The digital age has heavily contributed to the rise of social media. These days, social media has not only become a choice but a necessity for business organizations if they want to achieve maximum profitability and long-term sustainability.
To effectively use social media for your own business, you need a social media marketing plan. Here are some examples as well as tips in writing your own social media marketing plan.
Social media didn’t really explode up until the mid 2000s. But it already began as early as the late 1980s with the inception of internet relay chats (IRCs). Users were able to chat with family and friends from across the globe, but it was very expensive back then. In the late ’90s and early 2000s, blogging sites started to gain ground and the first full-fledged social media platforms such as MySpace and Friendster became a hit. You may also see strategic marketing plan examples.
YouTube arrived in 2005 and basically changed the landscape of how users were able to communicate with each other, mostly through the viewing and sharing of multimedia videos across different genres. By 2006, Facebook and Twitter became available to users throughout the world. You may also like marketing strategy plan examples.
The two social media behemoths, along with YouTube, still exist today together with other social networking platforms which fill specific niches such as WhatsApp, Viber, Snapchat, and Instagram, to name a few.
The sole reason why social media still exists today is because it is very useful. Social media is no longer a platform that allows easy communication for users anywhere and anytime, but it has become a powerful tool that businesses can use to their advantage. And to think that Facebook founder and CEO Mark Zuckerberg originally hated the idea of Facebook having to utilize business marketing and advertising. You may also check out restaurant marketing plan examples.
Business organizations have now used social media to increase visibility in the marketplace as well as increase sales. When social media started out, business organizations were hesitant in incorporating it in their business functions. This is due in part to businesses already utilizing websites to present company information, as well as news or announcements, and brief profiles of their products and services. You might be interested in how to write a marketing plan for a business.
Times have changed and businesses started using social media, mostly for sales and marketing purposes. Each social media platform has a different purpose and method in luring customers to purchase the company’s products or services, but their functions always revolve around one factor—marketing.
Social media is mainly used to enhance the marketing efforts of business organizations. Marketing should always translate to revenues, and revenues should always translate to profit.
Take for example Facebook. It allows business organizations to create their own profile, which then creates opportunities for these businesses to reach out to their customers through announcements and events regarding the products they are selling. You may also see marketing strategy business plan examples.
Another example would be Instagram. Companies that have an extensive line of products can fully use Instagram to their advantage as they can post pictures as well as videos of both of their new and existing products. Posting pictures is not only to inform but also present the company’s products in a visually appealing way. You may also like event marketing plan examples.
As technology will continue to rapidly develop in the next few years, expect social media to develop as well and continue to play a big role in how businesses market their products and services.
Listed below are some tips you should take note of when creating a social media marketing plan. The tips will help you create an effective plan that will result in increased visibility for your business, and eventually increased sales and profit.
Every simple marketing plan should begin with a company background or profile. This aids the company in identifying the best strategies to use as well as identifying factors that will give them an advantage against their direct and indirect competitors. The company profile should include a short background of the company’s products and services (raw materials used, specifications, year of release).
The company profile should also include the company’s full name (including its legal structure such as Co., Inc., Ltd., LLC.), company address (including other branches or offices the company is operating), and also the company’s online portfolio (website, social media platforms).
When creating a short company profile, make sure it does not take up too much space in your social media marketing plan.
This type of marketing plan should purely focus on the social media strategies you are going to use, and the revenue capabilities of your business based on the social media strategies you are going to use. If you have a vast line of products, you don’t need to list all of them in the general marketing plan, only the best-selling ones (or if you’re still starting out, the products you think will be a hit to your target market, or main set of customers).
After creating a short profile or company background, you should then identify the social media platforms you are going to use for your products or services. There are numerous social networking platforms you can use, including the more popular Facebook, Instagram, and Snapchat. Take note that the social media platform you are going to use should also match your marketing campaign.
An example would be using Snapchat instead of Instagram to advertise still pictures of your products. Snapchat focuses more on short videos and video filters while Instagram specializes on photography, allowing you to fully customize your photos without the need of a third-party photo editing app or software. You may also see business marketing plan examples.
In recent years, business organizations started to hire individuals who specialized in social media. This is proof that social media has created a big impact on businesses and these businesses are willing to take the extra step in improving their social media presence just to have a competitive advantage and larger market share. You may also like product marketing plan examples.
Hiring social media specialists can be beneficial for your organization, but they are not necessary. You can save up on hiring costs through developing the personnel you already have.
Assuming that your personnel already has experience using social media, then it would not be difficult to give them responsibilities on handling the company’s social media outputs. You can also transfer or assign people from your sales and marketing team to work on company’s social media activities. You may also check out affiliate marketing plan examples.
The main responsibility of your social media team is to create and update marketing campaigns and post them in all of your social media networks. Remember that your marketing campaigns still need to be approved by top management before they can be posted online.
You simply do not use social media for mere exposure. Social media is essentially a marketing strategy, and marketing strategies should always translate to revenues.
Create short-term (less than a year) and long-term (two to five years) financial forecasts based on the the social media platforms you are using. Take note that the forecasts should not only be dependent on your marketing campaigns, but the predicted performance of your products or services. You might be interested in integrated marketing plan examples.
Among the financial ratios or methods you can use for your forecasts include the following: rate of return (ROR), rate of investment (ROI), return on assets, and profit margin.
Unfortunately, social media, just like people in life, come and go. One moment you enjoy their company, and the next moment, they’re already gone.
Due mainly to technology and some niche markets losing their revenue capabilities over the years, social media platforms are susceptible to external shocks. These shocks almost always results to the platform or app being acquired by another social networking app, or worse, closing down shop and filing for bankruptcy. You may also see personal marketing plan examples.
Using the wrong social media platform will result in heavy losses for your company, even though most of these platforms are free to use. To save you trouble, here are some of the social media platforms to use this year and for the next few years. You may also like apartment marketing plan examples.
Facebook is not closing down any time soon, even though the company was (and probably still is) in the middle of a massive data breach scandal in which Zuckerberg was called to testify in a Congress hearing back in April. But despite those issues, Facebook is still the go-to tool for your social media needs. You may also check out law firm marketing plan examples.
Announcements, polls, photos, videos, direct messaging, and advertising are all possible through Facebook, and with its 1.45 billion daily users, Facebook is simply one platform you should definitely capitalize on.
Photography app Instagram was acquired by Facebook in 2012 for $1 billion (USD), and the result is a worldwide phenomenon where people wouldn’t simply stop taking selfies of themselves and brands fully utilizing its functions for promotion and other marketing purposes. You might be interested in digital marketing plan examples.
The app specializes in two things: photos and short videos. As previously mentioned, Instagram doesn’t require its users to install a third-party editing app just to edit photos and videos, as they can be easily edited in the Instagram app itself.
Google entered the social media fray with Google+. The great thing about Google’s social media brainchild is that it functions more as an all-in-one business software than merely a marketing tool. Google+ can easily be incorporated with all of its other business and multimedia services such as Gmail, Docs, Sheets, Drive, Hangouts, Adwords, Contacts, and more. You may also see real estate marketing plan examples.
China has the biggest consumer market in the world. We wouldn’t blame you if expand your operations to mainly cater to Chinese consumers. Tencent QQ, or simply called QQ, is a Chinese-based instant messaging software service similar to Viber and Facebook’s Messenger. You may also like marketing project plan examples.
Despite being a Chinese brand, the messaging app also offers English, Japanese, French, Korean, and Spanish translations. QQ is your best solution when it comes to interactions and conversations with your Chinese market.
If we told you that 140 characters (including spaces and punctuation) can easily make or break your company, then you’ll definitely call us crazy. But with over 300 million daily users and with the power of the Internet never allowing you to permanently escape from your online mistakes, being careful is an understatement. You may also check out email marketing plan examples.
Being witty and opportunistic is the name of the game if your’e on Twitter, so when posting your next tweet, avoid the “We are unveiling a new product next month!” tweet and instead, use “Get your wallets ready as something new is coming your way soon!”
Snapchat is Instagram’s main rival when it comes to short videos (or as it is conveniently called, Stories). So, if you’re planning to tease a product release or film special moments with your customers or clients, Snapchat is simply just the service to use. You might be interested in advertising plan examples.
Snapchat is the pioneer of augmented reality (AR) filters in which other social media platforms have followed suit, but what separates Snapchat from the competition is that it has better variety and a more “entertaining” set of filters to choose from.
LinkedIn is easily the most professional social media platform out there. The website (which is also has a mobile version) functions as an online CV database not only for individuals but also for business organizations. Similar to Facebook, LinkedIn allows easy communication between users. But unlike Facebook, LinkedIn is mostly used for business functions and professional services. You may also see real estate development marketing plan examples.
Research has also resulted that employers are more likely to hire a candidate if he or she has an updated LinkedIn profile.
We hope you found this article to be helpful as you will be making your own social media marketing plan.