28+ Simple Business Plan Examples in PDF | Word | Pages | DOC | Google Docs


A business plan is an essential document that holds the algorithms devised by a company or entrepreneurs for their business’ success. Particularly, it is important for sustaining, maintaining, or increasing the profitability of a business venture or enterprise. If you are one of the thousands that see writing a business plan as a doomed chore, this article would surely shed light on its complexity. Read through to learn more.

Business plans are systematic and could be very challenging to write. Before proceeding, here are some useful templates and examples that could help you visualize what this document looks like.

Simple Business Plan Template

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The business plan is important in any service business. It tells the holistic picture of your business and discusses the detailed processes your company opt to undertake. Moreover, it also mentions significant information about your business such as short and long-term goals, budget, and approach. Assuming that you are offering janitorial services, you can also provide your business with this document. To get rid of the fuss, grab this cleaning service business plan template.

Spa Business Plan Template

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Sports Bar Business Plan Template

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Sample Business Plan Template

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Simple Business Plan Template

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Business Plan Outline Template

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Sample Marketing Business Plan Template

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Business Operational Plan Template

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30 60 90 Day Business Plan Template

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Business Plan Presentation Template

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Business Plan Outline

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Small Business Sample

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Size: 199 kB

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Cafe Business Plan

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Size: 151 kB

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Restaurant Business Example

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Size: 2 MB

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Mini Business Plan

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Size: 9 kB

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What Is a One-Page Business Plan?

One-page business plans are business plans made to fit in a single page. Thus, the name itself. However, a one-page business plan should still contain the following:

  • Existing Demand – contains a description of an existing problem the customers have
  • The Solution – the product or service you are offering
  • Business Strategy or Model – how profit is made out of your product or service
  • Target Market – Describes the customers and other details pertaining them like the number of customers or potential customers.
  • Competitor AnalysisOutlines in word the strengths and weaknesses of competitors in the business
  • Value Proposition or Competitive Edge – Explains what your business has that other competitors don’t
  • Management Team – Features the key personnel involved in management decisions and in formulating strategic plans for the future.
  • Financial Summary – Contains listing of a company’s assets and liabilities.
  • Required Funding – If the plan intends to solicit investors or partners, then it should contain the amount needed to start the business or project.

Company plan examples, performance improvement plan, development plan, and learning plan examples found on this page illustrate examples of what business plans should contain and how an actual business plan would look.

Farm Business Plan

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Size: 32 kB

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Social Business Sample

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Size: 5 kB

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Dental Business Plan

Presentation Business Plan

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Size: 774 kB

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Start-up Business Example

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Size: 1 MB

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Bakery Business Plan

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  • PDF

Size: 3 MB

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Car Wash Business Sample

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Size: 125 kB

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What to Include in a Business Plan

Writing or making a business plan is no joke since most business plans can cover up to 40 pages or more. A lot of time is consumed by research and creation of charts to show details. However, as explained in another article in this site, a good business plan does not have to be very lengthy as long as it contains the concept of the following:

  • Requirement – Is there a substantial or huge demand for the proposed product or service? Try doing a survey questionnaire among clients and ask what made them choose your product.
  • Value for Money – Is there an advantage for them in choosing your product over the others? This represents the ace up your sleeve and should serve as a knock out punch for competitors. Highlighting this reason is a major goal for your business plan.
  • Niche Market – This will be in other words your target market or customers. Their group should be specified in detail, whether it is an age group or particular gender.
  • Competitors – Detailed description of competitor information and operation should be contained in the daily plan and should also contain action plans and strategic plans devised to make the better out of competitors.
  • Sales and Marketing Strategies – Information regarding marketing and selling of the product has also to be included in the business plan.
  • Budget and Sales Goals – The cost of starting or running the business should be included as well as projected sales profit margins. Cost versus profit should not result in negative figures but positive ones. This will serve also as another attraction to possible investors or partners.
  • Management Team – Key roles and responsibilities have to be outlined during the start-up and for possible future expansion.

Business plan examples in doc and business plan examples in excel found on this page can further show details regarding what should be included in a home business plan.

Cleaning Business Plan

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Size: 140 kB

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Daycare Business Example

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Size: 171 kB

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Insurance Business Sample

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Size: 324 kB

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Lawn Care Business Plan

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What Is the Purpose of a Business Plan?

Business plans exist for only one reason. And that is for determining the success of a business.

A business with no direction will never get to the point of being successful without having a compass to direct their operation towards the road to success.

Such is the role of a quality plan for business and is defined by the following:

  • To explain the business model – A good business plan clarifies what the business is about and what is needed to be done in order to attain success.
  • Set goals – Business plans, like work plans, are made to ascertain specific goals detailed in strategic plans directed towards the profitability and success of a company or business
  • Detect potential problems – A sure way of finding out problems within a business is the inclusion of an evaluation as a result of actions being done in a business plan.
  • Measure development – Having a budget plan for business provides the owner or decision maker a guide of sorts in determining where the current business is and the next step of the management plan to take in progressing towards the success set by the business plan.

Personal Business Plan

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Size: 237 kB

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Real Estate Business Sample

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Size: 4 MB

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Retail Business Plan

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Size: 7 kB

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Student Business Plan

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Benefits in Having a Business Plan

Having a assessment plan for business in the long run not only saves in costs of the actual business but also opens opportunities in terms of improvement and further development of the business. A business plan helps or assist any business in:

  • Staying on course – Business plans serves as a guide to staying on course to your goal
  • Objective definition – Through real time data such as sales margins and costs, success is measured through more tangible factors.
  • Better management – Through delegation, tasks are distributed evenly and every key person is held responsible and contribute to the overall team agenda accountability in reaching goals.
  • Milestones and performance progress monitoring – Progress can be measured through milestones and progress reports. Points in a road map are then made making the road to success as something that can be seen and attainable.
  • Cash flow management – Through reports like the financial statements showing a simple analysis of sales versus the cost of production, management is able to understand better and manage the incoming and outgoing flow of cash.

Plan examples and service plan examples are further shown in the page to serve as additional material you can base on in the making of your business plan.

Remember that there are no definitive guides in the plan examples for any business. How you formulate your business plan is unique to every enterprise as is every member of such an organization. The most important factor is the proper management of human and material resources.

Picking the Business Plan Format that Works for You

There is no such thing as a right or wrong way of composing a business plan. However, in writing your business plan, contents greatly matter. Though business plans look and sound similar, there are some pieces of information that are necessary for some type of businesses. At the same time, there are some details that are no need for you to include. With this said, choosing the right format would surely be a useful tip for you to construct your business plan.

Nowadays, there are already formats that business plans follow to cater all of the necessary ideas for this modern era. Moreover, business plans vary in two major formats which are the traditional business plan and the lean start-up format. Before picking which of these formats suits your business the best, it is important to know each of them first.

Traditional Business Plan Format

The traditional business plans are those that are detailed and longer. As a result, authors take longer time in writing these. Due to its preciseness, lenders and investors usually ask for this format of the business plan. Traditional plans for business have an outline but what matters the most are the nine sections that it comprises. These sections are as follows:

  • Executive summary
  • Business description, concept, and strategy
  • Market Analysis
  • Organization and management
  • Service or product line
  • Marketing and sales
  • Funding requests
  • Financial projections
  • Appendix

Lean Start-up Business Plan Format

Since traditional business plans are very time-consuming and long, a shorter format is constructed to answer all of the writer’s dilemma pertaining to the mentioned business plan format. This new format of the business plan is named lean start-up. This type of plan highly focuses only on significant pieces of information such as your company’s value proposal, infrastructure, consumers, and finances. Due to this reason, it is way faster to make and simpler. These are beneficial in illustrating the tradeoffs and basic facts about your business or company.

Among the various versions of the lean start-up business plan templates; however, it is the Business Model Canvas which is designed by the Swiss business theorist, Alex Osterwalder, that is considered as the most popular and one of the oldest business plan templates. Consequently, this is composed of nine components:

  • Key partnerships
  • Key activities
  • Key resources
  • Value proposition
  • Customer relationships
  • Customer segments
  • Channels
  • Cost structure
  • Revenue streams

Knowing the difference between these formats, give you a broader knowledge of what format should you follow. If you still can’t decide on what format to follow, consider asking these questions to yourself.

1. Why I am writing a business plan?

Before choosing which of these formats should you use, it is important to identify the purpose of your composition. By doing this, you will have clearer guidance in selecting the most suitable format. If you are writing one to present it to lenders and investors, it is advisable to utilize the traditional format; however, if not then it would be better to utilize the lean start-up business plan.

2. Do I have enough time?

Now that you have distinguished the reason for your business plan writing, time is something you should look over, too. If you only have a longer time to prepare, the traditional business plan would be a great one. On the contrary, if you only have a few days or hours, the lean start-up format would be a better selection.

3. Simple yet blurry or complex yet precise?

Both of these formats have their own weaknesses and strengths. Now, it is up to you to choose which of these will you apply in composing your own business plan. Remember, consider not your wants but your needs. If you need to obtain a simple, less hassle and faster yet more likely to be ambiguous, you may utilize the lean start-up format. Conversely, if you need to have a precise and detailed business plan which is paired with challenging and time-consuming composition then use the traditional one.

Before writing your business plan, it is important for you to be oriented with the format. Honestly, deciding on which of these formats should you follow is quite easy. However, if you really find it difficult and confusing, reflect on these pieces of information.

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