What Is a Survey Questionnaire?


In conducting a survey, a questionnaire is a must in order for an individual to gather data that are needed in the research. As a critical element in one’s interrogation, writing a survey questionnaire could be challenging as well. It should gather all the necessary information, but at the same time, it should not bore and confuse your respondents. In this article, our objective is to help you compose a fruitful questionnaire of your own. Read through to learn more.

Survey questionnaires come with different looks and contents. To give you a glimpse of these documents, you might prefer looking at the samples and templates we collected for you first.

Restaurant Survey Questionnaire

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Satisfaction Survey Examples can be used to improve your company in the services you provide to meet the customers’ needs and requirements. The survey includes a set of questionnaires with respect to customer experience. According to the customers’ response to your questionnaire, you can make the important decisions of your company in order to improve your service.

Food Business Survey Questionnaire

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Social Survey Examples are methods of gathering information with the help of survey questionnaires in order to assess the performance of your company in an efficient way. You can edit and customize this template in any way you want. And it will surely help you in making an important decision of your company. So, get this template now!

What Is a Survey Questionnaire?

A survey questionnaire is a set of questions used in a survey. The survey questionnaire is a type of data gathering method that is utilized to collect, analyze and interpret the different views of a group of people from a particular population. The survey questionnaire has been used in different fields such as research, marketing, politics views, psychology, etc.

People use survey questionnaire to gather the information that is beneficial to a group of individuals. The survey questionnaire uses statistical analysis to collect data, and the result of it will be used in the development of an individual or to a community.

Customer feedback surveys are important every time a company launches a new product. These surveys are types of data gathering methods that are used to collect, analyze, and interpret the different views of a group of people from a particular population. This Retail Survey Examples template comes in editable and customizable options. Use it in any way you want. Download now!

Printable Survey Questionnaire

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Surveys are important for various purposes especially for the growth of the organization. Its usefulness is determined by the quality of questions you include in your survey. So, if you are looking for a Customer Survey Examples template, checkout this template to create your own survey and get your customers’ experience of your service. Get it now!

Evaluating Survey Questionnaire

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How to Write Survey Questionnaire?

Use these tips in writing a survey questionnaire.

  • Keep the questions simple and to the point. Your survey questionnaire should be understood by all of the respondents. Make the respondent answer directly without having them to reread it.
  • Use words that have clear meanings. There are words that have a different interpretation to different readers. Use only the words that have a clear meaning and only suggest one definition.
  • Reduce the ranking option. Do not make the respondent list rank of more than 5 items. If your survey questionnaire goes beyond that, it will result in an abandoned survey questionnaire.
  • Cover all options in the multiple choice. The choices in the survey questionnaire must list all the possible answers of the respondents. The respondent might be having a hard in answering the survey questionnaire if they don’t find their answers.
  • Don’t ask two questions in one sentence. The questions in the survey questionnaire must only focus on one subject at a time. Again, the respondent may find it hard if they don’t know which subject they will have to focus on answering.
  • Provide an “out” option. There are questions in the survey questionnaire that the respondent may won’t answer or they don’t feel answering it. Offer options like, “Does Not Apply” or “None”. Check our feedback questionnaire for more examples.

Difference Between Polls and Survey Questionnaire

Polls and survey questionnaire are both methods in gathering information and data from an audience or population. But these two has some slight differences.

The polls are more focused on providing a multiple choice question to respondent where the respondent can only select one option. However, there are polls that allow for multiple answers in one question. While the survey questionnaire example can include a wide variety of question types to gather information and data from the respondents, such as multiple choice, ratings, short and long text, and ranking questions.

How to Pretest and Pilot a Survey Questionnaire?

Pretesting

  • Find 5-10 people in your target group and have them to pretest it.
  • Ask them to complete the survey questionnaire as honest and efficient as possible.
  • Observe them on how they complete the survey.
  • After the pretesting, determine the up’s and down’s of the questionnaire in word format and make some improvements based on the result.

Piloting

  • Select the pilot sample. 30–50 respondents are enough to identify the problem.
  • Perform all the steps from start to finish. Start by distributing the questionnaires, inputting the data to the database, and then test the analysis.
  • Make improvements based on the results of the survey questionnaire

Are survey and questionnaire the same thing?

Since survey questionnaires exist, you may consider the words “survey” and “questionnaire” as a pair of interchangeable terms. They may sound alike but the technical truth contradicts that sense; hence, survey and questionnaires are two different things. To explain more, here are some of the key descriptions of both terms.

Questionnaire

In its simplest sense, a questionnaire is a type of research instruments that are composed of successive questions for the sole purpose of gathering information and data from respective respondents. It is often used in surveys and other research purposes since it is cheap, less hassle and easier to derive.

Questions in a questionnaire are also classified according to their nature. Questions that are close-ended and aims to gather determinable and objective information are used in quantitative researches. Variables that fall under this classification include size, length, time, height, weight and other considerations that typically involve numbers. Gathered data in this type of questionnaire is typically presented through charts and statistics. In contrast, questionnaires in qualitative researches are composed of subjective, open-ended questions and do not involve counting. This classification includes preferences, behaviors, facts, gender, address. Both of these question types can be used simultaneously in a questionnaire, but it is advisable to balance their quantity in writing your questionnaire. Moreover, organize your questions wisely and keep it as short as possible.

Survey

On the other hand, a survey is described as a type of research method that aims to gather information from a predetermined group of respondents of interest regarding a specific subject and analyze these collected data to derive a concrete conclusion. Surveys are essential since they provide necessary pieces of information that are not found elsewhere. Moreover, this research method gives the researcher answers that are unbiasedly represented by his/her target population.

The traditional survey is conducted in face-to-face interaction between the surveyor and the respondent; however, surveys nowadays already utilize modern technology and do surveys online which is also seen more convenient. Commonly, topics that surveys talk about include behaviors, opinions, attitudes, beliefs, symptoms and other demographic characteristics.

Survey and questionnaires are both used to obtain data from the intended respondents by asking questions. However, questionnaires are barely the list of questions that a researcher wants to ask the respondents to obtain statistical data, but the survey includes the process of aggregating the gathered data from the given questionnaire to derive to a specific and rational conclusion. Moreover, questionnaires refer more to the instrument to gather data while the survey refers to the process of gathering and analyzing data. Surveys are considered to be a more time-consuming process than questionnaires. Though questionnaires can be or not be given in the form of a survey, surveys always utilize questionnaires to achieve their goal.

Comprehensible Survey and Questionnaire Writing

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Simple Survey Questionnaire Writing

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Formal Survey and Questionnaire Writing

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Local Business Survey and Questionnaire Writing

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Household Survey and Questionnaire Writing

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Survey Questionnaire Example

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Sample Research Survey Questionnaire

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Survey Questionnaire in PDF

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Basic Survey Questionnaire

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Formal Survey Questionnaire

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