12+ Marketing Plan for Small Business Examples & Templates [Download Now]


A well-organized marketing plan is one of the important requirements that businesses should meet. It is amazing how much a marketing plan can contribute to a business’s success, may it be a big or small one. This isn’t to scare you, but designing a marketing plan will never be easy work; it demands a lot of research, time, and even money, but the process will surely be worth every struggle. Thankfully, we can help lessen your trouble with the following marketing plan examples and templates specifically designed for small businesses. Download them now to start improving your enterprise!

Marketing Plan for Small Business Examples and Templates

Simple Marketing Plan Template for Small Business

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Size: A4, US

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Understanding the different factors that may affect your business is just one of the steps necessary for business growth. But how do you understand or even recognize those factors? The answer: business and marketing plans. Fortunately, we can provide you with a marketing plan template customized for small businesses! It’s all written down for you; all you need to do is to substitute the yellow highlights according to your own needs. Download it now to start the process.

Quarterly Marketing Plan Template

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Size: A4, US

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Marketing Plan for Auto Repair Shops

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Size: 118.1 KB

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Yes, even auto repair shops need to outline their marketing strategies and implement them effectively. Since a lot of people have been purchasing cars, it just follows that these people will also need more auto repair shops. Just because an auto repair shop is a relatively small business does not mean that it shouldn’t be threatened by its arising competitors. If you are planning to open your own auto repair shop, you can refer to this marketing plan sample from J&K Auto Repair; their plan only comprises of three pages but it sure does cover everything that an auto repair shop owner needs to know.

Bakery Marketing Plan

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Size: 217.6 KB

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In almost every corner of the street, bakery stands are giving off delicious and aromatic heat. However, a bakery’s inviting ambiance and smell is only one part of their marketing strategies. If you are thinking of starting your own small bakery, consider this marketing plan sample from Cup of Cake Cafe. This marketing plan was created before the bakery/cafe opened and thus will be greatly useful to those who wish to launch their own bakery. It is fairly simple and understandable especially for those who are new to the small business industry. Download it now and start the sugary journey!

Marketing Plan for Small Marketing Company

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Size: 197.2 KB

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Company transition is something that every corporate stakeholder must prepare for, and one of the things that must be at the ready is a competent marketing plan. Like the sample above, Star Software, Inc. has transitioned from a printing company to an all-out advertising/marketing company. With that, they just gained more pressure to effectively market their products and services since they now belong in the advertising industry. And they handled that pressure well enough through their comprehensive marketing plan.

Bicycle Shops Marketing Plan

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Size: 158.7 KB

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Like auto repair shops, bicycle shops also need to assemble their own marketing plan. Many people may have bought cars but the number of people who have turned to bicycles have also increased; they believe that it is better to ride such two-wheeled vehicles since it has physical benefits and does not contribute to environmental pollution. In fact, if you want to start your own line of bicycle shops, you can use that knowledge as one of your marketing strategies, and you might also want to refer to the above marketing plan from Cycle-Rama.

Detailed Marketing Plan for Bakery

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Size: 1.4 MB

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This sample bakery marketing plan is quite different from the one we have provided above. The previous marketing plan was designed for a bakery that was yet to open while this one was made for an existing small bakery. Additionally, this marketing plan is much more contemporary and detailed than the previous one. It effectively outlines their customer personas, competitor’s strengths and weaknesses, and their own bakery’s strong points. This is significantly useful for those bakery owners who wish to flourish more in the baking industry despite having reputable competitors.

In-depth Marketing Plan for Small Bookshops

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Size: 1.2 MB

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With the rise of electronic books, physical textbooks are now facing a considerable amount of danger along with bookshop owners and printing companies. That is why bookshop owners and all those affected with the unfavorable effects of this technological advancement must write their own marketing plans to avoid completely getting caught with the downfall. As a bookshop owner, you could market all the points as to how a physical book is much better than the ones found online; but just to have more guidance, download and make use of this sample marketing plan specifically designed for small bookshops.

Marketing Plan for Room Cleaning Services

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Size: 448.4 KB

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Room cleaning services can exist outside of the hospitality industry. In this sample marketing plan above, room cleaning services are being provided mostly for students since the service provider has found that the students might be having difficulties in maintaining room cleanliness. Moreover, the marketer has clearly and directly outlined their marketing strategies as well as the services they have given ever since they started their business. It is also a unique marketing plan since it features an Islamic paradigm, which has immensely influenced the business.

Car Wash Business Marketing Plan and Strategies

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Size: 775.8 KB

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More cars, more auto repair shops, more car wash service providers. If you’re planning to launch your own car wash business, you must download and make use of this universal marketing plan that gives heavy emphasis on car wash marketing strategies. It does not contain all the technical terms that you typically see in a marketing plan, but it sure can positively affect your car wash business if you take note of the various marketing strategies applicable to this type of business. Download this sample now for free.

Marketing Plan for Fitness Centers

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Size: 1.9 MB

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You might think it’s easy to market the services and products of fitness/wellness centers, but no, it still requires lots of effort. In this 71-page marketing plan from Huga Sport, you can really see how rigorous the process is when it comes to making marketing plans. The sample includes external and internal analysis as well as their marketing strategies. Huga Sport really invested a great deal of time and money on this marketing plan, but they also made sure that it will remain relevant even when changes in the business industry will come.

Elaborate Marketing Plan for Hair Care Products

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Size: 503 KB

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As a marketer and hair care business owner, you must never rely on the fact that women really love to spend money on their hair. Competitions and improvements in the industry will always pose threats to your line of business. That is, unless you adapt a highly effective marketing plan. Above is Diva by Cindy’s extremely elaborate marketing plan that you can refer to if you wish to promote your own products. They have their own kind of analysis, which they have termed the Promotion Opportunity Analysis, which is very helpful if you wish to recognize and understand the different promotion opportunities for your products.

One-Page Marketing Plan

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Size: 26.4 KB

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Sometimes, your marketing plan just has to be short and simple. Well, that entirely depends on the scope and needs of your business. So if you own just a simple, small business that doesn’t really require vast marketing efforts, try referring to this one-page sample marketing plan above. It speaks in a generalized manner which is very much applicable to smaller businesses. Download it now for free!

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