If you have been in hotels, airports, and travel agencies, you have probably seen a rack of colorful printed papers by the side of the counter. A few times, you had the urge to pick a rack card and read its content. On other occasions, you were oblivious to their existence. Were you just bored, or did you fall victim to the subtle politics of graphics design in marketing?
A simple rack card with the right aesthetic gets to fulfill its function: to intrigue and inform. It is placed in public spaces where people usually gather or pass. It should attract attention, or else the card will be ignored and the purpose defeated. There is not a singular and universal formula for creating a good printed advertisement. The consumers won’t fall in the same pit forever. Graphic designers are aware of the diverse and dynamic consumer preference for aesthetics. We know that not everyone is a graphic designer nor has mastered the elements of effective marketing designs. That is why we prepared these creative templates to help you produce rack cards for your marketing business.
Your rack card is a presentation about your how you want your brand to be viewed by your clients. Do you offer modern and innovative ideas? Are you not afraid of thinking outside the box for business solutions? The rack card that advertises your creative agency should evoke these thoughts. Announce that your expertise exists, but always stay true to your brand. Start reaping the benefits of a great advertising strategy by using this rack card template for your agency!
Being different isn’t necessarily a bad thing, especially in the business industry. As other business rack cards attempt to outdazzle one another in an explosion of vibrant hues, the card that will stand out is the least kaleidoscopic of the bunch. It doesn’t mean that a minimalist approach to your rack card design when the tips online say add bright colors will leave your card bland. Instead, it provides a fresh and clean ambiance to your brand. If that is the image you want your agency to be associated with, you can make use of this minimalist template!
Marketing agencies are responsible for building the image of a company and effectively relaying this to potential clients. The task requires knowledge of how the behavior of consumers. The agencies work on providing publicity for a company. The agents themselves know the impact of a good advertisement strategy for a brand. Why would a company trust their brand’s image to a marketing agency that could not take care of their own? Reflect your business’s competence in the field of advertisement with these rack card templates!
If there’s anything that perpetual machines and advertising agencies have in common, it’s that both can’t keep functioning the same way forever. Agencies cannot always keep channeling fresh and brilliant ideas on how to best promote a company. This is when advertising consultants, like you, take over. You can share your expertise in building a company’s image by networking with agencies and other consultants. A company is in dire need of your services, let them know that you can save their brand. You can start by getting a copy of this rack card template!
There is no denying that rack cards are a practical means of publicity for your business. They also function as a useful reference for customers and helpful guides for tourists. You can provide a local map and a list of must-visit sites and attractions. You can also recommend food places and experiences. By providing needed information in a card that advertises your travel agency, customers would keep your rack card longer. They will also go back to you the next time they plan on travelling. Download this Travel Agency Rack Card Template and try these tips for yourself!
Place your cards in strategic locations where foot traffic is ideal for advertising. Your card may not be the only tenant in those racks, but yours should steal the show. A colorful card catches the eyes, but it should stick to colors that work well together. You can refer to a color wheel to see which colors complement one other. While all other cards tend to go with white background, experiment with black with this downloadable template! Even though your card should be creative, keep the fonts readable. We made things easier for you with this example template!
Whenever a company is mulling over a tough decision, they can ask the help of management consulting firms to offer another take on the issue. Because the firms have a big role in the company’s success, companies know better than to trust their business to unprofessional and unheard of consultants. Avoid this by making sure that your consulting agency is known in the industry. The advertisement of your company can take the form of business brochures. If you worry about the cost, printing rack cards are the best alternative! Rack cards offer a quicker relay of information in a less expensive package. Download this template now!
Real estate agencies have been taking advantage of rack cards as promotional material. They can place ads and deals in the 4×9-inch glossy paper and mass-distribute the cards. Their small size is convenient because they can fit in the racks in lobbies. The cards can also be inserted in mails and sent to potential customers. People are seeing the importance of real estate agents when purchasing a home or selling their old house. With this demand comes a tight competition, and your real estate agency has to be ahead. Your ads have to be better placed so that people will take notice of you. Improve your business’s rack card design with this free template!