How to Write a Letter for Failure to Meet Minimum Sales Goals

In the field of sales, it is essential for sales executives to meet the given sales quota for a particular time period as failure to do so can affect the operations of the business as well as the current financial standing of the company. Businesses hire qualified and competitive individuals for the sales department to ensure that the finances needed by the company in its daily proceedings can be supplied and that the expected income of the business can be achieved.

If you are a sales executive or a sales account manager, you should know that not meeting your sales quota can actually affect your productivity records as well as your incentives. If you want to further explain why your minimum sales goals have not met the required standard or if you simply just want to apologize to the management or to your immediate head, then the best thing to do is to come up with a formal letter stating your purpose.

Is a Letter for Failure to Meet Minimum Sales Goals Important?

Professionalism is a big part of the daily undertakings of employees. Whatever instance it is that an individual currently is in within the workplace, it is important to be professional especially with how you treat others and how you take pride in your productivity.

If you did not meet your minimum sales goals, say for a month or a quarter, a letter of apology may not be necessary. This may not even be included in the discussion present in your new employee on-boarding checklist. However, sending this to the people who are involved in the tracking of your sales can showcase your character as a professional. Here is why we think a letter of failure to meet minimum sales goals is important:

  • This letter can serve different purposes. Hence, you have the liberty to give information which can specify all the details about the productivity report that you’ve had for a certain time period.
  • A letter for failure to meet minimum sales goals can help the management be aware of the factors that can affect your performance. Especially if the factors are out of your control, then your letter can help open the minds of the business with what they need to change as a corporate entity.
  • A letter specifying details about your failure to meet minimum sales goals can showcase professionalism. This quality is essential for all salespeople. If your points of discussion are strong yet formally stated, then the management can give you another chance to prove your worth in terms of achieving employee goals.

What to Put in a Letter for Failure to Meet Minimum Sales Goals?

The content of your letter for failure to meet minimum sales goals depends on the purpose which pushed you to write the particular document. Some of the reasons why a letter for failure to meet minimum sales goals is written are as follows:

  • To provide the list of external factors that may have affected the sales activities of the business
  • To explain personal instances or other work-related issues that resulted in the loss of enthusiasm to reach sales target
  • To apologize for the lack of sales production and/or sales leads generation as seen in your employee report
  • To elaborate the internal activities of the business which can directly affect the performance of the sales team

Once you are already aware of the reason on why you would like to develop a letter pertaining to your inability to meet your sales target, then it will be easier for you to write the specified letter. Here are a few items that you can actually include in your letter to make it more effective:

  • The date when the letter has been made.
  • The name of the person to whom you would like the letter to be addressed.
  • The specific time duration wherein you have failed to meet the minimum sales goals.
  • The purpose of the letter.
  • The reasons why you have failed to reach the sales quota given to you.
  • The supporting details that can validate your claims.
  • The call to actions that you would like to recommend.
  • The final message which should wrap up the discussion may it be for the purpose of apologizing or explaining.
  • The name and work designation of the person who wrote the letter.

Tips to Follow while Writing a Letter for Failure to Meet Minimum Sales Goals

Writing a letter that includes information about your lack of sales productivity is actually hard to do especially in a civil and formal manner. Accepting the fact that you were not able to conform to the standards of the business due to specific reasons is not easy to admit. With this, you have to make sure that you are guided by tips that will allow you to still be professional amidst the facts that you will relay either to the management or to your immediate head.

You need to be aware of the basics of how not to write a business letter so you can maintain a healthy professional relationship with your employer. Listed below are some of the writing tips that can help you to write a comprehensive letter for failure to meet minimum sales goals:

  • Refer to samples of letter for failure to meet minimum sales goals which can help you to identify the proper ways on how this particular kind of letter can be written.
  • Ensure that the content of your letter is relevant and directly pertaining to the issue of the sales goals that you were not able to meet.
  • Write your letter with professionalism, class, and objectivity so that the management can see how serious you are when it comes to providing them what they need and it just so happened that there are things that may have affected your performance in a negative manner.
  • Select the language and tone that you will use when writing the letter. Be formal so to not sound arrogant and self-centered.

If you are already in the process of writing a letter for failure to meet minimum sales goals, do not forget that you should not fully be affected by the scenario even if you have already received an employee memo. You may not have reached your desired sales goals but it does not mean that you cannot make up for it in the following months, varying on the regulations of the company about it.

Develop a letter now so you can address the issue right away. Make sure to follow our tips and guidelines accordingly so you can have a letter that is complete, relevant and beneficial.

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