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Advertising materials are among the must-haves in a business entity. Through these promotional materials, a company can reach out to their customers. Among the widely used marketing materials is the catalog. In this article, we will be discussing how you can make one help boost sales in your business.
A catalog is a compilation of items organized in alphabetical order or by category. They are essential for you to have if you run a business as clients need your catalog to browse through all your products and services quickly. Companies would issue a list not only for showcasing their products and services but also to increase brand awareness and exposure.
Creating a catalog requires creative planning. You have to note that while you are working on the visual presentation of your inventory, you must also be mindful of its functionality and content. Only then can you create a catalog that is effective in promoting your products and services. Here are some essential points to know in creating a list.
Before starting to create a layout or deciding the design of your catalog, it is crucial that you know and understand the purpose of your list. You must identify whether you are creating them for a specific market or want them placed on information desks for people to look at while shopping.
Like modern magazines and brochures, publishers create new catalogs digitally, but the finished product may be print or digital catalogs. Decide whether you want it printed, such as a traditional catalog or a digital copy in the form of PDF, e-book, etc.
Whether they be furniture, cars, or food, you must present your valuable items that readers can easily see. Position them on areas where they are noticeable, or you can even spare a page only for those items to make them stand out from the rest. Note that these items would contribute to your increased sales and serve as leverage for an increased profit.
Photos are among the factors that would contribute to an eye-catching catalog, so make sure that you are only including those high-quality and professional photos. People are innately visual, so the first thing that would catch their attention are the photos of your products or services. Take a look at photography catalogs as reference.
By publishing process, this means inserting the information into the catalog in a structured way. One can achieve it through manual publishing or copy and paste, which is prone to error; automatic publishing, which requires in-house or on-premise software; and cloud publishing, which requires cloud software.
Many people must contribute to the creation of a catalog for this requires proper planning and preparation. Representatives must be from sales, marketing, IT, and graphics.
These catalogs are tangible, the traditional printed ones, with an exceptional staying power. These will allow you to showcase single and multiple product categories through a medium that they could touch and use whenever necessary.
According to a Forbes article, catalogs still exist to this day because they are effective at what they do. Online catalogs may serve a similar purpose, but a physical copy is way convenient to handle in comparison to having to click and type on a digital copy. If you need more creative ideas in making a catalog check out our portfolio and book cover templates for more ideas.