Back in 1800, the real estate made a spike in the industry. Jumping off to today, it is now among the most productive and highest earners among the business sectors globally. It’s a big leap. However, together with its rise is also the inevitable challenge concerning demand and competition. More people need houses and commercial properties. Therefore, real estate companies took this as an advantage. So, when this competitive demand happens, you have to level up your marketing strategy. One way to do it is through a brochure. You can give your target market a brochure that details what your company can offer. Check out real estate examples below.
The real estate brochure is a marketing tool that helps real estate companies promote their properties and services. It contains a list of elements, such as the images, captions, and price lists that help clients make better decisions.
Did you know that the US real estate economy was $493.3 billion in 2019? You read that right, through the report published by Statista. But as this continually rise, this also comes with a challenging factor. More and more real estate companies are struggling to compete. That is why a traditional real estate property brochure still works the best in helping these organizations compete through the market today.
Making a real estate presentation isn’t all just fun. It can go complicated than that. Therefore, you must look carefully into details, such as in the content and design. But to help you out, we have listed helpful steps that you can follow when designing your real estate pamphlet.
In creating a modern and elegant marketing brochure, you must be very detailed and accurate with the content you provide. So, to achieve this, you should collect as much information beforehand. You can go through various research and analysis regarding the properties, location, and estate services you provide. This will help you organize the content before you transfer it into your document.
Apart from the information, you also need to decide on a theme. But why do you need this? A theme helps you develop a consistent approach towards your design and content. Therefore, it pays to discuss with your supervisors and managers if they prefer minimalist or a creative business brochure. A combination of both gives a realistic and attractive vibe to your document.
Since you now have the list of details you need, have a transparent real estate catalog by listing down the available real estate properties your company offers, such as apartments, townhouses, and condominium units. But of course, you should also include the complete address and extra details, including the area, nearby facilities and features. Being specific has a lot of advantages because this helps the client see if their budget is enough to pay.
But in every catalog, it’s not always about the content that makes it more attractive, but the images also help. Since being realistic is your goal, always let your client see images about your property. Include the interior and exterior view of every unit, as well as the neighboring environment. Remember, original content is mandatory to avoid any violation. Also, a stunning cover page with your company logo all along. Doing this help you expand your brand.
Typically, a brochure must be 8.5″ x 11″ in size. It can vary depending on the pages you decide to work on because there is a one page brochure that some agents use.
The types of brochure includes bi-fold and tri-fold. These are commonly used for any kind of business.
A call to action is always the best option when ending a brochure. This will lead the client what to do next.
Indeed, the real estate industry is booming. But don’t let competition drag you down. It is always best to have a business plan. But of course, don’t forget to include a well-organized brochure that you can give away. Because property selling is in demand, reach out to your target market without hesitation.