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10+ Advertising Agency Proposal Examples [ Commercial, Business, Company ]


Advertisements or media adverts are ways to organically obtain customers. A brand, business, or company can use a marketing team to create and push advertisements for their products and services. But if a brand, business, or company has no access to a marketing team they can opt to hire an advertising agency.

10+ Advertising Agency Proposal Examples

1. Free Startup Advertising Agency Proposal Template

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  • MS Word

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2. Advertising Agency Fee Proposal Template

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  • MS Word
  • Google Docs
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3. Advertising Agency Business Proposal Template

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  • MS Word
  • Google Docs
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4. Media and Advertising Agency Proposal

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  • PDF

Size: 1 MB

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5. Formal Advertising Agency Proposal

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  • PDF

Size: 96 KB

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6. Marketing and Advertising Agency Proposal

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  • PDF

Size: 308 KB

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7. Advertising Services Agency Proposal

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  • PDF

Size: 443 KB

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8. Advertising Agency Proposal in PDF

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  • PDF

Size: 277 KB

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9. Advertising Agency Brand Proposal

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  • PDF

Size: 235 KB

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10. Advertising Agency Proposal of Record

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  • PDF

Size: 5 MB

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11. General Advertising Agency Proposal

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  • PDF

Size: 44 KB

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What Is an Advertising Agency Proposal

An advertising agency proposal is a written or typed-out document that is used by brands, businesses, and companies to conduct a request for a proposal or an RFP. This document will indicate the objectives, requirements, and the deadline that advertising agencies will have to meet when they will vet themselves to the requester.

How to Write an Advertising Agency Proposal

A well-written advertising agency proposal will invite quality advertising agencies to your doorstep. As this document will act as a filter for the interested advertising agencies as it will provide a standard. If you are still confused about how an advertising agency proposal should look then you can check any of the advertising agency proposal templates, and advertising agency proposal pdfs on the list above.

1.) Write Down all the Name, Addresses, and Contact of the Brand, Business, or Company

Begin by writing down the name, address, and contact information of the brand, business, or company requesting an advertising agency. This will ensure that the interested advertising agencies can vet themselves to the right location or contact.

2.) Indicate the Objectives of the Advertising Agency

After you have written down all the names, addresses, and contact information of the requester, you will now have to indicate the objectives that have to be met by the advertising agency. These objectives should be well-parsed and detailed. This part of the advertising agency proposal often spans one to two paragraphs.

3.) List Out the Requirements that Need to be Met by the Advertising Agency

When you have finished indicating the objective of the advertising agency you must now list out the requirements that must be met by the advertising agency. The requirements can be listed in bullet form and must include the various advertising services that the advertising agency must be able to perform.

4.) Write Down the Timeline or Deadline for the Sending of Proposals

You will then add the timeline or deadline near the end of the advertising agency proposal. This will create a sense of urgency in the advertising agency. Be as specific as possible with the timeline or deadline, be sure to indicate the specific day, month, and year.

FAQs

What is the difference between an advertising agency proposal and the marketing agency proposal?

The difference between both proposals is the target audience. A marketing agency proposal is used to obtain the services of a marketing agency to help improve and implement marketing efforts for the brand, business, or company. While an advertising agency proposal is used to get the services of an advertising agency whose specialty is in the advertising aspect of marketing. If you just need a general marketing team to help you then a marketing agency proposal will be more useful.

How does the involvement of the advertising agency affect the marketing efforts of the business that hired them?

The advertising agency can provide a specialized advertising service for the business that can help propel the said business into newer heights. The advertising agency can also provide a perspective that would otherwise be impossible to comprehend without any outside help. The only caveat is that all of these benefits are highly dependent on the quality and the success of the advertising agency hired by the business.

When should I write the advertising agency proposal?

The advertising agency proposal should be made before the request for a proposal or an RFP is made by the brand, business, or company. The reason why you have to write the advertising agency proposal before the RFP is so that the upper management or the marketing department can tweak and edit the proposal if there are any mistakes or missing information needed. This will also smooth out the process of the RFP, ensuring that the RFP will be sent at the proposed time.

An effective advertising agency proposal will certainly attract qualified advertising agencies that will satisfy the needs of the brand, business, or company.  The advertising agency proposal will also provide a suitable structure and ground for the RFP to stand on. In conclusion, a well-written advertising agency proposal can directly affect the quality of the advertising agencies that will apply to the requester of the proposal.

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