Communication is a process that has been used extensively by humans for a very long time. Even the cave paintings of people ages ago can communicate to us today the tactics and the types of animals that they used to hunt down.
Today, communication is everywhere. Two people talking to each other is a manner of communication at it’s core. Advertising brochures are communicating to us different services, products and offers that are too good to pass up. For certain projects, a communication project plan is vital, and you will be able to find excellent examples of communication plans here so continue scrolling down, choose what you like, and hit that download button!
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What Is the Purpose of a Communication Plan?
a communication plan is mainly a guide, from the word “plan” itself, on how to get a certain message to a certain audience. It is a mixture of art and science in the sense that one needs to think of creative, effective, and innovative ways to get a message to the minds of the target audience. Here are certain purposes of making a communication plan:
- Plant a message into the minds of a target audience. In its entirety, a communication plan examples is always designed as such in order to send a message to a certain audience. In a certain project, the main message that needs to be sent to the audience is already set, a communication plan is the science of determining how the message must be communicated, in what manner should it be communicated, to whom should it be communicated to, where should it be communicated, and when it should be communicated.
- Spark behavioral change. A communication plan, at times, is part of a greater plan to spark behavioral change to the audience. A perfect example for this are health-related communication campaigns such as anti-smoking campaigns, “have yourself checked” campaigns, and the like. An effective communication plan is very powerful, as it has the power to be able to spark a change in the behavior of the target audience.
- To help people have a better understanding on certain products, offers, and services. Advertisers, and public relations firms all claim that they provide communication management plan solutions to their clients, and that’s because they can. At times, the e-mails, posters, and other advertising materials that people see are part of communication campaigns that was designed as such though intensive communication plans.
- Risk management. Communication plans are used extensively to mitigate an action that caused damage to other parties, as part of a public relations plan. These are risk management moves that are designed to correct a mistake a brand or company has made. Remember when a famous automotive company called for the recall of recently purchased cars due to a fault in one of the more essential functions of the car? Apology e-mails were then sent to the customers, and that’s part of a communication campaign, and sending of e-mails was part of the communication plan of that company plan to stop further damage.
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How to Make a Communication Plan
- Meet with your team to determine roles. A communication plan will prove to be a challenge if only a single person will do the planning. A second opinion, a third, or sometimes even a fourth opinion is needed to be able to plan effectively. Gather a team, make sure the meeting agenda does not go to far from the communication plan itself, because a communication plan needs focus to be planned well.
Determine the message that is to be communicated. So what really needs to be communicated? If working for a client, then know their vision, objectives, and goals for the communication plan. What does the client need to tell to the audience? These are factors that needs to be looked into in order to know the message to be delivered.
- Determine the audience. Knowing the target audience is as essential as the message itself in a communication plan. Knowing nothing about the audience, is tantamount to going to war without a weapon or playing in a championship game of a certain sport without knowing how to play it in the first place. Set the expectations. Study the crowd.
- Choose the perfect medium. After the message and the study of the audience is done, the next thing to determine is what will be the perfect medium for the messaged to be delivered to the audience. If the message is to be communicated in the slums of a certain area, then e-mail will not be the most effective way to communicate to them. Posters may be better.
- Know where, and when to deliver the message. Remember, there is a perfect time and a perfect place for everything. Advertising brochures are often distributed at a crowded place and in the rush hour to have maximum efficiency in terms of delivering the message to them.
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Types of Communication Campaigns to Have a Plan On.
- Digital – A communication plan for a digital communication campaign would be most efficient if the target marketing plan or audience are heavy gadget, computer, or internet users. The teens, young adults, and young professionals would likely fall in this category. If the desired message of a communication plan is “Spend more time with your family than on the internet.”, then it would be best to communicate this message in websites that have a heavy traffic and most users are users that fall in this category.
- Ground Team – this is the more traditional manner of doing a communication campaign. The materials used in this type of communication campaign are physical and examples of those are posters, advertising brochures, application letters, and the like. This campaign is for people who are always on the streets. A campaign about urging people to refraining from throw garbage anywhere would work well in this type of communication campaign.
- Combination – A Combination of both digital and having a ground team is also effective for certain messages, and is often used for maximum delivery of the message. Although more expensive, this type of communication campaign will surely get the message communicated to the target audience, whether they’re walking around town or living their alter-ego’s life online.
A communication plan is a good way to be able to send a message to an audience. If done well, the plan might do wonders to the certain cause. Here are examples of excellent communication action plans that are available to download. Choose what you like, and hit the download these examples!