What does it take to set up a restaurant where customers line up or even reserve seats beforehand? Well, there are numerous factors that contribute to a successful restaurant, but one factor that you should definitely consider is creating a restaurant sales plan.
To help you create a sales plan for your own restaurant, here are some examples of sales plans you can definitely use and will find very useful in your restaurant’s sales activities.
Formulating a restaurant sales plan should be of high priority when setting up your own restaurant, or even when your restaurant is fully operational. A sales plan does not only assist a startup restaurant but also a restaurant that has been in business for months, or even years.You may also see sales strategy plan examples
Here are some important tips when you will be formulating your own restaurant sales plan.
Before getting into the details of your restaurant sales plan, you should first form a sales or marketing team not only to create the plan but also to implement the plan throughout the restaurant. The sales team is basically in charge of handling all sales- and marketing-related functions of the restaurant (i.e., creating and delivering a sales pitch to potential customers, creating traditional and digital marketing campaigns, identifying effective sales tactics, forming partnerships with other food business platforms, etc.).You may also see sales action plan examples
Depending on the size of the restaurant, the sales team can be comprised of the minimum of two individuals, or 20 even people at most. If the restaurant is employing less than 10 staff, then the sales team can simply be comprised of the restaurant owner and the head chef/cook. Meanwhile, if the restaurant is set up like an umbrella corporation and is established in different cities or areas, then the people working in the sales team should definitely have a higher number. A head sales officer will likely be in charge and will handle around 5–20 staff whose specific task is to formulate and implement sales tactics.You may also see daily sales plan examples
After a sales team has been formed, the most important aspect of any restaurant sales plan should then be created—identifying which traditional and sales strategies to use and how to implement them throughout the entire restaurant.
There are numerous traditional and digital sales tactics you can deploy for your restaurant. But one cannot deny that digital strategies are now more preferred nowadays, thanks to technology making it easier for restaurants to reach customers via the Internet. But never underestimate traditional tactics as they are still used by most businesses nowadays, and are also as effective as their digital counterparts.You may also see sales action plans
Among the traditional sales strategies you can use include the use and distribution of flyers, posters, tarpaulins, and snail mail newsletters, and also the setting up of billboards. Flyers and posters have been around for quite some time now. In fact, they were originally used as anti-war campaigns during the the 1930s and 1940s. These marketing materials have come a long way and are still used to great effect not only by large corporations but also by small start-up enterprises. Billboards, on the other hand, are very costly but easily catch the attention of both your loyal customers and potential clients.You may also see sales reports.
There is no question why digital marketing methods are more utilized these days. Around 70–80% of customers use the Internet on a regular basis, and there is a bigger chance that companies can be easily seen in the Internet compared to these said companies deploying traditional marketing strategies. The great thing about digital marketing strategies is that business organizations do not only utilize websites and social media platforms to increase their online presence. Popular traditional marketing methods such as posters, flyers, and tarpaulins can easily be created using various image editing software (i.e. Adobe Photoshop, Illustrator, CorelDraw, etc.), and can be easily incorporated in a company’s website and/or social media profile.
Being mindful of the products and services being manufactured and sold by your competitors should not be a priority. But it doesn’t mean that you will completely ignore what your competitors are doing, as you might be losing money and be completely in the dark that your competition is the cause why your revenues are dropping.You may also see advertising plans.
In this case, your restaurant should be aware of the dishes your direct competitors are serving as well as the promotions they are implementing. Take note that you don’t have to hire a “mystery customer” just to obtain information on your competitors. You can just simply walk into their restaurants, take a picture of their menu, ask the waiter or server on the promotions they are offering, and order a best-seller from the menu. Remember to never identify yourself as an owner of another restaurant, as the server may find it difficult to divulge certain information about their restaurant.You may also see action plans.
Unfortunately, a sales plan can never be implemented without a budget. But it does not mean that your restaurant should be pouring in thousands of your restaurant’s revenues in the implementation of a sales plan. Creating a budget for a sales plan can be very simple, but it does require long hours of planning.You may also see strategic plan examples
Take note that when you allocate a budget for your restaurant sales plan, it should focus on two factors: the use of traditional and/or digital sales strategies, and the cost of each strategy. When you identify the strategies beforehand, it will be easier for you (and your accounting staff, if you have one) to create a blueprint on the possible expenses you will be incurring. This will help your restaurant avoid spending on the fly and spend without proper analysis of an expense, an issue that will be bite your restaurant in the long run.You may also see marketing strategy plan examples
Facebook and Instagram have formed a very lethal social media combination in the past few years. Instagram may be fully owned by Facebook after the former’s acquisition of the latter in 2012, but the two platforms have distinct functions that can be maximized by users in the marketing campaigns. Facebook and Instagram are number one and number two respectively in the most popular social media sites in the world, and there should be no comprehensive analysis from their end on why should these two platforms for your restaurant business.
Your restaurant will certainly benefit from using Instagram as you can easily take photos of your dishes, add filters, and post them in the app. You can also easily link your Instagram and Facebook accounts, which the photos and news/promotions you post can be seen in both platforms simultaneously. With a total of over 2 billion daily active users combined for both apps, there is no reason why your restaurant could not reach multiple market segments.You may also see marketing strategy plan
As they say, go hard or go home. Billboards are just too large to be completely ignored by hundreds of passersby, in which that number will increase to the thousands at the end of each day. Going hard also means going hard on your cash flow because billboards are simply not cheap marketing materials. Even if you opt for a small scale billboard, it will already set your restaurants thousands of dollars.You may also see financial plan examples
The difference of billboards to posters and flyers is that potential customers will come to you and not the other way around. Due to the sheer size of a billboard, they easily attract the attention of people even if the billboard uses a simple and minimalist design. Additionally, a billboard has a bigger customer conversion rate compared to posters and flyers, so if you’re planning to go traditional, go for billboards instead.
Your restaurant sales plan is never complete if you don’t incorporate videos in your marketing and sales campaigns. YouTube is the best avenue in showcasing any type of videos, and is also the only social media video-based platform you should use.You may also see implementation plans.
In this digital age, posting photos are not enough in attracting different market segments. Using a combination of photos and videos will not only retain loyal customers but also attract new ones, which will help you gain a bigger market share. Additionally, likes and comments can now easily make or break a business, so be careful what you post, especially on YouTube.You may also see affiliate marketing plan
Newsletters, similar to posters and flyers, have been around since the early 1900s. These days, newsletters still exist, but in the form of email newsletters. Email blasts have now replaced snail mail newsletters which have been utilized until the late 2000s.You may also see sales and marketing business plan
Sending email newsletters is a great way to inform customers of promotions as well as new dishes you are planning to serve in your restaurant. Email newsletters provide an effective alternative to your customers who do not have social media accounts, but still utilize the Internet for their various online activities.You may also see marketing styles.
If you are going away with the idea of starting from scratch, you can always franchise an existing restaurant (as long as that restaurant offers franchise opportunities). Here are some restaurant franchise ideas you might want to consider if you are planning to open a restaurant within 2018 or early next year.You may also see digital marketing plan
McDonald’s is probably the most popular fast-food chain in the world. No matter where you place the giant arched “M” logo, it always attracts hundreds of customers every day. McDonald’s relies on the combination of affordability and taste, which can be seen in their burgers and ever so popular french fries.You may also see restaurant marketing action plan
People just love to eat burritos, tacos, and nachos. That is why Mexican-inspired fast-food chain Taco Bell has over 6,000 stores around the world. Despite that massive number, Taco Bell still has not fully tapped the Asian, African, and European (outside the United Kingdom) markets respectively, so this could be your shot.You may also see restaurant marketing plan
Similar to the popularity of Mexican food, pizza is also one of the most loved dishes around the globe, and Pizza Hut is in the forefront of millions of people craving for pizza on a daily basis. The secret to Pizza Hut’s success is dependent on its creative menu (mozzarella stuffed crust pizza, Alfredo pizza, vegetable pizza, etc.) as well as its fast and reliable service.You may also see operational plan for restaurant examples
This may not be a full-fledged restaurant (and probably will never be), but franchising one of the best tasting doughnut places in the world is an opportunity you should not pass up. Krispy Kreme operates like any other bakeshop—all the goods are displayed in a shelf and customers would just choose the ones they want to purchase.You may also see sales report examples
We hope you found this article to be informative as you will be creating your own restaurant sales plan.You may also see business plans.