Whether you are working for a business or a nonprofit organization, it is necessary that you can relay a message as quickly and precisely as possible. That’s why, if possible, you should have a communication strategy that allows you to improve relationships, influence movement, or create an impression. Although we now have many avenues to fulfill this and create effective communication such as social media, tv, and radio, it is still necessary to create a communication strategy. That’s why we have Communication Strategy Examples for you to use and an excellent guide to help you create one. Check these items now.
A communication strategy is a set of rules or regulations that your company has before determining the method and message to deliver. It is important that your company creates this to maximize communication in your company.
Communication does not happen unilaterally. Instead, it is a give and takes action with a receiver and a sender. However, if you want to determine the elements of communication to maximize your learning, listed below are the three elements of communication.
The sender is the person who initiates or initiated the communication. This individual is responsible for creating the communication strategy to ensure that the receiver understands the whole message as stated.
The message is the meat of the communication. It is the most tricky element of the whole communication line, as it needs to be technical enough to clear out any miscommunication, but considerate for it to show warmth. If a message is planned outright, you will fulfill any goals you will have.
The receiver in a message can be specific or not. It can be conditional or particular. However, what you need to understand is that the receiver of the message is as important to the sender, as the goal of the whole communication lies whether you can urge them to fulfill the goal.
Whether you are creating a message for your marketing, brand strategy, or for further engagement, it pays to have an overall communication strategy. In this way, you can be sure that you will fulfill any goal and vision you have. Listed below are steps in creating a communication strategy.
Communication goals are important so that you can evaluate later on if your communication strategy works or not. Your communication goal may depend on your personal or organizational needs or desires. Let’s say, you wanted a new framework for your internal communication lines, then you tried to initiate it by calling someone from the management. It could also be as simple as inviting a stakeholder for a meeting.
After understanding the communication goal you can then start to learn more about your target audience. You should take note that different audiences have different needs and desires. So your techniques in keeping the teenagers may not work with people with age. So, determine your target audience and your strategic moves to get your communication goal.
Now that you have the specific individual or group in-sight, it is now time to put the pedal to the metal. You need to write your message as efficiently as possible. If you have a chance to talk to them for a longer period, make sure that your message is thorough and proper. However, if you need to make it short, be sure that it’s concise enough. You should also determine the method of relaying the message. In our current age, the method to deliver a message is diverse and plenty. Even social media has diverse communication methods.
After sending the message or giving the speech, it is now time to evaluate how much of your goals were fulfilled. If you didn’t fulfill any objective or goal then, you need to pay attention to creating better ways to communicate. However, if you think that you did and have gained something of strategic value in the whole matter, then congratulations.
A good communication strategy implements and fulfills the overall objectives and goals of the company or group. It is important that a communication strategy does this as this is the main function of a communication strategy. Without fulfilling anything, a communication strategy should be changed.
There are at least 3 types of communication. Listed below are the three types of communication that you can use to fulfill your strategy.
1. Verbal Communication
2. Non-verbal communication
3. Visual Communication
There are at least 7 known communication strategies that people use. These 7 types of communication strategies are:
1. Nomination: The most direct and open of all communication strategies.
2. Restriction: Provides a restriction to the response the receiver can do.
3. Turn-taking: This is our usual speaking communication with our friends where we wait for our turn and will be silent when someone is speaking.
4. Topic Control: You can usually see this in debates where there are a question and an elicit response.
5. Topic Shifting: This is the bridging of topics after a certain topic. You can usually see this in student-centered teaching.
6. Repair: Repair is all about overcoming hurdles in communication ensuring that there is a proper communication line.
7. Termination: This is the method you use when you want to end a conversation either verbally or nonverbally.
Communication is always essential. We see these from our use of infographics, documents, and other visual articles. Even smooth change management needs a proper communication strategy. Without a proper communication plan and strategy, projects are going to be difficult, as well. So, use our samples and templates now if you want to create one without breaking a sweat and be sure that you will have the most relevant ones.