Do you belong to the sea of financial advisors’ who is greatly skilled and talented in handling wealth management? Are you planning to work independently rather than represent a financial company? If your answer is yes to both of these questions, then you have come to the right place. If you plan to work on your own, you’re going to need a tool to market the financial services you offer. In this article, you’ll learn how to showcase your skills to your potential clients by creating a financial advisor brochure.
A financial advisor brochure is a document that is used by independent financial advisors to introduce their skills and expertise in the different areas of finance to their potential clients. It is a vital tool in marketing the services of a financial advisor since brochures are a form of promotional documents. Even if technology has modernized everything around us, brochures are still one of the vital marketing tools which are still used in the different areas of our economy. Brochures are good at showcasing the services of a financial advisor since this type of document is usually four to five pages long, enough to fit all the qualifications and expertise of an advisor. The contents of a financial advisor brochure are general and contact information of the advisor and the solutions or financial services the financial advisor offers to his or her potential clients.
As you may know, you are not the only one who is gifted when it comes to financial matters. Just like you, other individuals plan to work independently rather than represent a company or a business, and most likely, they will use a brochure too. You need to have an outstanding brochure to have a high chance of gaining potential clients. Remember, your brochure can create an excellent first impression about you, and it can also maximize your reliability and as a financial advisor. Here are some tips in designing your brochure:
1. Make use of colors that best describes who you are and is comforting to the eyes of your potential customers. Also, be sure that you know how to match color shades and tones since it’s how you bring a creative look at your brochure. Mismatched colors can be confusing and odd to gaze upon. It may give your brochure an outstanding feature but not to gain potential customers.
2. In designing your brochure, you can incorporate photos that portray the services you will offer. For example, if your focus is on financial planning, you can have an image of a person standing in front of a presentation about investments and profits. Using such images will show that you are an expert financial advisor.
3. When you design your financial services brochure, make sure that the fonts you will use for its contents are readable and professional to look at. Avoid using cursive fonts; remember your making a professional brochure, not an invitation card.
4. A brochure can be a bi-fold or tri-fold type, and it can also be a mini booklet. Make sure that you use the right style that will fit all the information that you’re going to incorporate into your brochure. You don’t want to use the wrong one and make your brochure look cramped.
There are many templates for a financial advisor brochure online, but if you want to create your brochure to add a personal touch, here are some steps and guidelines for you to follow:
A great headline can be an interesting feature for your financial advisor brochure. You must think of a good headline since it is one of the ways of engaging potential customers in reading your brochure. For example, “Plan For Your Future Today” or “Engage In Wealth Management,” making use of this type of headlines is an advantage in getting the attention of your potential customers since they’re eye-catching and astonishing to read.
Since you’re no longer representing a company, it’s time for you to talk about yourself. Aside from stating your general information, say something unique about yourself. Talk about your journey as a financial advisor and the people whom you’ve helped in managing their finance. You can also state how you obtained your expertise and your educational background.
In your financial advisor brochure, you can tell how a particular client of yours became an expert in handling his or her finances through acquiring your services. You must incorporate success stories because it is one of the ways in prooving that the financial services you offer are effective and genuine.
Aside from stating the financial services that you offer, you can elaborate on how you and the financial services can help a potential client. For example, one of your services is financial planning, aside from its definition, you can state the planning process and the effective steps in doing this type of financial service.
Although a financial advisor and a financial consultant have the same goals, both are entirely different in operating situations. A financial advisor deals with varying types of financial problems. On the other hand, a financial consultant solely focuses on a specific issue. These two types of financial work exist because there are people who don’t know how to manage their finances. A writer in Forbes revealed that 34% of people in the U.S. have a credit card debt. As you can see, it is the reason why financial advisors and consultants exist.
Financial advisors get paid from $1000 to $2000 for a single financial plan. It may occasionally rise depending on the number and type of financial service a customer acquires.
You can distribute your brochure to areas where there are always a lot of people, such as town squares and malls. You can also make use of social media platforms such as Facebook, Twitter, and Instagram since most people nowadays spend their time online.
A brochure is more than just a promotional document. It is the face of who you are as a financial advisor and the genuineness of the services you offer. A brochure is still one of the old marketing tools that still stood around, even with the technological breakthroughs and advancements in our society. In simpler words, it is old but gold. One must know the value of a financial services brochure, it acts as a portfolio where a clients’ opinion about the credibility of an advisor will be based on. It also plays a vital role in marketing and showcasing the talents of a financial advisor.