While sending out event invitations may have been traditionally done by letter post, some opt to send their invitations or simple greetings through postcards. Sending messages through post via a postcard is sometimes cheaper in some places. Postcards nowadays have also been used as part of the marketing plan for companies who use the tactic of mailbox drops. Postcards advertising their company would then be mass mailed to target consumers in the hopes of gaining more brand recognition and perhaps improving sales.
Examples of postcard designs can be seen on this page. The samples are available for download by simply clicking on the download button.
The earliest known hand painted picture postcard was sent by Theodore Hook in Fulham, London in 1840. It was not until December 1848 that the custom of sending postcards through mail started in the United States.
The postcard is classified by means of the era they were printed and their type.
US Envelopes printed with pictures appeared during the Civil War between 1861-1865. These were called patriotic covers which perhaps led to the development of the postcard.
In 1861, H.L. Lipman patented, produced and sold the Lipman’s Postal Card which was a reissue of John Charlton’s copyright version of a postal card. This card was a non-pictorial message card with a stamp box and address line at one side and a blank message space on the other.John Charlton’s copyright version of a postal card. This card was a non-pictorial message card with a stamp box and address line at one side and a blank message space on the other.at one side and a blank message space on the other.
This blank space was then used by advertisers to print messages and illustrations. This was the early form of an advertising brochure. They were used until the government issued the government postal card in 1873.
During this period, the postcard consisted of a picture in one side and an undivided back and blank white space on the other for the address. Messages were not allowed to be written on the address side of the postcard so people only had to write messages around the picture in front. Only the post office was allowed to print postcards during this era. The first printed advertising card appeared in 1872 in Great Britain.
This era marked the entry of private postcards in the United States. The United States Congress finally granted private companies the printing of their own postcards. The postcards however, had to be marked with the words “Private Mailing Card” at the top and messages like those for birthday invitations or wedding invitations still had to be written around the pictures in the front.
The government finally rescinded their ruling and no longer required the private postcards to be marked as private mailing name cards.
In other countries, the divided back postcard mostly used for wedding invitations, birthday cards, and event invitations; was already beginning its circulation which started with England in 1902. This was followed by France in 1904, Germany in 1905.
Dubbed as the golden age of postcards, this era finally saw messages being allowed at the address side of the postcard. The area was divided in half to accommodate space for the message and the mailing address.
The golden age of the postcards however took a bad turn with the start of World War as the best quality printed postcards were those coming from Germany.
Most publishing houses in war-torn Germany closed down and during the war years, the telephone replaced the postcard as a fast and secure means of communication.
After World War 1, the publishing industry in Germany suffered great losses and the United States imposed higher tariff rates. European publishers were forced to give up on the US market. As a contingency, postcards published in the US included a white border around the image which saved money on the ink.
Printing advancements led to better quality prints and allowed publishers to print cards on a linen type paper stock. Publishers were afforded the luxury of trying out brighter and vivid colors for postcards. One of the best cards of this era was the political humor cards of World War II.
Photographic color images became possible to print due to discovery of new printing techniques starting from chromolithography and the rise of the number of printing presses. Publishers were now able to print on glossy paper giving them an attractive sheen or brightness.discovery of new printing techniques starting from chromolithography and the rise of the number of printing presses. Publishers were now able to print on glossy paper giving them an attractive sheen or brightness.
And as with all changes, the introduction of the electronic cards in the 1990’s paved the way for the decline of postcards. The postcard today is no longer a means of communication but viewed as souvenirs.communication but viewed as souvenirs.
There are a variety of postcard designs available today. Some businesses and institutions have also found a good use for them as advertising tools.
Educational institutions simply place them around campuses, pinned them to university boards, or mailed them directly to students and alumni. These postcards help get the word out of the perks being in that institution.
These postcards are uniquely designed to tailor the requirements of a company. It would not only showcase products and services that a company offers but also serve as promoting the company as a whole.
These postcards are museum event or exhibit invites and at the same time serve as mementos for some who want to reminisce memories of their experiences. These postcards are designed to be compelling enough for you to want to visit or attend the exhibit.
Organizations such as non-profit ones spread their messages of awareness for a cause through postcards and flyers. Postcards are easy ways of effectively reaching audiences far and wide. They appeal to the emotional and social reasoning of the masses and try to get support for their cause.
What better way to sell property than by openly showcasing the location of the property and it’s amenities. Real Estate Postcards sometimes show focus on the company and the recently sold homes as proof of satisfaction from customers and buyers.property than by openly showcasing the location of the property and it’s amenities. Real Estate Postcards sometimes show focus on the company and the recently sold homes as proof of satisfaction from customers and buyers.
Also known as invite postcards. Most of these type of cards are informal and merely serves as a reminder of the exact date of the event.as invite postcards. Most of these type of cards are informal and merely serves as a reminder of the exact date of the event.type of cards are informal and merely serves as a reminder of the exact date of the event.
These postcards capture the emotion and feeling of being in the location and entice people to visit the place. Examples of these are contained in the page as well.