Olivia
Hartwell
Marketing
Personal
Statement
olivia
.
hartwell
@
email
.
com
· +44 7700 900123 ·
linkedin
.
com
/
in
/
oliviahartwell
My
interest
in
marketing
began
during
my
undergraduate
studies
at
the
University
of
Manchester
,
where
I
completed
a
Bachelor
of
Arts
in
Marketing
with
First
Class
Honours
.
During
my
degree
,
I
developed
a
solid
foundation
in
consumer
psychology
,
market
research
methodologies
,
and
strategic
brand
management
.
My
final
year
dissertation
explored
the
impact
of
influencer
authenticity
on
Gen
Z
purchasing
decisions
,
which
received
departmental
praise
and
sharpened
my
analytical
capabilities
.
Over
the
past
four
years
,
I
have
built
practical
expertise
within
fast
paced
digital
environments
.
At
Amplify
Digital
Agency
in
London
,
I
managed
multi
channel
campaigns
for
FMCG
brands
including
a
product
launch
that
generated
2.3
million
impressions
and
exceeded
revenue
targets
by
18%
within
the
first
quarter
.
I
coordinated
cross
functional
teams
comprising
creative
,
data
,
and
media
specialists
to
deliver
cohesive
brand
narratives
.
This
experience
taught
me
that
successful
marketing
requires
both
creative
intuition
and
rigorous
performance
analysis
.
My
technical
skill
set
spans
Google
Analytics
4,
Salesforce
Marketing
Cloud
,
HubSpot
CRM
,
and
advanced
proficiency
in
Adobe
Creative
Suite
.
I
hold
a
Google
Analytics
Individual
Qualification
and
a
HubSpot
Content
Marketing
Certification
.
I
am
particularly
skilled
at
translating
complex
data
sets
into
actionable
insights
that
inform
content
strategy
and
media
planning
.
My
approach
combines
creative
storytelling
with
evidence
based
decision
making
to
drive
measurable
commercial
outcomes
.
I
am
now
seeking
to
advance
my
career
within
a
purpose
driven
organisation
where
ethical
marketing
and
sustainable
brand
growth
are
core
priorities
.
I
am
eager
to
contribute
to
campaigns
that
resonate
authentically
with
diverse
audiences
while
delivering
tangible
business
results
.
My
long
term
ambition
is
to
lead
a
creative
strategy
function
that
bridges
data
intelligence
with
human
centered
design
.
Thank
you
for
considering
my
application
.
I
look
forward
to
discussing
how
my
background
in
digital
marketing
and
passion
for
consumer
centric
innovation
can
add
value
to
your
team
.
15
July
2026
1 / 1
