Define Marketing Plan and Its Purpose?

Define Marketing Plan and Its Purpose?


For any company, creating a marketing plan is an extensive process that requires through research plan and simple analysis. Keep in mind that expensive plans do not guarantee positive outcomes.

Simple plans, if assessed thoroughly, may even produce better results. Developing strategies will also ensure that a company does not make poor market investments. After all, time and resources are two essential aspects to a company’s success.

Benefits of a Marketing Plan

  • It provides direction. A marketing plan will develop a clear path for a team to follow. This would mean that steps and guidelines to reach a given objective may be carried out effectively.
  • Goals are clearly outlined. Having a clear vision statement of your goals and expectations will motivate a team to work hard towards achieving the desired outcome.
  • It allows a team to focus. Plans, in general, are essential to prevent or lessen the possibility of problems that may arise along the way. Once a team stays focused on what they want to achieve, they are able to act accordingly.
  • It develops better marketing strategies. A quality plan for marketing involves further understanding the market it serves. As changes in the market are inevitable, the company must develop a work plan that will allow them to adjust to the demands of their target market.

What Is the Purpose of a Marketing Plan?

One thing that businesses, whether larger or smaller in scale, fail to fully grasp is how crucial marketing can be towards the success of a business.

Within a simple business plan, a marketing plan is discussed in order to provide direction for a company. With this, they are able to specify strategies that may contribute to the growth of a company. A clear marketing plan will also ensure that company investments may produce positive results. Marketing budgets and resources are discussed and determined in order to attain the given objective statements.

Furthermore, this will allow the company to monitor performance in specific areas of the market. They must work into developing stronger customer service and attaining better customer satisfaction.

Major Components of a Marketing Plan

  • Market research. Studying the behavior of one’s target market, including demographics, market sales, and competition, will help a company plan determine factors that need to be given attention.
  • Target market. This would be the target audience that you aim to serve.
  • Products or services. Product assessment and product innovation will also serve as an advantage, as long as it meets the needs of your target market.
  • Competition. Determine what sets you apart from your competitors and establish a unique branding for all of your products.
  • Marketing strategy. Marketing would mean promoting your offered products and services. Specify strategies that you could use to gain attention. This could be done through various platforms, such as press releases, print media, trade shows, and sales letters.
  • Budget. Marketing investments can be quite pricey, depending on your specified strategy. Develop a considerable budget plan that may be used.
  • Goals. Establishing your smart goals will keep you focused. This could be in regards to profits, sales, or even customer satisfaction.