The internet has changed the way we connect with people. We are now able to reach out to our loved ones from the adjoined state or even from the other side of the world. On the business side, we can do remote transactions smoothly. Transferring funds and selling products to people from remote areas have never been as easy as today. From luxury, the internet has become a necessity of individuals. As of 2017, 3.9 billion people were using the internet worldwide. This change has allowed business people to conduct business over the internet. Because of this change, inbound marketing was born.
Inbound marketing is a marketing technique where you can lead the customers to the products and services via content marketing, social media marketing, search engine optimization, and branding. This marketing method is also known as digital marketing. With this type of marketing, you can improve the customer experience and gain their trust by offering them valuable information through newsletters, blogs, and social media content. You can also use these mediums to showcase your products or company-sponsored products more effectively.
The great thing about inbound marketing is you don’t need too much interference to push your products. The customers will look for the data or information that you can offer to them. However, for them to find you, you will need a strategy, and below are the essential elements that you can add to your plan.
Learn the basics of search engine optimization(SEO). For the readers to find your article, you need to structure your website in a way that search engines easily find. You can start by identifying the most searched or browsed keywords of your leads. Keep it in mind that SEO is a crucial part of your inbound marketing because if the customers will not find you, there is no business.
Technically, search engine Pay per Click(PPC) is an advertisement. However, it does not interfere with any activity. It appears as a search result of search engines, which are also following a specific algorithm. Meaning, your content will appear in relevance to user searches. PPC is one of the effective methods to get a high volume of high quality leads aside from SEO. Other PPC includes Google Ads and Bing Ads.
Content marketing is one of the crucial components of inbound marketing. Imagine inviting guests to your party, and when they come over, you don’t serve them anything. Needless to say, you will disappoint your visitors. The same goes for the leads. Now that they have arrived at your website, you must provide them with something. However, to keep them, don’t just provide them with content. Provide them with one that will educate, inspire, and entertain. You can do it by leading them to your blog or website where you can give them guides, ebooks, and other downloadable content.
Social media is another platform to gain readers, especially if you are just starting and don’t have many audiences. Promoting your content to Facebook, Instagram, YouTube, and other social media platforms will ensure that your article will reach the relevant people.
A landing page is another crucial element of inbound marketing. It is where your leads land after clicking your call to action. Thus, you need to make sure it is superb. To build a great landing page, make it relevant to your call to action, focus on a goal, and design it accordingly.
Below are the examples of inbound marketing that you can use to create a strategy that would fit your business.
For a successful inbound marketing strategy, you can follow these simple but effective steps.
The first part of strategic marketing inbound is to attract the right people to your business or product. To do that, you will need to create a high-quality and compelling content, which will answer the questions of the customers or readers. You will, then, post your article to your blogging site or social media account. It would help if you also use an SEO strategy to increase the chance of making your item listed on the top. You can also try to advertise your product/business through outbound marketing methods.
Through high-quality and compelling content, you can attract the audience. Consider the fact that these people read or visited your article because they have an interest in it. As a part of your inbound methodology, proceed to the next part of the customer’s journey. Convert these people to qualified leads. To do that, you will need to get the contact information of these individuals. To make it happen, create a compelling call to action. For example, you can provide a valuable ebook or other downloadable files in exchange for their email addresses. Additional useful information that you can provide to the customers are whitepapers, infographics, webinars, case studies, and tips sheets.
The main goal of inbound marketing is to lead the customers to a particular product or service. In this step, you will close your leads and turn them into happy customers. To do it, you will still need to exert sales and marketing efforts. You will ensure that these people are ready to buy your products or avail of your services. There are a few techniques that you can use to make your leads become customers. These techniques include lead scoring, closed-loop reporting, lead nurturing, and detailed lead intelligence.
Don’t abandon your customers after the sale. Think of inbound marketing as networking. You ought to expand your network. The bigger your system, the more chance of you to get more deals. Show your customers that you still value them by maintaining engagement and interaction through emails and social media. In this way, you will be able to establish brand loyalty. Delight your customers to create more sales opportunities.
There are several methods that you can use to ensure that you achieve your corporate goals. Still, applying the inbound marketing method to your business will give you a competitive edge. Now that you have enough knowledge about the technique, you can start strategizing your market.
