A digital marketing flyer is like that of the usual marketing flyers that you would receive — the only difference is that it is in digital form and is not tangible. Like that of a tangible flyer, digital marketing flyers are also intended for distribution to a wide audience. Since it is in digital form, you can simply post this to your social media platforms or your website.
Digital marketing flyers are often used by organizations in promoting their products and services online. Such flyer can also be used by individuals, nonprofit organizations, or government offices to advertise events, persuade people to get involved with a cause, or deliver political messages digitally.
A digital marketing flyer can be a very effective marketing tool if you know the right elements that make it so. With that, we have listed the elements that will help you achieve this.
1. Catchy and Effective Headline: Just like a traditional marketing flyer, your digital marketing flyer would also need a catchy headline to attract potential customers and even investors. Aside from that, you also have to make it as effective as possible since both the copy and the design of the headline are vital factors that would guide the eyes of the readers towards the meat of the digital marketing flyer.
2. Graphics: Do keep in mind that the purpose of your digital marketing flyer is to market something to your intended audience. To make this possible, you have to make sure that it is appealing enough to gain attention. Make sure to invest in the graphics you are going to use on your digital flyer. Also, ensure that these are related to the branding of your business and that it is of the best quality.
3. Evokes AIDA: AIDA stands for Attention, Interest, Desire, and Action — the things that must come out as soon as your target audience notices your digital marketing flyer.
4. An Overall Goal: Even though this element is not visibly seen in your flyer, having an overall goal as you create your digital marketing flyer is extremely important. When you have a goal, you can easily determine the endpoint for creating such material.
The good thing that digital marketing flyers can do for your business is that it is an effective marketing tool. Aside from that, it is also very easy to make one. Here are a few steps to guide you in creating even the most basic digital marketing flyer for the first time.
1. Decide on a theme or concept: Starting with a theme or concept will definitely make the process of creating a digital marketing flyer easier. You will no longer take too much time thinking what design elements you should include on your flyer in the middle of the process, given how you already have a concept that can serve as your guide in the further steps. You may also see advertising flyer examples.
2. Choose a preferred digital marketing flyer template: If you have decided on a theme or concept for your flyer, you can proceed to choosing the template for your digital marketing flyer. In this article, we have provided digital marketing flyer templates to help you get started in creating what can be your first digital marketing flyer design. These templates come with different formats such as Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Microsoft Publisher, and Microsoft Word.
3. Include different elements and content: Since you are using a template, the contents of your chosen template might not contain every single thing you need for the vision that you have for your digital flyer. This means you would need to edit, as much as possible, some parts of the template to suit your desired requirements. Refer to the tips below and you should be on your way:
4. Finalize the overall design of your digital marketing flyer: Before publishing your digital marketing plan on your websites or social media platforms, make sure that it is already void of glaring mistakes both in copy and design. Keep in mind that any mistake in your flyer can affect your business’ credibility.
Want to make your digital marketing flyer stand out from a pool of competitors? Consider these guidelines when creating one.
1. Make a call to get your target customers in action: In order to make this possible, you have to use a persuasive language right from the very start of your flyer. Here are some of the words that you can use in order to do so:
2. Take advantage of striking graphics: What else can help you in making your advertising flyer stand out? Its striking graphics, of course! If you’re looking for a way to make this possible, it is highly advisable to use one large image instead of a series of smaller images.
3. Put the limelight on the benefits of your products and/or services: As soon as your customers see your digital marketing flyer, they’ll likely look for something that would be of benefit to them. This is why you have to make sure that you will not focus on what your products and/or services are rather, on how these products and/or services can benefit your target customers.
4. Make use of boxes and borders in organizing your digital marketing flyer: Some digital marketing flyers tend to appear quite overwhelming to the eyes of readers. Thus, it is important to organize every single element that you include on your digital marketing flyer. You can begin by using boxes and borders to ensure that the eyes of your readers have a direction to follow once they read your digital marketing flyer.
5. Do not be too hard on yourself and do not get things too complicated: If you are going to create a digital marketing flyer for the very first time, you might think too big for your own good. You might get your expectations so high you’ll grow obsessed over making your flyer perfect. Now this is where you will feel pressured to create the perfect digital marketing flyer and when you won’t be able to do so, a massive wave of disappointment will take over you.
So if it is indeed your first time, take it easy and don’t get too complicated with anything.
Just like any other promotional flyer, digital marketing flyers is a marketing tool used by businesses that is intended for wide distribution, specifically targeted to a group of customers. Whatever service or product you are trying to sell to the public, or whatever message you want to deliver to the public, you can always count on the power of a digital marketing flyer.
Flyers are generally known as a low-cost marketing tool. With digital marketing flyers, you can advertise your business’ products and/or services for an inexpensive price since you no longer have to deal with printing costs. Plus, in an age where everything revolves around the digital world, you can attract those beyond your targeted demographic given how anyone can simply view your digital marketing flyer online.