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Everyone has a duty in the community. Everyone has a role to play. You can’t just sit around and do nothing. Coming together and working hand in hand for the betterment of society is obligatory, but no one should be pushed around to work. It should take the initiative. As Michael Jackson sang, “…make it a better place for you, and for me, and the entire human race.” Society will only improve if everyone joins in to help. Imagine a roof on top of four pillars; if one pillar doesn’t do its purpose, the whole structure is sure to collapse. Working together for a community project might not be easy, but it is necessary.
Companies in the 1960s and 70s were exposed for their unethical practices. Because of this, social marketing was developed as a more socially and morally responsible framework for marketing. This then evolved into societal marketing. Focusing now on sustainability and development. Societal marketing appeals to three considerations.
As established above, societal marketing makes sure that a company’s advertisements, products, and business plans are in line with society’s progress. All the company’s actions should accommodate the community before anything else.
Consumers are what makeup society, and they also keep businesses afloat. That’s why it should come as no surprise that a company’s focus should be shared with customer satisfaction. This means offering high-quality products, providing excellent service, and supplying clients with great experiences.
A company should, of course, also consider itself. How do you expect to be better than your competitors if you don’t seek to create lasting relationships with your clients and investors. This is good for sales management, reputation, and profit.
There are times when it seems that large corporations are only looking out for themselves. If your company has that image, that could leave an unsightly dent on your image. It makes your company look selfish and greedy. To make up for that, you need to learn and understand societal marketing. So you can get more insight into this marketing strategy, here are 8+ societal marketing examples you should check out.
Businesses, whether big or small, have a corporate social responsibility that holds them accountable for themselves, their investors, and the public. Corporate social responsibility teaches companies to be aware of the impact statement they tell for society. Societal marketing can be linked to corporate social responsibility since they both focus on enhancing society. But besides these two, there are other ways a company can give back to the community.
As a corporate organization, it’s no wonder that you are well-versed in whatever your craft or skill is. As a way to give back to the people, you can share your expertise with those still discovering the career. Your office can host some kind of seminar or corporate event where professionals can share their knowledge of the business process to beginners.
If you work for a large company, you can encourage your hundreds of colleagues to join you in volunteering for community programs. You can hand out community service flyers at the office. You can even create volunteering programs for the whole company. By giving a small amount of your time to the community, your team can also practice time management.
Align with the tip above; volunteering could also come in the form of events. Your company’s marketing management team can come up with fundraisers. Whether it’s feeding programs, clean up drives, or other charity events, you could hold some kind of festivity that supports specific causes. This could also be used as part of an advertising plan to get your clients to empathize with you.
Big corporations earn big money, so why not give a little bit to those in need? Donations can help pay medical bills, buy food supplies, and support other necessities. But donations don’t only come as monetary gifts; you can also donate goods to the community. Financial support, no matter how much, is a generous gift.
Giving back can come in more ways than one. The possibilities are ending when it comes to helping others. You just need to think of a creative action plan.
Being part of the community means being part of it’s progress. It would be best if you gave your support to help everyone improve.