Advertisements or media adverts are ways to organically obtain customers. A brand, business, or company can use a marketing team to create and push advertisements for their products and services. But if a brand, business, or company has no access to a marketing team, they can opt to hire an advertising agency.
An advertising agency proposal is a written or typed-out document that is used by brands, businesses, and companies to conduct a request for a proposal or an RFP. This document will indicate the objectives, requirements, and deadline that advertising agencies will have to meet when they will vet themselves to the requester.
A well-written advertising agency proposal will invite quality advertising agencies to your doorstep. This document will act as a filter for interested advertising agencies as it will provide a standard. If you are still confused about how an advertising agency proposal should look then you can check any of the advertising agency proposal templates, and advertising agency proposal pdfs on the list above.
Begin by writing down the name, address, and contact information of the brand, business, or company requesting an advertising agency. This will ensure that the interested advertising agencies can vet themselves to the right location or contact.
After you have written down all the names, addresses, and contact information of the requester, you will now have to indicate the objectives that have to be met by the advertising agency. These objectives should be well-parsed and detailed. This part of the advertising agency proposal often spans one to two paragraphs.
When you have finished indicating the objective of the advertising agency you must now list out the requirements that must be met by the advertising agency. The requirements can be listed in bullet form and must include the various advertising services that the advertising agency must be able to perform.
You will then add the timeline or deadline near the end of the advertising agency proposal. This will create a sense of urgency in the advertising agency. Be as specific as possible with the timeline or deadline; be sure to indicate the specific day, month, and year.
The difference between both proposals is the target audience. A marketing agency proposal is used to obtain the services of a marketing agency to help improve and implement marketing efforts for the brand, business, or company. While an advertising agency proposal is used to get the services of an advertising agency whose specialty is in the advertising aspect of marketing. If you just need a general marketing team to help you, then a marketing agency proposal will be more useful.
The advertising agency can provide a specialized advertising service for the business that can help propel the said business to newer heights. The advertising agency can also provide a perspective that would otherwise be impossible to comprehend without any outside help. The only caveat is that all of these benefits are highly dependent on the quality and the success of the advertising agency hired by the business.
The advertising agency proposal should be made before the request for a proposal or an RFP is made by the brand, business, or company. The reason why you have to write the advertising agency proposal before the RFP is so that the upper management or the marketing department can tweak and edit the proposal if there are any mistakes or missing information needed. This will also smooth out the process of the RFP, ensuring that the RFP will be sent at the proposed time.
An effective advertising agency proposal will certainly attract qualified advertising agencies that will satisfy the needs of the brand, business, or company. The advertising agency proposal will also provide a suitable structure and ground for the RFP to stand on. In conclusion, a well-written advertising agency proposal can directly affect the quality of the advertising agencies that will apply to the requester of the proposal.