Postcard marketing is a popular means of advertising between a buyer and a seller. Many companies use this method to either gain new customers or reengage old ones. However, this must be executed properly in order to generate positive results. Learning how to make a postcard design for your personal or business use is pretty easy with the help of the right guidelines.
Postcards can be used for a personal or professional purpose. They allow you to effectively communicate a message and drive action to achieve a goal. Listed below are a few tips on how you can create a postcard:
Instead of cramming loads of text and images in a small area, you need to consider how recipients are going to process your message. It’s important to focus on getting your reader’s attention, delivering important information, and making it easy for them to respond with the desired action. All of these can be accomplished through a simple layout.
Every marketing material needs a headline to hook its audience. This is what makes people stop and do a double take on your offer. It must be clear and concise enough for recipients to immediately grasp what you are about to discuss. It’s also best to use fonts of a larger size to draw attention.
Images can do wonders to support your message. This can help you elicit an emotional response from your audience through relevant, high-quality visuals. However, you need to be careful about the images you choose. Avoid using stock photos when you can, but if you do need some stock photos for your cover, make sure they appear as natural as possible.
Postcards sent to multiple recipients at a time must be personalized in such a way that will make a person feel relevant and important. Most companies use the actual names of their recipients, along with a custom promo code or URL to indicate individuality. Be sure to track these postcards to ensure that they reach their intended recipients.
When running an advertising agency, you have a ton of clients under your wing. Strengthening your relationship with clients enables you to open doors to more opportunities in the near future. So to ensure continuous engagement with potential customers and recurring clients, consider sending a business postcard every now and then as part of your advertising efforts.
Regardless of the type of agency you are managing, you need to be creative with the way you communicate with clients and collaborators. Mailing a postcard is one way to make your business known to those who seek your services. Whether it’s a travel postcard or a real estate postcard, don’t hesitate to explore your creative side to stand out from your competitors.
Event planning can be a stressful task for any host. Thus, most people opt to hire an event planner to take the weight off their shoulders. But how do you know who to call? As an event planner, one of the most convenient ways to reach out to prospects is through a postcard. This allows you to sell your services to clients who might need a helping hand.
Managing different accounts can be a tough job. With clients constantly on your tail, it’s important to establish a good relationship with them. Postcards carry the same set of information that you can find in a business card. This includes your company name, phone number, email address, and website. These postcards must be made simple and professional to maintain formality.
If SEO is your specialty, make sure that clients are made aware of this. A postcard has enough room for you to briefly discuss your services to prospects through a written copy. This allows you to relay your message to clients and possibly get a response using the same material.
The holidays are the perfect time of the year to connect or reconnect with employees and clients. Many businesses see this as an opportunity to shape their brand while also expressing their season’s greetings to targeted individuals. A holiday postcard is perfect for businesses that want to promote their brand and make customers feel valued for being remembered.
Spreading the holiday cheer by sending Christmas postcards to family and friends is a tradition that many of us still practice. Greeting cards are perfect for the holiday season, as they allow you to deliver personal messages to loved ones creatively. But rather than using a store-bought card, you might want to consider customizing your own postcard for a more personalized feel.
Photography relies heavily on visuals, which is why using a photographer postcard to promote your services is a good step for you to take. You can use the postcard to feature some of your best works for clients and prospects to see what you are capable of. Catching the attention of your audience is sure to bring in good business.
The example above proves just how creative you can be with your postcard by drawing inspiration from various sources. As one of Disney’s timeless tales, this Belle-inspired postcard depicts France from a cartoonish point of view for recipients to enjoy. This can be used by locals or tourists visiting France as they correspond with their family and friends.
Postcards were extremely popular back in the day compared to how they are now. Shown above is an example of a vintage postcard of the Ohio State University. Postcards of this type are a key tool in branding, as it helps emphasize a brand through visual imagery.