. The objectives in the sales plan also sets the objectives for the entire sales force. Regardless of the goal the business wants to achieve, it must be able to choose the best strategy suited to help you efficiently achieve it. Aside from that, it also helps set out the strategies that will help the business grow as well as assign the responsibility to the team member for developing new or existing business. It should also be able to identify any competitive threats so that the sales team can find the best way to protect the business’s vulnerable accounts.

2. Targets

The sales plan also sets targets and quotas for individuals and the team in order for the sales force understand its role in the business as well as its responsibilities. The target/s in the sales plan needs to be specific otherwise they will not be accomplished. Simply setting vague targets will lead your sales team to confusion and it can result to disarray in focus. However, it also needs to be realistic. If you are just starting out, it is simply idiotic to set targets that are beyond your capacity and reach as of the moment.

3. Territories

If your business have been growing ever since you first started it, you probably have some decent branches along other parts of location. Or if you are still planning to expand your business through opening another branch, your sales plan must clearly indicate the territories to each representative and sets objectives for each territory. If your business is structured geographically, it is important that you include the territories in which your sales force will have to deploy. This way you can consider all that needs to be considered on those territories such as the market, consumers, etc.

4. Products

Not only does the sales plan indicate the targets for sales and outline any product-related incentives available to the sales force, it also provides details of new products that the company aims to launch. Since it is a new product awaiting a launch date, the plan also indicates the types of consumers it is and prospects it will appeal to, this will make it easier for the sales force to know where and how to sell the product.

5. Marketing Support

The sales plan also outlines the marketing strategies that directly supports the efforts of the sales team. Both the sales and marketing teams function under the similar objectives; the marketing objectives aim to make the product marketable while the sales objectives deals with the actual selling itself. This means that the marketing efforts supporting the sales objectives such as advertising or telemarketing campaign is also included in the sales plan. Another marketing strategy can be direct marketing since it can help raise awareness of the company and open new business opportunities even in a new market sector.

6. Training

The sales plan should also include information regarding the training programs it will give to its sales team to make sure they have the right skills that will help them accomplish the objectives. Training programs are essential especially when a business decides to enter new market sectors or launch new products; this will help inform and educate the sales team about essential market and product knowledge.

Business Sales Plan Example

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Sales and Marketing Plan Template Example

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Simple Business Sales Plan Template

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Sales Manager Sales Planning Guide Example

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Simple Sales Incentive Plan Example

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How to Create a Sales Plan

Since your sales plan holds such an important part in the success of your business, you need to create a well-informed and  effective sales plan. To make it easier, a sales plan is usually broken down into three distinctive parts:

  • Sales forecasting and goal-setting
  • Market and customer research
  • Prospecting and partnerships

These parts usually have a continuous flow and works itself into the next. With this in mind, here is how you can make an effective sales plan:

1. Sales forecasting and goal-setting

  1. Set realistic sales goals – As you know, you have made a sales plan because you have an ultimate end goal. However, those goals should be realistic and attainable based on the capacity of your business as well as your team. You need to consider what you can bring based on the size of the market, your company goals, and the experience and resources available to your sales team.
  2. Define clear deadlines and milestones – Milestones are important in knowing if you have successfully hit your target. Milestones are handy when it comes to tracking whether or not your sales plan and what has been indicated in it is on the right path or not.

2. Market and customer research

  1. Pick a niche to focus on and build traction in – A business niche is essentially what your business wants to specialize in. However, it goes beyond that, it is the space where your business pours itself in; where your products, content, company culture, your branding, and your message occupies. You need to be able to choose the niche suitable for your business in order to function with your full potential.
  2. Understand your target customer – After finding out your niche, you need to start studying everything about your target customers to know how you can successfully sell to them. You need to find what common things or aspects you share with the customers you would like to have. Aside from that, you should also think about whether they’re going to be a good “fit.” Therefore, it is important that you speak their language, understand their needs, know their problems in order to build a long-term relationship with your target customers.
  3. Map out your customer’s journey – Now that you have a profile of your prospect customers, you need to address how that customer becomes your customer. You need to map out how your potential customer can turn into a loyal customer. In order to effectively do this, you need to ask about their previous buying experiences, after that you can align your pitch with that. However, you still need to differentiate yourself by your unique value proposition.
  4. Define your value propositions – Defining your competitive advantage will allow you to fit yourself in the picture. Competitive advantage is what sets you apart from your competitors. However, in doing so, you need to focus on describing what you can do for your customers instead of the other way around. Remember that customers buy based on the benefits it gives and not on based on the features.

3. Prospecting and partnerships

  1. Create a prospect list – Now that you have an idea on who your clients will be and how to sell to them, you need to make a list of people you want to test your theories on—that is your prospect list. It is basically a contact list of all the people that can benefit from what your business offers. Although this can be a tiresome task, it can greatly help you with your sales objectives as well as company growth.
  2. Strengthen current client relationships – It is also equally important to strengthen the ties you already have with your current clients; they can be an advantage for you. Your clients can help you spread favorable information about your company and what you offer.  Your strongest lead for growth is through word of mouth, introductions, and current customer invitations.
  3. Identify strategic partners – The last group of people you should include in your sales plan is the list of strategic partners you can use for your business. This includes individuals, organizations, or companies that can reach the same customers as you would like to reach. It is also called Complementary Service Providers (CSPs) that offers some product or service that complements yours.
  4. As needed, track, measure, and adjust – Even though you have come to the end of your sales plan, it is important to constantly check and update your sales plan in order to take into considerations if some things change. It is important to track your progress, measure, and adjust your sales plan if necessary.

We hope you have learned useful information from the topics discussed in this article in order to help you make a bulletproof sales plan.

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