People nowadays can never have too much coffee. Coffee is already a part of most people’s lives wherein you could almost consider it as a staple. From the moment they wake up, a freshly brewed coffee could help in jump-starting their day. During breaks within the day, a cup of hot coffee would be a good choice especially when it will be paired with sweets and pastries. And when they would be working late at night, a strong black coffee would be the best way to beat fatigue away.
This is why it is never a bad idea to have a business that sells coffee because you can never run out of customers most especially if you would build your store near to a place where there are a lot of coffee drinkers such as a school and companies. You can start up a coffee catering business that brings coffee closer and of easy access to your target customers. If it is your first time to start a business, you can make use of the following examples of a business plan for a coffee catering business to guide you in getting started.
You must take the opportunity of the fact that the coffee industry is booming and start a coffee catering business. To start off, you should make sure that you already have a coffee catering business plan that could guide you along the way. Whether you are going to create a coffee shop or a catering service that would serve coffee during events, it is always a good idea to have a business plan if you want your business endeavor successful. Having a business plan is one of the most important things that you should have when you plan to start a business of your own. Your business plan is also an opportunity for you where you will be able to explain and expound how such catering business will be a source of great profit, who your target customers are, and even your competitor’s edge against you.
With that, here are some easy-to-follow tips when you would finally develop your own coffee catering business plan:
The fact that the coffee industry is booming and the coffee is also a commodity, it means that you have a lot of competitors since there is a lot of coffee-related business that has long been established. If you want to stand out from the rest of your competitors, ensure that you will create a unique brand for your coffee catering business.
Do whatever you can do to become unique and make your brand memorable, but you also have to make sure that it can help customers in recognizing your brand right away whenever they see it. You can possibly have a mascot, which is unusual for coffee catering services, or you can study first the brand identity of your competitors and determine their similarities so that you will be able to take advantage of what they are not.
The common problems when it comes to starting a business is to let people know about your business. Sure, you can make use of connections and even your friends, but you would eventually need something that would continuously market or advertise your business. This is where the power of the Internet would come in.
You may not have a physical store for your catering business, your web page could serve as the storefront. Just imagine that you have an actual physical store, wouldn’t you make sure you will design it well? You can do so with your web page and ensure that you designed it accordingly. Your web page could make or break the customer’s first impression of you, this is why, at a glance of your webpage, your prospective clients would already know what drinks your catering business offers, images of your drinks, and you may also include the events that you have catered. Additionally, describe the special packages that you offer.
Lastly, do not forget to include a call to action on your web pages such as your contact information and general pricing information so that interested clients would know how to contact you in the event that they would want to book your service.
Make sure that after every event, everyone will know your catering business and how to reach you. If you have a service car, make sure it shows your business logo and name. You should also attach your logo and name in every single equipment you use in the cutlery business as well as the utensils your guests will use as much as possible. You could even have a customized coffee cup that will bear your brand.
Also, ensure having a business card ready during events that you can easily hand to people and you can also easily display during events. It is very important to get your name stuck in the head of your customers and prospective clients if you want your coffee catering services to boom with customers.
While it is important that you should make sure that you will be able to advertise your business, you also have to make sure that you have a target advertising. Keep in mind that your business is a coffee catering business. This means that you really have to have a focused advertising strategy unlike to what other business such as a typical business does, like making use of radio commercials or TV ads which appeals to the general public who are unlikely going to need your service any time in the future.
You may focus on outlets that are geared toward event planning, magazines such as bridal magazines and magazines for women and etc.
You might be asking why there is a need for a business plan when you can just wing it and go with the flow and here are the answers that would answer your questions:
Your business plan is not only used just to secure a fund during your starting period but it is an important aid that can help you not just in managing your business, but it also helps you in making your business prosperous.
It is imperative for you to map out the future of your business especially if you want it to become successful. Creating a business plan can encourage you to write down the courses of action you are to take in the future as well as the possibilities of what might happen with those kinds of actions you choose to take.
Having a business plan will also enable you to set specific objectives and goals as well as the possible necessary resources you need in order to achieve your business goals.
Who does not want their business to grow? With an appropriate business plan, you will not be able to witness the growth of your business but you will be the one who controls its growth.
In the course of your business venture, you will be able to experience a lot of challenges and one of the major challenges that you will ever encounter is decision-making. Decision-making, at a glance, may seem so easy. Why not just choose one among the options presented to you? It sounds fairly easy, right? But for most businessmen, decision-making is one of the most crucial things to do. If it is easy, then why do they conduct more than one meeting just to decide on something as trivial as the color of their brand?
It is in every decision-making that you will be able to control how your business grows. With a business plan, you will be able to write down your business’s vision, mission, goals, and objectives. And with that, you will be able to base every single decision you will make. Without a business plan, you will be looking at things blindly and that may be just the cause of your business’s downfall.
This reason might be the obvious one. Let’s be honest and admit the fact that without enough funds, you will not be able to run your business. Having a well-written business plan can help you feel confident whenever you would make financial decisions that can make or break the success of whatever business venture you have.
Finances are the most crucial component of every single existing business out there. Being able to secure the funding of your business proves that your business has the ability to generate sufficient cash flows. It will also help you in meeting all of your debt obligations, which you can never avoid, while not compromising the operations of your business.
It is by having business plans that most companies are able to assess the possible opportunities the future has in store for them as well as being able to commit a certain proper course of action. By having a business plan, you will generate a course of action that is geared and aligned toward the necessary activities and actions the business has to go through in order to become successful.
Having a course of action also means that you will be able to determine specific milestones that could help the management when it comes to keeping track and monitoring the progress of your business.